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      How to Create a Real Estate Website (In 4 Steps)


      The real estate business can be both highly lucrative and very competitive. Setting yourself apart from your rivals with a professional real estate website may be on your wishlist, but getting started can be daunting.

      A great website is within reach, however. Combining WordPress with the power of page builders and other plugins can help you more easily achieve your goals. As a result, your real estate website should be a substantial advertising asset for your business, and keep buyers and sellers interested in learning more with quality images and valuable information.

      In this article, we’ll cover four steps for creating a real estate agent website with WordPress. We’ll also discuss why WordPress is the best platform to use, and how website builder tools created for WordPress can help you put together a more professional site. Let’s get started!

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      Why You Should Consider a WordPress Website for Your Real Estate Business

      Whether you’re an independent agent or you work for a broker, having an online presence for your real estate business can be a key factor in your success. In fact, over the past few years, the National Association of Realtors (NAR) has noted that 42% of home buyers begin their searches online.

      While an app or a social media-only approach might seem appealingly simple, there are downsides to that technique. There are a few things a WordPress website can provide that most social media platforms can’t, such as:

      • Built-in data tracking. You’ll be able to track your site’s data with ease from your WordPress dashboard and even see where visitors are coming from.
      • Exceptional flexibility. You’ll be getting a lot of functionality right out of the box, which means you’ll have to spend less time searching for external solutions.
      • A sophisticated database. WordPress is built on a powerful database system that’s well-suited for cataloging your property listings.
      • A user-friendly media library. Whether you need to feature a single image or a dynamic gallery of photos, WordPress has an easy-to-use media library with built-in editing options.  
      • Search Engine Optimization (SEO). While social profiles do show up in search engines, you’ll see higher rankings if you have unique content on a website. That’s because Google can’t determine the authority of a social profile. Linking back to your site can increase your overall rankings.

      In other words, you’re in good hands with WordPress. For seven years in a row, this platform has held the largest share of the Content Management System (CMS) market. In fact, 14.75% of the top 100 websites in the world trust WordPress with their content. Best of all, getting your own site off the ground is surprisingly simple.

      How to Create Your Real Estate Website With WordPress (In 4 Steps)

      You can get up and running with your real estate listings website quickly, while still having time to keep your finger on the pulse of the housing market. Below, we’ll cover four easy steps to get you set up with WordPress.

      Step 1: Choose Your Domain Name and Web Host

      A memorable domain name is your first step towards getting your real estate directory set up. While a .com name is a pretty standard choice, there are quite a few other Top-Level Domains (TLDs) available that might be just right for your business.

      Next, you’ll need to select a web host. This task can seem overwhelming at first. However, there are a few things to keep in mind as you shop for web hosting, which should help you make this crucial decision:

      • Security. You’ll want to thoroughly review what your web host offers in terms of protection from viruses and hacks. Look for information about security certificates, daily backups, and the process for restoring a damaged site.
      • Software. Not all hosts are created equal. If you need more software to help you get your properties online, make sure your host has what you want. For example, are there optimization features or software options that will boost your site’s speed?
      • Support. Being able to get in touch with technical support night or day can be a vital feature. If you can’t afford downtime, getting a full understanding of the support that comes with your hosting plan is essential.
      • Extras. If you’re really on the fence about which host to go with, check to see whether each offers any extra features that can help you decide. Some hosts come with built-in themes, design tools, staging websites, or site builders.

      No matter what type of hosting you ultimately decide you need, here at DreamHost we offer a wide range of WordPress plans.

      WordPress hosting at DreamHost.

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      Step 2: Install a Dedicated Real Estate Theme

      Creating a professional site that really stands out can be a challenge. Property listings have a lot of information attached to them, and the NAR has its own rules and regulations for advertising online.

      Therefore, you’ll need to pay extra attention to your website’s theme. It will be your main opportunity for dressing up your website and organizing your properties. With that in mind, choosing a real estate-friendly theme for your WordPress site is an excellent place to start.

      Fortunately, if you’re using DreamHost as your WordPress hosting service, you’ll have access to WP Website Builder. It comes with a drag-and-drop page editor, along with many customizable themes — including several quality options for real estate sites. Plus, setting your chosen theme up with DreamHost is a snap, and it even comes packed with starter content that you can swap out with your own.

      To get started, you’ll need to select “WP Website Builder” as an option when purchasing your DreamHost plan.

      Adding the WP Website Builder to DreamHost.

      Then, we’ll automatically install WordPress and premium website builder plugins for WordPress — including Inspirations and Page & Post Builder — which were built by our friends over at BoldGrid.

      After you log into your new WordPress dashboard, you’ll see the Inspirations setup page.

      Setting up your site.

      Once you’re ready, select Let’s Get Started! On the next screen, you’ll see lots of theme design categories to choose from. The Inspirations feature will display a wide variety of professional and stylish real estate-friendly themes.

      Various design themes.

      Another bonus is that you’ll be able to quickly test the responsiveness of your chosen layout on three different screen types, right from your dashboard.

      Content choices.

      If you need more help getting started, your WordPress dashboard will now include some tutorial videos. Plus, you’ll find a new Inspirations menu that will lead you through switching to a different theme, in case you change your mind later on.

      Step 3: Select Helpful Plugins to Enhance Your Site

      Plugins can be essential to extending the functionality of your website. To manage your property listings and appeal to potential homebuyers, you might want to look into some plugins to help you design your site.

      One plugin worth checking out is the Estatik Real Estate Plugin.

      The Estatik real estate plugin.

      Estatik includes many important key features, such as saveable searches and property wish lists. There are also several widget options, as well as a customizable search function, information request forms, and slideshows.

      This plugin has both free and premium options. The premium plugin will cost you $89 and includes additional functionality like agent support, private fields for admins and agents, and subscription plans with PayPal payment options.

      Alternatively, If you’re looking for a low-risk plugin that’s gentle on the wallet, Easy Property Listings is worth a test drive.

      The Easy Property Listings plugin.

      This is a very dynamic and feature-heavy tool. Easy Property Listings offers a user-friendly approach to getting property listings online in a fast and straightforward way. With over 150 custom fields and seven custom post types, you won’t need developer skills to get your website set up just the way you want it.

      This plugin enables your visitors to sort listings by date, price, or location. Additionally, individual listings can be flagged as sold, under contract, and so on. The number of listings you can create is unlimited, which is a nice touch from a completely free plugin.

      Step 4: Set Up Your First Listings

      At this point, you’re ready to get your first listings online. When doing this, it can help to keep some listing best practices in mind.

      For instance, you’ll want to choose your adjectives wisely and work on highlighting the unique features of each property. In this listing, for example, the ceilings “soar,” the guest bedroom is “charming,” and the pool is “sparkling.”

      A property listing.

      The Trinity Hawaii property site uses WordPress to create an equally-beautiful online catalog for the many properties it has for sale. The grid-style setup is perfect for property listings.

      Trinity Hawaii exclusive listings page.

      Choosing a strong headline and crafting your descriptions to do each property justice takes practice. However, the effort you put in now can pay off over time in increased visits and conversions.

      Build a Following with Real Estate Marketing

      Now that you have some stunning images and listings up on your new website, you may be wondering about the best way to get the word out. There are a couple of marketing tactics real estate agents should consider at this stage.

      One way to build a following is to add testimonials to your site. As consumers, we typically like to hear what other people are saying about a service or product before we try it. Even if you haven’t been in business long, you can ask permission to post a testimonial from a previous client to get started.

      Testimonials for Trinity Hawaii.

      Another popular way to draw attention to your site is to use drone photography to capture amazing shots of your properties. You can invest in a drone if you’re interested, but there are services you can employ as well if you just want to give it a try.

      Additionally, letting your potential clients get to know and trust you through a blog can be a smart move.

      The Trinity Hawaii real estate blog.

      If you do decide to set up a blog, there are some best practices to consider for keeping its information up-to-date. Featuring lots of new and accurate content on your website lets visitors know that you’re active and trustworthy.

      Lead Generation for Agents and Brokers

      The real estate business might have you on the run all the time, but you can rest easy knowing your listings are displayed beautifully thanks to our professional WordPress website builder. Plus, many plugins can help you manage image galleries, property information, and more.

      Here at DreamHost, we want you to focus on making your customers’ home buying dreams come true, rather than worrying about whether your website maintenance or support is taken care of. That’s why we offer complete WordPress hosting solutions with reliable support, so you can focus on selling that dream home!



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      How to Create a Restaurant Website (In 5 Steps)


      Running a restaurant can be both exciting and challenging. It also means you might not have a lot of time to put towards creating an online presence for your establishment. With lots of options for creating social media accounts and websites, we understand that it can be challenging to pick the right approach.

      Fortunately, Content Management Systems (CMSs) like WordPress can make it easier to combine all of your options into one beautifully-designed online space. For example, WordPress plugins and themes — think website templates — give you the flexibility to incorporate social media accounts and menus on your site, while not draining your energy and resources in the process.

      In this article, we’ll cover five steps for creating a restaurant website with WordPress. We’ll also discuss why WordPress is the best option, and how website builder tools created for the platform can take your site to the next level. Let’s jump right in!

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      Why You Should Consider WordPress for Your Restaurant Website

      Small business owners can benefit from launching their online presence with a social media platform or restaurant app, as there are many widely-available and free options. There is no denying that social media is vital to your marketing strategy but going with a third-party platform can have downsides as well.

      Three critical factors to think about when deciding whether to create a dedicated website for your restaurant include:

      • Return on Investment (ROI). While websites can be pricey, there are plans available for a broad spectrum of budgets. Once you invest the initial time required to set up a fully-functional website, it can be less of a time drain than social media in the long run.
      • Functionality and Control. You’ll want to weigh the functionality you need against the features social media platforms have to offer. While you can usually string together multiple applications, a website is more likely to provide the functionality you’ll need to create a compelling experience. Plus, you won’t be hemmed in by a third-party design; you’ll get complete control of the look and feel of your website.
      • Search Engine Optimization (SEO). Social profiles do show up in search engines, but they are a more powerful tool when used to promote content from your website. Google can’t determine the authority of a social profile, but linking back to your site can increase your overall search rankings.

      That’s why we recommend WordPress as the best CMS and website platform for your needs. Not only is it the most widely-used CMS, but it’s also a free and open-source platform. This means that the variety and diversity of plugin and theme options are nearly endless (which we’ll demonstrate shortly).

      WordPress also offers restaurant owners a lot of flexibility over who can use the website to help maintain the business’ public-facing experience. You can adjust user roles to fit your staffing structure, for example, or create content for future events and menu changes. With this platform, the sky’s the limit.

      How to Create Your Restaurant Website With WordPress (In 5 Steps)

      The best part is that getting started with WordPress is pretty simple. Often, you can install WordPress with just one click through your web host and be ready to welcome website visitors the same day. In the next few sections, we’re going to look at five essential steps to help you get your restaurant site online.

      Step 1: Choose Your Domain Name and Web Host

      Choosing a web host is the first crucial step in getting your restaurant website up and running. Your host is where all your site’s data, files, and media will be stored and maintained.

      There are a few things to consider when choosing your host, however. You’ll want to compare what each provider is offering with what you think you’ll need over the first year of running your site. This includes:

      • Security. A website crash on a Friday night can mean a loss of business if your customers expect to see your new menu each week. Reviewing potential web hosts to understand the security features they offer is key to keeping your site up and running. Backup and restoration options are a good place to start.
      • Software. If you need to get your restaurant site online fast, partnering with a host that offers easy software options can be a big help. Be sure to find out whether your host offers one-click options for additional software or provides features for speed and optimization.
      • Support. Web hosts typically offer increasing levels of support as you upgrade to higher-tier plans. You’ll want to decide if you need 24/7 expert support or if you can wait for a ticket to be answered.
      • Extras. You might find it hard to choose between several high-quality web hosts. If that’s the case, you can take a close look at what extras each host offers. If you know you could benefit from premium themes, pre-installed eCommerce options, or site builders, for example, reviewing these options might be a good way to break a tie.

      No matter what type of hosting you ultimately decide you need, here at DreamHost we offer a wide range of WordPress plans.

      WordPress hosting at DreamHost.

      Once you have a host picked out, you get to decide on a name for your new website. Some best practices might be helpful in this process. While a .com is still the most recognized and respected top-level domain out there, there are plenty of other options. The most important thing is to make sure your domain is short and memorable.

      DreamHost's domain name search page.

      Another factor to keep in mind is the extra goodies that might come with your hosting plan. Some hosts offer free add-ons, for example. Here at DreamHost, we’re excited to be able to provide access to a handy site builder tool.

      To get started, you’ll need to select “WP Website Builder” as an option during checkout of your DreamHost plan purchase. Then, we’ll automatically install WordPress and premium website builder plugins for WordPress — Inspirations and Page & Post Builder — built by our friends at BoldGrid.

      Step 2: Install a Dedicated Restaurant Theme

      Once you choose a host and set up your site at its domain name, you can start thinking about website design.

      WP Website Builder brings easy drag-and-drop page building to your WordPress site, along with plenty of theme options to choose from. To select one, you’ll navigate to the Inspirations menu. There, you can easily select a new theme by clicking on Start Over with New Inspiration.

      The Inspirations page.

      If you’re new to WordPress, this is the first page you’ll see when you visit your dashboard. You’ll then be led through several steps that will get you started with your new theme.

      First, you’ll select the category of themes you want to browse. We’ll pick Restaurant, naturally.

      The design tab with theme category options.

      You’ll see that there are many options to choose from. For this demonstration, we’ll try out the Florentine theme.

      Page options for the Florentine theme.

      After you select your theme, the next page will provide some options for testing its responsiveness on various screen sizes. You can also select how many pre-set pages you want to start with. We’ve chosen the Kitchen Sink option with blog functionality, so we can experiment with everything.

      Once you make your changes here, you’ll click on the Next button.

      Content options for the theme.

      Your final step in the setup process will be to fill out some optional but helpful information. This is found in the Essentials tab. You can edit this information later, but it will be used throughout your website to pre-populate your contact and social media information.

      The Essential information tab

      Be sure to select Finish and Install when you’re done. After that, WP Website Builder will automatically install additional plugins to help support the theme you chose. Once that’s complete, you can add your restaurant logo and really start cooking.

      Step 3: Select Plugins to Expand Your Site’s Feature Set

      While WP Website Builder includes several plugins that offer enhanced functionality for creating your restaurant site, you might want to explore a few other tools as well. Plugins, true to their name, plug right into your WordPress site and theme to extend their existing options.

      The WordPress plugin directory.

      Whether you plan on offering new menu items every week, only on holidays, or whenever you feel like it, plugins can help you manage those changes. Additionally, other plugins can help you develop an online reservation system or organize in-house events.

      One plugin to check out is Five Star Restaurant Reservations.

      The Restaurant Reservations plugin banner.

      This solution is packed with features to help you manage all aspects of taking online reservations and table bookings. You can accept, reject, or block reservations as needed. Additionally, you can set up specific user roles for your staff and send notifications to customers.

      Step 4: Create Engaging Content

      Once you have your design in place, you’ll want to solidify the content strategy for your restaurant.

      Whether you choose to feature blog content, exciting menus, or just pictures of your tasty-looking food, WordPress has you covered. Even the rotisserie giant, Boston Market, uses WordPress for its restaurant website.

      The Boston Market WordPress website.

      There are several ways to do this, including various options within the WordPress Edit Post area. Additionally, you can check out a plugin like WP Scheduled Posts.

      The WP Scheduled Posts plugin banner

      This tool can help you create an editorial calendar to keep your blog fresh and up-to-date. That way, you won’t have to worry about forgetting to post a timely article or showcasing outdated content.

      Once you establish your approach to content, you might want to turn to social media channels to spread the news about your new website.

      Step 5: Build an Email List

      Building up a loyal clientele can take some time. Creating the opportunity for potential customers to sign up to an email list can be a smart strategy. Using and maintaining an email list for your restaurant gives you a direct link to your customers. You can send menu announcements, hours of operation updates, and discount offers.

      There are a lot of great marketing tools available. MailChimp is a popular email newsletter and list management service. You’ll need to create a free account, and then there’s a plugin available that can connect your site up to this service instantly.

      With MailChimp, you can fully integrate your WordPress site with your email marketing campaigns. That way, you can bring in as many new patrons as possible.

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      Growing and Promoting Your Restaurant Website

      At this point, your site is all set up. So, how do you get the word out about it? Here’s where your WordPress site and social media can combine to create a powerful team.

      There are several key items to keep in mind that can help you promote your new website on social media, including:

      • Micro-influencers. This might be easier if your business operates in a more metropolitan area. Social media influencers can promote your site for you, and expose it to a new audience. Additionally, inviting food bloggers to your restaurant can also pay off.
      • Reviews. Opening up review options online and collecting testimonials from social media comments or in-restaurant surveys is one of the best techniques available to you. Posting these reviews to your website can be an effective marketing tool.
      • Social media management apps. Keeping track of several social media accounts can be a time sink. Fortunately, there are plenty of management techniques and applications for social media that can help. We recommend checking out Hootsuite first, as it connects to all the major social media channels.

      Tapping into the power of word-of-mouth marketing through online social channels, hashtags, and lots of linking back to your new website may seem daunting at first, but should pay off in the long run.

      The Last Bite

      The restaurant business can be competitive. Along with tasty food and creative dishes, customers are looking for an experience that often goes beyond the time they spend in your physical establishment. Creating a standout restaurant website design can help them feel more connected to your business and keep them coming back for more.

      Here at DreamHost, we want you to be able to put your energy into making delicious meals, and not worry about whether your website maintenance and support is taken care of. That’s why we offer complete WordPress hosting solutions, now served with a side of our premium website builder tools, so you can focus on making Instagram-worthy food!



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      How to Create a Media Kit for Your Website (5 Key Tips)


      You’ve built a great website and spent hours crafting content that’s laser-focused on your target audience. Your traffic is great, the site design is impeccable, and the search engine optimization? You’re hitting every keyword, baby.

      But here’s the unpleasant truth: you can be doing all those things right and still not get the interest from advertisers and media outlets that you want to grow your business.

      You may be wondering what you can do to turn things around and deliver a comprehensive message to prospects about your services.

      Adding your business’ key information to your website can be a way to maintain your brand standards while bringing in new advertisers and collaborators. Collecting these details into a “media kit” can help you provide a convenient place for people to find and use them as needed.

      In this article, we’ll take a look at how media kits coordinate with your other content and why you might want to add one to your site. Along the way, we’ll share some stellar media kit examples. We’ll also go over how to create your own media kit in five easy steps.

      Whether you’re a blogger, influencer, or entrepreneur, creating a media kit for your website is a must. Let’s get you some press coverage!

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      What a Media Kit Typically Provides

      The terms “press kit” and “media kit” are often used interchangeably. A media kit, however, is more specifically geared towards bringing in advertisers or potential clients.

      Arguably, a public relations-driven press kit can also bring in advertisers. For this article, we’re going to use the term “media kit,” however, and focus on how it can help you monetize your website, bring in collaborators, and appeal to advertisers.

      A comprehensive media kit generally includes the following:

      • An introduction. You can use this as an opportunity to present a very targeted message about your business. Alternatively, you can produce an approved bio for anyone to use.
      • Site statistics. There’s no need to be humble here — it’s smart to put your best numbers out in front. For example, you can let everyone know what a great opportunity your site presents due to the volume of traffic it receives.
      • Advertising opportunities. You can use your media kit to spell out precisely what kind of advertising you have available on your site. Your media kit is a good place to outline what you can’t accommodate as well.
      • Audience data. The demographics of your site’s audience might not be right for every advertiser or collaborator. Supplying that information in your media kit can help eliminate any confusion.

      Let’s look at an online-only media outlet as an example. The popular website, BuzzFeed, has a global audience of over 650 million. It showcases its media kit information in a clean and scrollable format for potential advertisers. The kit clearly displays the most critical information and allows for opportunities to click through and learn more.

      Alternatively, Catherine Summers is a style blogger with a media kit that ticks off all the best practices boxes. Summers immediately jumps in and addresses why anyone would want to work with her and then lays out all the options.

      Catherine Summers’ media kit page featuring her headshot.

      These examples showcase a wide variety of different approaches you might consider for your own media kit.

      Why You Might Want to Consider Adding a Media Kit to Your Website

      As we mentioned before, media kits are prime real estate for showcasing the best of what you have to offer. Plus, you can plainly state how interested advertisers or other potential clients can work with you.

      That said, there are are two main audiences to think about when deciding whether you should create a media kit for your website. They include:

      • Advertisers. If you are hoping to bring in revenue by offering up space on your website, you’ll want to consider crafting your media kit with an appeal to potential advertisers. Highlighting your audience demographics and the number of views they might get on your site are important metrics to consider.
      • Clients. If your primary goal is to bring in new clients or fill out your speaking engagement calendar, there might be other aspects to highlight in your kit as well. For instance, showcasing previous high-profile engagements can heighten your appeal to potential clients.

      Understanding the primary goal of creating a media kit for your website can help you prioritize your content and focus your efforts. Of course, your media kit might also have a combination of advertiser and client appeal. As we saw in the examples above, being comprehensive with your media kit is definitely a valid approach.

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      How to Create a Media Kit for Your Website (5 Key Tips)

      Now that you have some idea of what a media kit might include, let’s discuss how you can start building your own. In the following sections, we’ll cover five essential steps that will get you on the path to building an attention-grabbing kit.

      1. Establish Your Brand

      When it comes to marketing, brand and brand strategy are vital. Your media kit is one opportunity to really solidify your brand and make sure it’s represented correctly. There are several ways you can help to establish your brand with your media kit.

      Providing downloadable documents, press releases, images, and logos or graphics is one approach. Offering these can help encourage site visitors to use your products and establish a friendly atmosphere. Visitors will know it’s OK to use the materials, and you control their quality.

      A downloadable biography and images in Brene Brown’s media kit.

      Another element you might consider including in your media kit is a style guide. This guide may take some investment of time to create but can pay off in the long run. A style guide makes it very clear how your brand can and should be used both on- and offline.

      2. Provide Relevant Statistics

      We mentioned earlier that one element of a media kit to consider is statistics about your site and business. Depending on your level of experience with tracking analytics, this might seem challenging at first.

      If you’re using a managed web host for your website, you might want to see if it provides easily-accessible statistics. For example, here at DreamHost, all of our hosting accounts include user statistics functionality. This can help you track visitor numbers, traffic to your domain, and even referring URLs.

      BuzzFeed’s advertiser information page featuring audience statistics.

      To maximize the benefit of providing your stats, you’ll want to keep in mind who they’re relevant to. In the case of media kits, you’re not really providing these numbers for your readers, but rather for potential advertisers or clients. Therefore, you’ll want to focus on the figures that illustrate the benefits of working with you and your audience. Don’t forget to include follower demographics and engagement data from your social media platforms too!

      3. Describe How to Collaborate With You

      Your media kit is also a place where you can specifically outline what opportunities you are looking for when it comes to collaboration, such as:

      • Affiliate Marketing Opportunities
      • Book Deal
      • Event Appearances
      • Giveaways
      • Guest Posting
      • Podcast Sponsorships
      • Product Reviews
      • Site Ads
      • Social Media Promotions
      • Sponsored Blog Posts

      Being specific can help increase the number of quality leads you get. For example, if you are primarily looking for guest posting or social media opportunities, outline the specifics in your media kit.

      The LadyBossBlogger website has an excellent example of how to present your collaboration suggestions and opportunities transparently.

      LadyBossBlogger’s media kit page featuring collaboration information

      Alternatively, you can create forms that allow potential collaborators to give information and outline their inquiries. You’ll also want to consider whether you want to list your prices upfront or encourage prospects to contact you for more details.

      4. Share What Others Have to Say About You

      Testimonials are used in marketing all the time and for good reason. Your media kit can leverage the power of these as well. As a form of word-of-mouth marketing, collecting strong testimonials (or just creating a list of past media coverage) is often a worthwhile investment of time.

      Whether you’re citing past media mentions from publications or sharing sound bites from social media followers, It’s always advisable to note in your media kit exactly where your testimonials are coming from. You can help build trust through transparency in this way.

      One useful example to check out is cookbook author Ren Behan’s press site. There, she displays comments and testimonials in a variety of ways.

      Testimonials from Ren Behan’s media kit page.

      There are several methods for collecting testimonials. You can use online reviews and LinkedIn recommendations, for example. However you decide to obtain them, you’ll want to make sure it is evident in your media kit whether it is acceptable for others (such as reporters) to use them.

      5. Provide Your Contact Information

      It may seem like a simple thing, but providing your contact information is extremely vital. In fact, the contact page is often the most-visited page on any website. You can link to this page in your media kit or simply include contact information and methods within it.

      Either way, providing multiple contact options is always a smart approach. Some web users prefer forms, while others will just want to know what your email address is. One good example of combining both methods comes from (not surprisingly) a UX designer’s website.

      The contact information on Ekkrit Design’s website.

      The simple approach here makes critical information very clear and gives the visitor options. Your contact information is probably not where you want to implement an online scavenger hunt. Also, it’s essential to always keep this information up-to-date, with all links and forms functioning optimally.

      Essential Tools and Resources for Building Your Media Kit

      Now that you’re armed with some great ideas for your media kit, you might be wondering how to create yours. You can do this entirely from scratch, of course. However, there are also quite a few free and premium resources that can make the process easier.

      These include:

      • Canva. This is an online design tool with beautiful pre-made templates and graphic elements. You can get a free template with limited access or pay to get a variety of upgrades at reasonable prices.
      • Creative Market. An online exchange for creative work, Creative Market is like Etsy for marketing materials. You can commission a custom font, or browse other original work to find the perfect fit for your brand.
      • WordPress. There are many options out there for building websites, but at DreamHost, we’re partial to WordPress. As a free, open-source tool, it offers immense flexibility. Plus, you’ll find many useful plugins for creating portfolios, displaying contact information, and developing contact forms.

      Ultimately, how you create your media kit is less important than what it includes. So you should feel free to use whatever tools you’re most comfortable with and focus on ensuring that your kit is comprehensive, easy to understand, and user-friendly.

      Get Those Media Contacts

      Bloggers, influencers, small business owners — regardless of your focus, you want to solidify your brand, bring in more work, and attract advertisers. For all those goals, a media kit is the key.

      Now that we’ve covered the ins and outs of media kits and shared some industry-standard examples, you should be ready to launch your electronic press kit.

      Creating a wow-inducing media kit can take time. Here at DreamHost, we want you to be able to focus on the task at hand, and not get sidetracked by website maintenance and troubleshooting. That’s why we offer complete hosting solutions with reliable support, so you can focus on growing your business!



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