About the Talk
Developers understand that marketing is beneficial, but can be put off by marketing tactics that seem more focused on making a sale than with sharing something they need or value. But self-promotion doesn’t have to be self-centered, and marketing content can — and should — be relevant to what developers have created. Learn how developers successfully use marketing to spread the word about their projects, blogs, and more, often without trying to sell anything.
What You’ll Learn
- How to avoid common marketing mistakes
- How to create a value proposition that aligns with your goals
- How to increase visibility and discoverability by improving your online presence
This Talk is Designed For
- Developers that are weary or ambivalent about marketing and self-promotion
About the Presenter
Stephanie Morillo, M.S. is a product manager and content strategist. She is the author of the books The Developer’s Guide to Content Creation and The Developer’s Guide to Book Publishing. She frequently writes about content strategy, content marketing, and writing for developers. Follow her on Twitter at @radiomorillo.