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      10 Ways to Move an In-Person Service Business Online


      We know you’ve been adapting to a new normal these days. 

      You’re a slave to your in-home wifi, your social interactions are taking place behind a screen, and your work “watercooler” moments are happening online, not around the office Keurig. But if you’re a business owner, those aren’t the only ways your working life has been transformed over the last few months. 

      Businesses are being profoundly affected by the global state of affairs. This is an unprecedented time for everyone, and as such, we’re learning to adapt and pivot how we do business.

      “It’s absolutely critical for businesses to pivot right now because the economic environment has completely changed,” says Jeremy Knauff, CEO of Spartan Media. “You can’t keep doing what used to work because everything is different right now. We’re facing a Darwinian business event unfolding.”

      Service professionals especially have been feeling the strain of how to transform their in-person business models into streamlined digital operations. Difficult? Absolutely. Impossible? We don’t think so.

      In this guide, we’re outlining 10 creative and lucrative ways that your service-based business can continue to make money and provide value during quarantine, while still planting seeds for future growth. 

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      10 Ways to Move Your In-Person Biz Online

      1. Analyze Your Business Plan

      Before you jump into a new money-making effort, it’s helpful to take a look at your business as it currently operates (or did, pre-pandemic). With that in mind, consider: What will pivoting really look like for your business?

      “It could be a very small change in your business model, such as how you’ll deliver your services,” says Susana Fonticoba of Clear Path Marketing. “Or it could be a major change that disrupts the who, what, where, and how. Whatever changes you make in your business model, it must always satisfy the revenue you need to survive, the income you want to thrive, the type of clients you’ll serve, the clients’ deep goals, and the offers you’ll sell to fulfill it all.”

      Take the restaurant industry, which has been hit particularly hard during quarantine. Many have pivoted by offering curbside and delivery service but have still faced massive loss. Na’ama Moran, co-founder and CEO of the restaurant supply company, Cheetah, took a unique approach to deal with her industry’s changing business landscape due to COVID-19. Moran switched from serving as a wholesale restaurant supplier into a grocery delivery service, selling direct to consumers.

      “Moran leveraged Cheetah’s infrastructure, staff, inventory, and technology to provide a streamlined way for people to purchase food and cleaning supplies without any contact with other people,” Knauff explains. “This unique pivot enabled the company to continue moving their inventory while supporting their local community.

      2. Adapt Your Services

      Even if your business offers in-person service, there can be ways to safely continue providing those services — with necessary modifications and added digital provisions. 

      Take the recent adjustments made by lawn care company GreenPal. We have changed up processes for how our vendor partners interact with their clients,” says Bryan Clayton, GreenPal co-founder. “We now have instituted a contactless procedure for when a homeowner hires a lawn care professional to mow their yard.”

      Because of these adjustments in operations, GreenPal has “seen a 17% conversion rate in many of the markets that we operate in,” Clayton adds.

      If your target audience is more hesitant to loosen the purse strings during an uncertain time, you can utilize digital tools to yield future growth.

      “More than anything, people are afraid to spend money right now,” says Bri Henke, owner and Design Director at Dig. “Because everything that used to be guaranteed just isn’t anymore — jobs, food, school, toilet paper — nothing feels safe about our world right now. So spending money on a luxury, like design, is slowing down. Right now, people are thinking about what they want to change about their home, and for that, I am trying to build up an e-design/concept package level to my business where we don’t have to physically interact, but we can make some positive changes to their space”

      3. Offer One-on-One Training or Tutorials

      Even when you’re taking your business online, you can still provide that essential person-to-person experience indispensable to service-based businesses.

      “A service is a personal experience,” says Jermaine Amado, photographer and owner of J Amado Photography. “It’s about building on the relationship with your client. So why not find a way to offer one-on-one support to your client through a video call? You could guide them through the process of taking photos, planning meals for the week, or a pedicure.”

      And pivoting your business for COVID-19 helps you not only prepare for future economic challenges but offers you a chance to target new audiences.

      “By offering one-on-one online photography courses and camera training, I feel like I was able to reach a new client base,” Amado says. “Adapting my services has allowed me to venture into an all-digital world where I don’t have to travel to offer my services.”

      No matter what field of industry your business occupies, you can adapt to bring offerings online.

      4. Offer Value Through Online Learning

      In addition to providing virtual services, you can make the most of the digital landscape by sharing your hard-earned knowledge, while establishing yourself as an authority and building your brand visibility. This strategy can help your business remain viable during a crisis and attract clients.

      For example, as a result of COVID-19, Southern Tax Preparation & Services moved from providing educational resources as part of its paid services to making those materials readily available through social media platforms and online communities, email campaigns, live video conferencing, and a podcast. This strategy shift is boosting the business in big ways.

      “We are establishing ourselves as an authority in the accounting and finance industry, and our audience’s desire to establish and maintain a stable financial structure has also increased,” says Jasmine Young, MBA, CPA, CFE, andSouthern Tax founder. “The increase in revenue from client referrals to purchase services that assist in creating a stable financial foundation is an obvious indication that our decision to pivot . . . was a step in the right direction for our company, as our gross income for the past quarter was 75% of last year’s gross income for the entire year.”

      The knowledge you have is valuable. Utilize it!

       

      5. Curate Customized Product Kits

      Pivoting your traditional business in difficult times is necessary to establish multiple revenue streams to compensate for the loss of income from main offerings. This has been especially vital for hair salons in the UK, as governments may limit their re-opening for another six months. 

      HairCraze by Naomi, a salon in Wales, has innovated new strategies to offer value and boost its online business. They filmed a video on DIY haircutting, and a banner ad was placed on their website and Facebook page notifying visitors that the video is accessible to people who subscribe to their email or newsletter. According to their marketing company, this tactic has helped the business build up a stack of email addresses from potential customers to hit up and market to once the lockdown ends.

      HairCraze by Naomi has also contacted their current clients that regularly utilize hair coloring services, offering to make dye for them based on their individual hair profile. These dyes can be mailed or delivered to customers at a discounted cost, helping them maintain color between salon visits — a better-than-boxed-dye solution at a cheaper-than-a-salon-visit price. 

      Now that’s creative innovation.

      6. Learn and Incorporate New Tech

      The health and fitness industry is seeing creative solutions to the prohibition on in-person gatherings as they seek to incorporate innovation and recoup lost earnings through digital offerings.

      Soofi Safavi, an entrepreneur and hot yoga enthusiast, pivoted his yoga business to operate virtually during the pandemic. When COVID-19 caused him to close his studios, instructors struggled with online class logistics and lost income, and his customers were without the habits they needed for their physical and mental health. Safavi acted quickly to create Wizard.fit, an integrated fitness app that allows instructors to virtually teach classes, collect payment, and instruct in a way that simulates a live studio. 

      Adapting to offer your business’ services on a digital platform doesn’t have to be a lengthy process. With the right network and tools, you can get virtual offerings up and running fast.

      “There are a myriad of opportunities available online for service-based workers,” said James Dyble, Managing Director of Global Sound Group. “For example, if you’re a personal trainer, jump on YouTube and start providing your services with that method. Possibly, even have a membership website or a mentoring program. . . . If the content is right, then the revenue will follow.”

      7. Improve How You Engage

      Running a business behind a screen can be a challenge for service-based companies that rely on an in-person relationship. Use this time as an opportunity to refine and improve the ways that you engage and connect with audiences.

      First, update your website during this crisis. Make sure your customers are aware of what new or adjusted services you’re providing during social distancing. Then, take connection a step further.

      “As an events producer, I enable entrepreneurs, speakers, and organizations to have engaging events. Wow, did COVID-19 ever change that!” says Connie Zeller of C.Zeller Events. “I’m fortunate that I have amazing clients who could see the value of a pivot. While a virtual event can’t deliver the energy, physical connection, gift bags, food, and the overall live experience, it can still deliver an impactful message and reach the goals and visions of a live event.”

      Thoughtfully consider and plan how you’re going to provide your winning service in digital environments. Without the in-person connection, your business needs to use available tech in innovative ways to prioritize your audiences and nurture relationships.

      “Technology is allowing connection in such a productive way without having to leave your home,” Henke says. “So the opportunity to offer your clients your time still exists; it will just be through a screen. Reassuring your clients that they still get you, I think, is key in all of this — rather than just them feeling that they are only worth an email. [Clients] need to know that we are still there with them, it is just in a different capacity than before.” 

      8. Expand Your Virtual Marketing Techniques

      As a professional organizer, Diane Eisenstein, founder and “Chief Organization Officer” of The Tidy Abode, has been experimenting with the addition of virtual services to her in-person business, offering coaching via FaceTime, Skype, and Zoom.

      “The most exciting part of it is that I have reached people from all around the country this way,” she says. “So many people staying at home want to be productive and get organized, but they get stuck on one part of the project. That’s where I come in! I give them advice on potential solutions and the products they need to get it done. I don’t get the big reveal moment at the end of a project, but I do see the ‘aha moments’ when I give my clients a suggestion that would work for their space.”

      Social media is likely already a part of your marketing strategy, so continue to expand your social media techniques to boost business! Host live tutorials on Instagram, Facebook, Zoom, or Youtube Live so you can communicate with your supporters in the comments in real-time. You can then upload these videos online to boost engagement and visibility.

      As a writer and vocal teacher for MusicGrotto.com, James Croad has been utilizing YouTube Tutorials to continue his vocal and guitar lessons remotely.

      “As a service professional, the transition hasn’t been easy, but it wasn’t impossible either,” Croad says. “It just takes a little bit of ingenuity! Regardless of the service you provide, we live in a digital age where there are multiple online platforms that can improve your business regardless of the quarantine. If you’ve got some grit and are willing to experiment, you can find a goldmine of efficient and profitable business practices online.”

      As you pivot and find things that work, market them vigorously. 

      “We are offering both free training and paid virtual 30-day masterminds to help businesses creatively explore their options and accordingly tweak or pivot their services,” says Janis Pettit, CEO of The 10x Zone.

      “For example, one company provides in-home occupational therapy for special needs children, and their business was down 70%. They decided to try teletherapy and it was approved by the insurance companies. After testing it and getting great results, we developed an aggressive marketing plan to promote it. It’s working, and weekly visits are going up quickly. And the best part? They can now serve clients not just locally as before but in the entire state!”

      Taking advantage of every opportunity to make $$$ (and build a loyal audience) can serve you well and help you develop the creative entrepreneurship needed to run a successful business, no matter the conditions.

      9. Expand Your Offerings

      Why not try something completely new? Offering a novel service to clients can expand your business — and your audience.

      “Since lockdown, I have recorded myself making healthy meals and putting them in the Whatsapp group that I have set up with my clients,” says Elliott Reimers, a certified nutrition coach at Rave Reviews. “They’re contributing a small amount each per month for these tips. In addition, I am making up batches of the meals I recorded and then dropping them outside clients’ houses once a week.”

      By supplying unique offerings, checking in with clients, and keeping a positive attitude, you can meaningfully connect with your audiences and provide value.

      How can other businesses do this?

      • Nail salons can curate and send clients boxes of supplies with illustrated (or video) instructions on how to care for their nails. 
      • A massage therapist can film a video of how to pinpoint trouble spots in muscles and how a tennis ball or foam roller can alleviate the pain. Then they can sell and schedule a private one-on-one session via Zoom to walk through this process with the client.
      •  An esthetician can schedule private video sessions to examine clients’ skin and recommend and order specific products for the client.
      • Physical trainers can provide virtual workouts or home-workout tips, creating video tutorials or doing it with them virtually to boost both of your physical activity and gains. They could also sell different protein shakes or guided meal plans.
      • Cleaning companies similarly can sell their cleaning products, supplied with step-by-step tutorials on how to clean various home spaces. 

      And all businesses can offer gift cards!

      10. Continue to Incorporate Digital Options

      Bringing parts of your business online can be a massive benefit to you as you target new audiences and expand your offerings. So don’t stop that momentum when things return to business as (mostly) usual. Keep utilizing the power of tech to boost your business. 

      “One valuable aspect of a digital service-based business is the convenience factor,” Eisenstein says. “In-person services require travel time, prep time, and schedules that need to be matched up. Even after COVID-19 conditions end, I will most likely conduct consultations over video calls, plus I plan to incorporate more virtual coaching into my schedule so I can reach more people around the world.”

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      Re-Homing Your Business in a Digital Landscape

      Pivoting your business into a digital landscape isn’t just valuable — it’s essential right now. Not only can virtual adaptation help you keep your business afloat, but it can ultimately help you run a better, more successful business in the future as you refine how you market, engage, and incorporate technology. 

      “The economic environment and marketplace have shifted, and the ‘new normal’ will not go back to the way things were,” Pettit says. “Businesses that don’t have a way to serve their customers’ needs as they are now will struggle or even fail. Look at businesses in the past that didn’t — Blackberry, MySpace, Sears, and many more. There is great opportunity here if you can creatively embrace it.”

      If you want to get your business up-and-running online and flex those creative muscles, you need to start at the beginning: partnering with a great web host for your site. We can help you set up your online presence — at a safe, virtual distance.



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      DreamHost’s Ultimate Small Business Resource Guide


      We see you, small business owners! You bring character and diversity to your hometowns and spice to your niche on the internet. You create jobs. You build local economies and provide unique products and services with a personal touch big corporations can only try to replicate. Plus, you are living your dream: turning your passion into a money-making venture that improves the world and gives you the chance to be your own boss.

      We know how hard you work to make this dream a reality. It’s never easy to run your own business, but the current COVID-19 global pandemic has been a particular plague on small businesses. Governments around the world have social distancing guidelines to stop the spread of this coronavirus, bringing global economies to their knees.

      With people stuck at home, non-essential businesses closed, and millions out of work, the customers you rely on to stay afloat either can’t come to your shop or are short on cash for anything outside living expenses. None of this is your fault, and it is happening despite your diligent work and vision for your business.

      Even National Small Business Week — an annual springtime celebration of your essential place in the U.S. economy scheduled for this week — has been postponed thanks to COVID-19. But we are going to celebrate you anyway! Here at DreamHost, we believe in small business, and we are proud to provide a platform and digital home for so many of you.

      The pandemic will let up eventually, and we are still rooting for you. To help you get some ideas for how to build and boost your business, we’ve collected our best advice for small business owners — all in one place.

      Read on to find essential tips about:

      Feel free to use the links above to jump around to the most pertinent articles for you and your business — or read straight on through for an overview of all the advice we have to offer.

      You Can Build a Website

      Whether you want to start a blog or run a small business, DreamHost makes it easy to begin your online journey. Our shared hosting plans give you everything you need to thrive online at an affordable price.

      Building a Small Business Website

      In the small-business world, your website is everything. It’s your homestead on the frontier of the web. It declares your brand to the world and is often the first impression potential customers have of your business.

      For many of you, your website is your business.

      Even if your business is a brick-and-mortar operation — such as a restaurant or antique store — your company’s website needs to be helpful, optimized, and updated and maintained regularly. Your website provides valuable info, including where to find you and when, and drives customers off their couches and into your stores.

      The internet is where your customers spend most of their time, especially right now. Use these resources to learn how to get going on WordPress, build a beautiful website from the ground up, and tailor it to fit your own business.

      Building an Online Store

      If you have an online business — or if you want to start selling your products online in addition to your physical store — a reliable and attractive online shop is what you need. Your customers want to browse, find the products they want, and check out without a glitch. To make that happen, you need to build an online store with a trusted platform in addition to your business’s WordPress website.

      It’s surprisingly easy to get an online shop up and keep it going — you just need the right tools and tips. We love WooCommerce and Shopify, and you’ll learn about both, plus more tips and tricks for selling online, in the helpful guides below.

      Small Business Advice

      You small business owners are a scrappy bunch, and much of what you know you learned through good, old fashioned experience. There’s no education like the one that comes from getting out there and making your own mistakes.

      As valuable as mistakes and failures are, we want to set you up as much as possible for success and triumph. In this section, you’ll find a roundup of our best advice for entrepreneurs — learn how to manage everything from your stress to your small business website and beyond.

      Small-Biz Tools and Resources

      You want your small business to reach its full potential — and so do we! No person is an island, and the same goes for businesses. We all need a little help and support sometimes, and when we use available tools, we can get more done in less time.

      There are so many tools out there to help you manage and grow your business, and to optimize the whole enterprise for success. Stop doing things the hard way. Here you’ll find all of our favorite tools, apps, plugins, and more for making the work of running your business a little easier.

      Ways to Make Money Online

      Thanks to the internet, there’s never been a better time to start a side hustle. Money-making opportunities abound online, from blogging to affiliate marketing.

      Whether you want to build up an extra income source on top of your full-time gig or are looking for ideas to build up your business, we got you. Let’s walk through our favorite — not to mention lucrative and legitimate — ways to make money online.

      Small-Biz Marketing Tips

      There are more than 1.5 billion (and counting) websites on the internet today. So how does your humble food blog or photography portfolio get noticed, by the right people, amid all the noise?

      One word: marketing.

      “If you build it, they will come” is an adage that doesn’t hold up so well when it comes to your business’s presence online. Merely having a website just isn’t enough; you need to draw people to it for it to do any good. You need some smart strategies to bump your website up to the top of search results, find and engage social media followers, and encourage positive reviews.

      Do you want your brand to get noticed? Find your target market. Drive traffic to your website. Do some smart social media and email marketing. Create killer content and optimize your site for top search engine results. How? We thought you’d never ask: Learn or brush up on these skills with our handy dandy guides to marketing your small business.

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      Whether you need marketing advice or a heads-up on the latest web design trends, we’ve got content for that! Subscribe to our monthly newsletter so you never miss an article.

      You’ve Got This

      There you have it — everything we’ve ever written to guide, inform, and inspire small business owners in one handy guide. We know that you’ve got what it takes to make it through this crisis, and we hope these resources can help you get there.

      Now, we have a question for you: How can we help? What small-biz related questions are keeping you up at night? Holler at us over on Twitter to let us know which additional topics and resources you’d like us to cover for small business owners.

      Are you wondering where to get started? You can easily build an online presence for your small business with shared hosting. Our plans, which start at just $2.59 per month, offer all the tools you need to build your business and reach your customers.





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      12 Marketing Strategies to Promote Your Local Business


      Capturing new customers in your local market can be a challenge. Not only can people be set in their ways and routines, but local marketing channels can also be expensive and scarce. This means that creativity is a must when developing a strategy to promote your local business.

      The good news is that there are lots of ways business owners can maximize both high-tech and low-tech options to promote their business.

      What’s more, local promotion doesn’t have to break the bank! Understanding where you’re most likely to find success with your customers will be the key to success in this area.

      In this article, we’ll provide a comprehensive list of ways to promote your local business. We’ll also take a quick look at what the statistics say about marketing locally. Let’s get started!

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      Why Your Local Business Needs a Marketing Strategy

      Succeeding in the local business market can be tough, so having a solid marketing strategy is vital for building up your revenue and clientele. When small businesses succeed, it’s good for everyone.

      In fact, small and local businesses have a huge impact on the national economy and employment rates. In that regard, it’s important to understand the local business landscape when it comes to online search and customer habits.

      For example, it’s useful to know that online reviews definitely matter in this business category. In a recent survey, 82% of consumers said they read online reviews before visiting a local business.

      This means you’ll want to focus on tools that will help with your Search Engine Optimization (SEO). Additionally, it’s smart to encourage customers to leave positive reviews for others to see.

      Of course, this is just one digital marketing strategy. Throughout the rest of this post, we’ll look at others marketing ideas — such as leveraging tools like online listings, getting involved in your local community, improving customer care, leveraging social media platforms, creating blog content, and more.

      How to Promote Your Local Business With These 12 Marketing Tactics

      Promoting your local business effectively can require a multifaceted approach. This list of 12 marketing ideas will give you a place to start.

      1. Tidy Up Your Online Listings for Greater Visibility

      Creating a free online listing for your local business can be the most effective way to get its information out there. An online listing is essentially any place you can list your business and its relevant information for potential customers to see.

      With options such as Yelp and Google My Business, you can make sure the right information about your business is on the web.

      The Google My Business login page.

      Getting started with the latter platform simply requires you to search for and claim your business. Your account is free and enables you to manage all of your information on Google. Therefore, it’s vital to keep these details up to date.

      2. Revamp Your Website or Start a Blog to Engage Customers

      If you’re looking for new ways to engage with customers online, revamping your website and starting a blog are both worthwhile approaches. WordPress is an ideal platform for doing this, as it is both beginner-friendly and flexible. If you’re looking to make over your site or begin blogging about your business, we can’t recommend WordPress enough.

      To help you customize your site, you’ll find themes and plugins for all niches. Of course, to get started with a website for your business, you’ll also need a reliable web host and some interesting content to promote your shop!

      3. Work on Your Local SEO Tactics to Boost Search Visibility

      It’s been shown that local search has the highest conversion rates of all local advertising channels. This means that it’s important to fine-tune your site so it ranks well on every major search engine.

      We mentioned Google My Business previously, but it comes into play here as well. Some of your local SEO work can be done through that platform. You’ll want to aim for becoming a listing in the “3-pack.” This is the list of three businesses that appear under the Google map in a search with local intent.

      Three search results under a Google Map.

      Another way to boost your local SEO is to build up as many local citations as you can. A citation is anywhere online that your business’ name, address, phone number, and website URL appears.

      4. Launch a Mobile App to Boost User Engagement

      Mobile internet usage accounted for nearly half of all web traffic early in 2019, and researchers predict that it will continue to rise. With that being said, it makes sense to create a way to engage with your customers on their mobile devices.

      If you have the resources to hire a programmer, that’s the simplest solution. However, there are other ways to create an app that don’t require too much technical know-how. Apps can include handy features such as loyalty rewards, coupons, business news, and more.

      5. Run a Contest to Keep Users Engaged and Interested

      Everyone loves to win stuff. That’s why running a contest can help you draw in customers. Whether you run your contest online (via social media or your website) or directly in your store, it’s something your audience is highly likely to share.

      What’s more, online, users are 99% more likely to share a contest with others if it improves their chances of winning. You could invite your customers to help you design a new logo or a piece of branded gear.

      An example of a design contest.

      Running a contest in your physical store can be as simple as collecting business cards for a monthly drawing or highlighting a customer of the month. Either way, this is a fun and popular option that’s great for any kind of local business.

      6. Form Local Partnerships With Influential People

      Collaboration can be the key to success in many business situations. If your community has a need that your business can help meet, why not partner up? Joining forces with organizations or even other businesses will show customers that you’re community-minded and trustworthy.

      Just as influencers make an impact on social media marketing, you can use your local influencers in the same way, whether they are online or in-person. This might include inviting them to host an event at your business, or asking them to endorse your product. Word-of-mouth marketing works!

      7. Host an Event to Benefit the Area

      Local company owners have the unique opportunity to use their businesses for the good of the community. Not only can you add to the local economy, but you can leverage your brand to help raise funds or otherwise benefit your area.

      When implementing this strategy, you’ll want to choose a cause that aligns with your brand practices and values. If you can partner with a local organization, that’s even better! In fact, hosting an event in your shop or organizing a volunteer day to help out in your community are all ways you can be philanthropic while also promoting your business.

      8. Get Involved in the Community by Joining Chamber Groups

      Almost every community has a local chamber of commerce. These groups are designed to help support the growth of local businesses and joining them is a highly-recommended practice to build brand awareness. Checking your local chamber benefits is a good first step.

      Local chamber of commerce benefits.

      As a member of your chamber of commerce, your community will see you as a trusted member of the local economy. Second, most local chambers offer a number of discounts to helpful resources for local businesses (such as printing and marketing services). Additionally, you can offer discounts to chamber members to encourage support of your business.

      9. Build Up a Newsletter and Subscriber List for Enhanced Communication

      An email list is a valuable tool for keeping your customers updated and engaged. You don’t want to overdo it, but regular communication with your customers can lead to valuable word-of-mouth recommendations.

      You can use both online and in-store techniques to attract subscribers. There are many tools available for building your newsletter and email lists. If you don’t have a branded, custom email for your business, that’s also a smart step to take before you start sending out messages.

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      10. Encourage Loyal Customers with a Rewards Program

      Loyalty programs are a common option for many small and local businesses. It builds good connections with customers when you’re able to offer rewards for their loyalty.

      There are plenty of examples out there to work from, such as Dunkin’s “DDPerks” program.

      Dunkin’ Donuts reward perks.

      Whether you create an app for loyalty rewards or simply print punch cards, your customers should appreciate the gesture.

      In fact, 69% of consumers report that their choice of retailer is impacted by where they can get the best rewards. Businesses also report that even a 5% increase in customer loyalty can have a big impact on their annual profits.

      11. Maintain Regulars With Improved Customer Service

      When you are a frequent patron of a business, it’s likely due in part to the way you’re treated. If you employ staff at your local business, it might be worthwhile to tackle your overall customer service as a group and establish some goals and norms.

      Holding a training session and providing professional development materials for your employees are two ways you can start building a culture of customer care. Additionally, you can involve your customers in the process by asking them for feedback or creating a recognition program for your employees.

      12. Offer Seasonal or Themed Discounts to Boost Sales

      Shoppers tend to be creatures of habit. So you can take advantage of many holiday-related and seasonal opportunities throughout the year. This might mean getting creative and hosting a Christmas in July sale or latching onto fun, quirky occasions such as “Pi Day.”

      Newegg’s Pi Day sale.

      This enables you to promote your business outside of run-of-the-mill shopping holidays. You can appeal to bargain shoppers, and keep sales up during the times of year when you might otherwise see a dip in profits.

      Small Business Marketing Made Simple

      Mastering the skills needed to effectively promote your local business can take effort. However, there are many ways small business owners can get creative and engage with regional customers. Mixing and matching the items on this list can help you build the perfect toolbox of local promotion techniques.

      Above all, remember to tidy up your online listings and create a Google My Business account, brush up on your customer service, and connect with your community through events and partnerships. All of these strategies can help boost those vital online customer reviews for your brand.

      If you’re looking for more ways to grow your business, we’ve got you covered! Check out these helpful posts for tips and tricks to get your local business on the map.

      Are you ready for a big rush on your local business? Implementing these promotional techniques and showcasing your hard work with a professionally-hosted website should have customers lining up down the street!



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