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      On-Page vs. Off-Page SEO: Complete Guide & Essential Tips


      Search Engine Optimization (SEO) is a complex and ever-evolving field that can certainly be confusing for beginners — and understandably so. With over 200 ranking factors and new “rules” being added by search engines all the time, it can be tough to know where to start.

      Well we’re here to shine the light on the situation for you. You see, there are two main “categories” of SEO — on-page and off-page. One refers to things you can directly control such as optimizing your website’s title tags and headings, while the other refers to external signals such as others linking to and sharing content from your site.

      When you understand the foundations of these distinct optimization types, you’ll be able to develop a comprehensive and balanced SEO strategy. Knowing how to cover all your bases, from image optimization to link building, can help ensure your site’s organic search success.

      In this complete guide, we’ll introduce you to SEO basics and explain the difference between on and off-page SEO. Then, we’ll share different ways you can improve both to boost your site’s rankings. Let’s get started!

      Why SEO Is Important for All Websites

      Before we get into the specifics of on-page and off-page SEO, let’s discuss the importance of search engine optimization more broadly.

      On a daily basis, the average online user will conduct a wide variety of searches on the web. From looking up directions to the nearest shoe store, to learning exactly how many steps are in the Eiffel Tower, most of us turn to the search bar as a reflex. In fact, more than 50% of online traffic comes from organic search.

      When it comes down to it, SEO is so important because all websites have the same goal – to be found and seen. A web page’s search rankings have the power to drive traffic, generate leads, and boost conversions. Therefore, SEO is relevant to almost every aspect of your online marketing strategy.

      The Difference Between On-Page and Off-Page SEO

      Now that we’ve covered the SEO basics, let’s dive into the differences between on-page and off-page SEO.

      What Is On-Page SEO?

      Also known as ‘on-site SEO’, on-page SEO is pretty self-explanatory. It refers to all the page ranking factors you can manipulate or optimize on your website. These elements can include the content on your product and service pages, blog posts, landing pages, and microsites.

      On-page SEO encompasses title tags, meta descriptions, heading structure, content, image optimization, accessibility, and overall website performance.

      What Is Off-Page SEO?

      As you might expect, off-page SEO or ‘off-site SEO’ includes all page ranking factors beyond your website.

      For instance, ‘backlinks’ (or ‘inbound’ links) are links on other web pages that direct back to your website. When your site has lots of backlinks from credible sites, they can benefit your search rankings because these pages can pass on some of their authority to you.

      This is a classic example of off-page SEO, but there’s more to it. Off-page SEO is not as straightforward as on-page SEO. However, it includes concrete SEO strategies for social media, domain authority, and more.

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      10 Ways to Improve On-Page SEO

      It’s time to go into more detail for on-page SEO. Here are 10 factors to consider when optimizing your web pages for SEO!

      1. Create High Quality Content

      Creating high quality content is one of the most effective strategies for boosting your chances of appearing higher on Search Engine Results Pages (SERPs). After all, Google’s algorithms are designed to provide users with only the best and most relevant content.

      Keep in mind that quality includes everything from appearance to practicality. Your ultimate goal should be to create visually appealing, accurate content that will serve a useful purpose.

      For instance, if you are starting a blog, you might want to make sure you have a clear niche and stick to it. That way, you can work on growing your knowledge and establishing credibility in your subject area:

      gardening website example of high quality content

      Similarly, you’ll want to produce new blog posts regularly because readers and Googlebots alike favor fresh content. You may also want to develop a brand style guide and reference it when creating new content. This way, your audience can feel reassured by consistency.

      Calls to Action (CTAs) are also vital if you want your content to inspire your readers to make a move. Other indicators of high-quality material include images and reader-friendly text, but we’ll dive more into those later.

      2. Use Target Keywords

      Using target keywords on your page is one of the most straightforward SEO tactics you can implement. However, you’ll need to consider your intended audience before you can find target keywords.

      For example, if you run a craft blog, your ideal reader might be parents of children under 12. You could hone it down further to parents in the Pacific Northwest. Once you know your audience, you can find target keywords using tools such as Google Keyword Planner.

      You can start by introducing keywords that you anticipate your target audience may use. Then, see what similar words and phrases are produced. Choosing keywords with high monthly search volumes but low to medium competition is often best.

      It’s also wise to choose a diverse range of keyword types and lengths. For example, you may decide to use some shorter, medium-competition words. On top of that, you could select some lengthier keywords that are highly specific. These are called ‘long-tail keywords.’

      For example, if you run a candy store in Wisconsin, you might choose ‘candy shop’ and ‘candy store’. Then, for long-tail keywords, you could use ‘best candy shop in Milwaukee’:

      Google Ads Keyword Planner Tool
      Google Keyword Planner

      Once you have your keywords, you can place them anywhere on your site. You can add these phrases to blog posts, your About Us page description, product details, and anywhere else you like. However, you’ll want to avoid keyword stuffing.

      Essentially, you can use keywords anywhere you see text on the front end of your site. We’ll get into less visible locations for keywords later.

      3. Optimize Images

      Users prefer high-quality images, and search bots favor lightweight, SEO-optimized ones. Let’s consider a few ways you can ensure your photos are helping your search engine rankings.

      To start, it’s best if images are clear and high-resolution. Beyond that, you can compress image files so they are not large and heavy. Whenever possible, you may want to use a compression tool such as TinyPNG:

      TinyPNG online image compression tool

      This free tool enables you to shrink down PNG, JPG, and WebP files so that they don’t slow your site’s loading times (more on this later).

      Another simple way to optimize images is by adding ‘alt text’ (alternative text). Simply put, alt text is a summary of an image that users on the front end can’t see. It serves two essential purposes.

      Firstly, alt text increases your site’s accessibility by enabling users with impaired vision or complete loss of sight to interact with images. Assistive technologies (such as dictation tools) can help some visitors listen to the descriptions of your visual media files. Furthermore, bots can’t see pictures, but they can read the alt text.

      How you add alt text will depend on the Content Management System (CMS) you use. With WordPress, the process is simple. When editing your site in the Block Editor, just select the block for an image and find Alt text in its settings. Here, you can easily type in a brief image description and input some relevant keywords.

      4. Create Internal Links

      Whether you run a blog or a multi-page website, you will likely deal with many unique links. An ‘internal’ link is a URL that leads to another page on your website. For instance, you may have a footer with links to your blog, contact page, and other essential information.

      When creating your web pages, it’s a good idea to include internal links wherever possible. Of course, this process should always be done naturally. These internal links are crucial because web crawlers use them to jump from page to page while scanning information.

      In fact, if one of your web pages doesn’t have any internal links leading to it, it’s considered an ‘orphan page’. Search bots can’t find it. Therefore, it can’t be indexed, and it definitely can’t be ranked.

      Furthermore, internal links can keep users on your website for longer. This increased time on page may lead to conversions, lead generation, and more. Lastly, and most importantly, internal links help provide a positive UX.

      For instance, in a blog post explaining a complex subject, it might make sense to link to another one of your articles elaborating on a related concept. Additionally, internal links can help users navigate around your site as they search for specific details, such as contact information.

      5. Optimize Permalinks

      While we’re on the subject of URLs, let’s discuss permalinks. These are the permanent URLs that represent your pages, and they are also crucial for strong SEO.

      When creating new pages, you’ll want to ensure that your URLs are straightforward and intuitive. For example, if your domain is mywebsite.com, your other pages might have URLs like mywebsite.com/about and mywebsite.com/contact.

      If you run a blog, your URLs may need to explain more complex information, but remember to keep things simple.

      For instance, for an article titled “How to Declutter Your Bathroom in 10 Simple Steps”, using the full title would be too lengthy. Instead, you could use mywebsite.com/declutter-bathroom-guide.

      Using concise permalinks is best. In fact, certain ‘stop words’ (prepositions, articles, connectors) are ignored by search engine bots. Therefore, they should be left out. It’s also wise to include any relevant keywords in your permalinks.

      6. Consider Readability

      Whether your content is brief or lengthy, readability is an important ranking factor. Your articles and pages should be well-written. It’s best to write directly and concisely, using shorter sentences and vocabulary that fit your audience.

      Additionally, you can use headings and subheadings to organize your content. These elements are essential if you’re producing lengthy how-to guides or listicles:

      WordPress heading structure

      Headings also create more opportunities to insert relevant keywords. Furthermore, you’ll want to ensure that sections are neither too short nor too lengthy. Quality content tends to be skimmable without large blocks of text. You can also use those high-quality images we mentioned before to break up the text.

      7. Utilize Title Tags and Meta Descriptions

      Meta tags are bits of HTML code that signal to search engines how they should read your content.

      Title tags and meta descriptions are examples of these, and key for helping search engines understand how to rank your website’s content. These meta tags generate information that will appear to users in the search results and might encourage them to click on your page.

      Here’s an example of a title tag:

      example of title tag appearing in web browser tab

      Now let’s look lower down the page to see a meta description:

      meta description example in Google search results

      These elements are critical if you want to boost your search engine rankings. Without them, your page’s content will be advertised with a chunk of the first paragraph on the page. Furthermore, web users will have a hard time navigating back to your page when using multiple tabs in their browser.

      To easily add title tags and meta descriptions to your posts, you might want to try out a free WordPress SEO plugin. Yoast SEO and All In One SEO (AIOSEO) are popular choices.

      8. Monitor Site Performance 

      Site performance also plays a crucial role in search engine rankings. Here, we’re mainly talking about speed.

      As you can imagine, users looking at the search results don’t want to be led to pages that are slow or don’t work correctly. In fact, Google has created what it calls Core Web Vitals. It assesses page loading times, interactivity, and page stability to give you a Core Web Vitals score.

      If you’d like to check how your site performs, you can test it using tools such as Google PageSpeed Insights:

      Google PageSpeed Insights - Core Web Vitals Results

      Simply enter your website’s URL and see how it does. If your site needs some performance improvements, you can try implementing caching or lazy loading. Even better, you could ensure that your web host uses a Content Delivery Network (CDN), though this may require changing hosts.

       

      9. Prioritize User Experience (UX)

      As we approach the end of our on-page SEO strategies, it’s time to discuss UX. This concept is behind most other optimization tactics because the ultimate goal is to make a website more user-friendly.

      On top of quality, performance, readability, and strong internal linking, there are a few more specific ways to create a positive UX for your site’s visitors.

      A huge part of UX is linked to usability. Therefore, smooth navigation is particularly important.

      To make exploring a multi-page website easier, it’s best to use a prominent navigation menu either at the top or left of your page:

      example of accessible website navigation

      Additionally, you may want to create a search bar feature and include helpful links in your footer. All these elements help users navigate around your site without scrolling.

      10. Optimize Pages for Mobile Devices

      Last but not least, if you want your pages to rank at the top of the search engine results, they must be mobile-optimized. This is because most internet users prefer to use their smartphones or other handheld devices.

      There are currently more than 4.9 billion mobile internet users globally, and the number is growing. Therefore, it’s no surprise that Google declares mobile-friendliness a must for SEO. Plus, with the rise of m-commerce, any online businesses that neglect their mobile visitors are likely to miss out on significant sales.

      There are a few very simple ways to ensure your website is mobile-optimized. For starters, you can opt for a mobile-friendly WordPress theme. That way, you can set it and forget it.

      If you expect to customize your site extensively, you may want to use a WordPress page builder that has mobile previewing and modification settings:

      BeaverBuilder website page builder tool

      Beaver Builder is a popular choice that offers responsive designs and editing features. It’s also easy to use with a drag-and-drop interface.

      How to Improve Off-Page SEO (3 Essential Techniques)

      Now that you know everything about on-site SEO, let’s explore how you can improve your rankings by other means. Keep in mind that the following section is briefer, simply because you have more control over on-page than off-page SEO.

      1. Build Backlinks (Domain Authority)

      Backlinks to your site show Google that your content is credible. That’s why building backlinks can enhance your website’s ‘domain authority’. Your site accumulates a positive reputation through how many backlinks it has.

      Gaining backlinks takes time and quality content, but you can use some measures to actively participate in the process. For instance, you can write guest posts for other credible blogs in your niche and link to your content

      You can also monitor your site’s mentions online and request that any unlinked instances be credited. Furthermore, some common formats that get linked to include how-to guides, “best of” listicles, and even infographics.

      Ahrefs

      You’ll want to be careful not to participate in anything shady when building your inbound links because you can be penalized by Google. Since backlinks require time and effort, we recommend using tools such as Ahrefs, which has a backlink checker.

      2. Support Social Proof

      Another way to build trustworthiness is to provide simple evidence. ‘Social proof’ typically refers to things like reviews and testimonials.

      You can create a Google Business Profile for your company or website to gain social proof. This platform has a review feature built-in:

      Google Local Search results

      Other types of content marketing can also serve as social proof. For instance, conducting a survey and then publishing your findings is excellent evidence of your legitimacy and professionalism.

      Additional forms of social proof include testimonials and partnerships with other credible brands or individuals. For example, some companies collaborate with influencers in their niche to build more social proof.

      3. Grow Your Online Presence on Social Media

      On the subject of influencers, social media is perhaps one of the most important channels where e-commerce businesses can further build their off-page SEO.

      That’s because you can share quality content on any social media platforms you use. This material can include stunning images, target keywords, and links:

      Instagram business page

      Ultimately, social media is the place to build a brand, so we recommend developing an entirely separate (and complementary) social media strategy. All of these efforts will contribute to your off-page SEO because social media posts and pages can appear in search results.

      However, you’ll want to consider which platforms your target audience uses. For instance, if you are appealing to millennials, you might want to focus on Instagram. Whereas with a younger audience, you may prioritize creating content for TikTok.

      Improve Your Site’s Visibility Using On-Page and Off-Page SEO

      Search Engine Optimization (SEO) is a complex and dynamic field. That can make it challenging to get started with both on-page and off-page SEO strategies. However, it’s essential to prioritize these optimization methods to boost your website’s visibility.

      When it comes to on-page optimization, you can start small, implementing keywords, internal links, and high-quality content. Later, you can advance to elements such as title tags and meta descriptions. For off-page optimization, backlinks, testimonials, and a strong social media presence are essential.

      If you’re a beginner in SEO,  you might want to forget the site audits and leave them to the professionals. Check out our DreamHost Pro Services and free up your time to focus on the creative side of your business. We offer specific plans for SEO marketing that will help you rank higher on SERPs. Plus, we have an SEO toolkit to take your site to the next level!

      Search Engine Optimization Made Easy

      We take the guesswork (and actual work) out of growing your website traffic with SEO.

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      An Essential Guide on How to Add JavaScript to HTML


      JavaScript is a scripting language that is widely used to add dynamic functionality to a web page, alongside HTML and CSS. User triggered events, animations, and content updates are among some of the features on a web page that are powered by JavaScript. In order to use JavaScript on an HTML web page, you must use the <script> tag to either write your JavaScript code directly in your HTML markup or to link to an external JavaScript file. This guide shows you how to use the <script> tag to link JavaScript to an HTML page. You also learn about <script> tag attributes that help you optimize your web page’s loading time.

      The <script> tag is used to add JavaScript to an HTML web page. The following sections further explain how the <script> tag behaves when added to HTML markup and the different ways you can use it to add JavaScript to a web page.

      What is a <script> Tag?

      The <script> tag can be used to embed JavaScript into a web page in the following two ways:

      • Writing JavaScript code directly within an opening and closing <script> tags.
      • Referencing the path to a JavaScript file using the <script> tag’s src attribute.

      In both cases, when the HTML page loads, the web browser executes any JavaScript that it finds, in sequential order. There are two useful principles to keep in mind when using the <script> tag:

      • The JavaScript contained within or referenced by <script> tags is executed immediately when its portion of the page loads. So, a <script> tag placed within a page’s <head> tag executes before the HTML body. A <script> tag placed just before the end of the closing </body> tag, on the other hand, executes after everything else on the page has loaded and rendered.

      • The JavaScript used in your HTML markup defines functions and variables in the global scope. This means that if your web page has two <script> tags — say, one at the beginning and one at the end — they can reference the same functions and variables.

        Keep in mind that the code still follows the ordering described in the point above. For that reason, a script at the beginning of a web page cannot reference a variable assigned in a script at the end of the web page.

      How to Add JavaScript to HTML

      You can add JavaScript to your HTML markup by embedding JavaScript code between opening and closing <script> tags. For example, to add an alert box to an HTML page with a message that reads The script is working, add the following code to your HTML markup:

      <script>
          alert("The script is working!");
      </script>
      

      This example adds the JavaScript code directly to the HTML markup.

      The next example demonstrates the <script> tag contained within the body of an HTML page. As the browser sequentially executes the HTML, when it encounters the <script> tag, it executes the JavaScript within the tag. The JavaScript adds an event listener to the button with id="exampleButton". If a user clicks on the button, an alert box presents the message passed as an argument to the alert() method.

      File: example.html
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      <!doctype html>
      <html lang="en">
        <head>
          <title>Example Web Page with JavaScript</title>
        </head>
        <body>
          <button id="exampleButton">Click Me!</button>
          <script>
              exampleButtonElement = document.getElementById("exampleButton");
              exampleButtonElement.addEventListener("onclick", () => {
                  alert("The button has been clicked!");
              }
          </script>
        </body>
      </html>

      In the example, the <script> tag is placed after the <button> tag. This is necessary because the JavaScript references the button element. If the JavaScript had been inserted any earlier, the button element would not yet have been created by the time the JavaScript executes.

      Adding External JavaScript Files

      As your JavaScript code gets more complicated, you are likely to prefer keeping it in an external JS file, rather than including the script directly in your HTML markup.

      To include an external JavaScript file in HTML, you still use the <script> tag. However, instead of adding JavaScript directly between the <script> tags, you use the tag’s src attribute to point to an external JS file. The steps below give you a simple example that references an external JavaScript file HTML markup.

      The steps below assume that you are developing a simple website on your local computer. Your site files are stored in a directory named example-site.

      1. In your example-site directory, add a new subdirectory named js_files. This directory stores any JavaScript files that are referenced by HTML files.

        mkdir js_files
        
      2. Using your preferred text editor, add a new file named example.js to the js_files directory with the JavaScript displayed below.

        File: ~/username/js_files/example.js
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        // Create a button element.
        const buttonElement = document.createElement("button");
        const buttonElementText = document.createTextNode("Click Me!");
        buttonElement.appendChild(buttonElementText);
        
        // Add a 'click' event to that button element.
        buttonElement.addEventListener("click", () => {
            alert("The button has been clicked!");
        });
        
        // Insert the button element into the body of the web page.
        document.body.appendChild(buttonElement);
            
        
      3. Create an HTML file with the example markup. The markup uses the <script> tag to reference the JavaScript file created in the previous step.

        File: ~/username/example.html
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        <!doctype html>
        <html lang="en">
          <head>
            <title>Example Web Page with JavaScript</title>
          </head>
          <body>
            <script src="js_files/example.js"></script>
          </body>
        </html>
            

        The src attribute uses the relative path to the example.js file that contains the JavaScript code you want to execute.

      4. Visit the HTML page in a browser by entering the following address: file:///home/username/example-site/example.html. Click on the button and observe that it produces an alert dialog.

        You can also see the result by
        viewing our included example.html file
        .

      Defining <script> Tag Attributes

      Like all other HTML tags, the <script> tag supports a series of attributes that you can use to further control the behavior of the JavaScript that is executed on a web page. The list below contains some of the most useful attributes.

      • The async attribute tells the browser to download the referenced JavaScript file as the web page is parsed. Once the file has downloaded, its contents are immediately executed.

      • The defer attribute tells the browser to download a JavaScript file as the web page is parsed. The file is only executed once the entire web page has loaded.

      • The type attribute is used to identify the kind of script that is referenced by the src attribute. However, since JavaScript has become the unambiguous standard, this attribute is rarely necessary anymore.

      • The charset attribute lets you define a different character set for an external JavaScript file. This attribute, though common to see, is
        considered deprecated
        since documents now must use UTF-8.

      The sections below dive deeper into the two most useful <script> tag attributes, async and defer. These sections discuss how these attributes can be used to improve a web page’s performance.

      Async

      Normally, when a browser encounters the <script> tag with a linked JavaScript file, it stops loading the HTML in order to start downloading the referenced JavaScript file. Using the async attribute, it is possible to improve your web page’s performance by having the browser download the JavaScript file in the background while the page continues to load.

      The example file’s script tag makes use of the async attribute.

      File: index.html
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      <!doctype html>
      <html lang="en">
        <head>
          <title>Example Web Page with JavaScript</title>
        </head>
        <body>
          <script src="js_files/main.js" async></script>
        </body>
      </html>

      It’s not always advisable to use the async attribute. For instance, if your script depends on certain elements not yet being rendered, or if the elements themselves depend on the script creating certain elements, async would likely be a problematic choice. When such cases are not a concern, async can help with your page’s load speed and user experience.

      Defer

      Like async, using defer tells the browser to download a linked JavaScript file in the background while the page continues to load. Unlike async, however, defer prevents the loaded script from being executed until the page has been fully rendered. This makes defer especially useful when your JavaScript code relies on one or more elements being rendered and available. Because defer ensures that the script only runs once the page has been loaded completely, you can be assured that the script does not run until all required elements are present on the page.

      File: index.html
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      <!doctype html>
      <html lang="en">
        <head>
          <title>Example Web Page with JavaScript</title>
        </head>
        <body>
          <script src="js_files/main.js" defer></script>
        </body>
      </html>

      Conclusion

      This guide covered the foundational information you need to start using JavaScript on your HTML pages. Whether you plan to embed a script or link a JavaScript file in your HTML, this guide outlined the steps needed to do so.

      As a next step, you may be interested in looking at some of our other JavaScript tutorials. For instance, take a look at our
      Traversing the Document Object Model with JavaScript
      tutorial, our
      How to Modify the DOM with JavaScript
      tutorial, and our
      JavaScript Objects
      tutorial.



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      COVID-19 Pandemic Shines Spotlight on How Essential Soft Skills are to the Future of Tech


      In the day-to-day life of a workplace, success often hinges on how well a team works together. All the technical skill in the world won’t help an IT team or company reach its goals if it’s plagued by poor communication, poor leadership and lack of flexibility, among other things. These soft skills have proven even more important in the age of COVID-19, with a rise in remote work and the corresponding shift in the ways we work with each other.

      Even before COVID-19 disrupted work as we know it, soft skills were so important that one study found 67 percent of human resources professionals declined to offer a job to an otherwise qualified technology candidate because of a lack of soft skills.

      Prior to the pandemic, we asked 500 senior IT professionals and infrastructure managers to rank the soft skills they thought would be most important for future IT professionals to possess. The attributes were ranked 1-6, with 6 being the least important. Below are the average ranks.

      Most Important Soft Skills for Future IT Professionals

      Soft Skills in Tech

      Since these results were collected, the world has obviously changed. And yet, our “new normal” only underscores the results.

      Flexibility Is the No. 1 Soft Skill for IT Pros

      Based on the rapid changes we’ve seen in tech and the world at large, it should come as no surprise that “flexibility” was ranked most important. Working with a team that’s willing to step up to the plate and roll with the punches will lead to better outcomes than working with players who are rigid and unwilling to bend as priorities shift.

      “Hiring managers need to identify flexibility as a key behavior and skill set during the hiring process,” said Jackie Coats, INAP’s Senior Vice President of Human Resources. “To evaluate it, have the candidate explain a time when they had to deal with an unforeseen situation, and what they did to accomplish their goal regardless of the surprise.”

      Business priorities are often adjusted and the demand on IT teams will move with them. Or a team member might leave unexpectedly, and the rest of the team will need to fill in.

      “Another question to determine flexibility would be to ask how the employee has helped outside of their role when the team was short-staffed or under a tight deadline,” Coats added.

      As we’ve seen remote work become the norm for many businesses, flexibility is an important trait for both employees and for supervisors to possess.

      “Being flexible during these times is a critical tool we as leaders must leverage,” said Matt Cuneio, INAP’s Vice President, Global Support. “Nothing is more important to the health of a team than confidence that we’re all in this together. We’re going to be flexible with each other, ensuring we all win.”

      A Need for Innovation Necessitates Creativity

      Change often feels unexpected, as we’ve seen with the pandemic, but it’s always inevitable. In another pre-pandemic survey, we wanted to get an idea of what exactly will be driving change in IT roles now and in the future, so we asked our participants to choose the top driver. The need for innovation took the top spot, selected by 27 percent of participants. (Robust security and infrastructure scalability came in a close second and third.)

      All of this change and need for innovation emphasizes the importance of creativity — the second ranked soft skill for IT pros. IT teams are also asked to problem solve on a daily basis and come up with new solutions to help the business achieve its goals or to find solutions to unique problems, like how to adjust networking strategies for a decentralized workforce.

      Undervalued Empathy?

      Empathy is the ability to identify with another person by sharing in their perspective and feelings. This soft skill is commonly valued in the helping professions, like counseling and social work, but can bring great value to teams in all professions by helping develop camaraderie and trust. Yet empathy ranked lowest on our list.

      Cuneio shared his thoughts on the impact of empathy for IT, both within a team setting and with customers. “I had a friend tell me once, ‘Listen to understand.’  A listening ear is a powerful and necessary tool in today’s world,” he said.

      Fostering empathy between individuals helps people feel heard and understood, which in teams can benefit collaboration and brainstorming sessions where colleagues feel empowered to share ideas.

      “Every interaction you have is an opportunity to impact someone’s life,” Cuneio added. “It always amazes me the response I get by asking the simple question ‘How are things?’ The key component to this question is to listen and inquire to the response.”

      It’s also been shown that companies that have a more empathetic culture outperform less empathetic companies by 20 percent. The bottom line: Individual empathy shouldn’t be overlooked.

      Laura Vietmeyer


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