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      7 Great Web Accessibility Examples to Inspire You


      Here at DreamHost, we believe everyone should be able to use any website on the internet, regardless of any disability they may have. However, while we care about web accessibility, we also understand that designing a website that’s both accessible and visually attractive can be challenging.

      The good news is that accessible websites don’t have to be ugly. On the contrary, some stunning websites out there are designed with accessibility in mind — which we could all learn a thing or two from.

      In this post, we’ll start by showing you what strong web accessibility looks like. Then we’ll show you seven of the best web accessibility examples on the internet and see what we can learn from them. Let’s get started!

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      What Great Web Accessibility Looks Like

      According to The World Bank, over 15% of the global population has some form of disability. These can include:

      • Visual impairments: Some users have visual impairments that inhibit their ability to see clearly or perceive color contrasts
      • Hearing impairments: This includes deafness and partial hearing loss.
      • Physical disabilities: Some people have mobility impairments that can impact their dexterity and ability to make precise movements, possibly making using a mouse difficult.
      • Cognitive disabilities: Conditions like dyslexia and dementia can affect a person’s cognitive abilities.

      It’s important to keep all of these different challenges at the forefront of your mind when creating your website to ensure there are no barriers to disabled users. To help web designers with this, W3C has developed a set of Web Content Accessibility Guidelines (WCAG).

      Solid web accessibility means adhering to these guidelines and carefully following the four guiding principles of web content accessibility. These guiding principles state that all websites should be:

      1. Perceivable
      2. Operable
      3. Understandable
      4. Robust

      Ensuring that your website is “operable” might mean implementing keyboard-friendly navigation for people who cannot use a mouse. “Perceivable” might mean making sure to use high-contrast colors for people with visual impairments.

      We’ve already outlined 10 practical ways to implement the web accessibility guidelines and make your website more accessible (including advice on accessibility testing and UI components). Now we’re going to look at some examples of websites that are already doing it right.

      7 Great Web Accessibility Examples to Inspire You

      Below, we’ve listed some of our favorite web accessibility examples. These seven websites set the bar when it comes to accessibility.

      1. Scope

      The Scope home page.

      Scope is a disability equality charity based in England and Wales dedicated to creating a fairer, more equal society. As a champion of disability equality, you’d expect that this organization’s website would be as accessible as possible — and it is.

      Not only does it fully adhere to WCAG 2.0 and WCAG 2.1 guidelines, but the site is even customizable for individual users. For example, users can change the site’s colors, increase the text size, or even turn on text narration to have the content read aloud.

      If you look at the top-left section of the home page, you’ll see an Accessibility tab. Click on this, and the site will bring you to its accessibility page, which includes instructions on how to adapt the experience to your needs, links to assistive technologies, and a list of known accessibility issues that are being worked on.

      Scope uses short sentences and large, clean fonts throughout the site for maximum readability. Plus, the site is fully compatible with screen reader software.

      Despite already being a fantastic example of website accessibility, the team at Scope continues to make improvements. Every three months, they test the website for accessibility and make updates where necessary.

      2. Paralympic.org

      The IPC home page.

      Paralympic.org is the official website of the International Paralympic Committee (IPC). The IPC is a powerful advocate of social inclusion, and its website is a testament to that.

      It features keyboard-friendly tab navigation and an instant “scroll-to-top” button to make it easy to move around the page. Images and videos are large and highly visible, and there’s plenty of white space to make visual elements stand out.

      If you go to the home page, you’ll notice a text size adjuster in the top-right corner of the screen. This is easily visible and allows users with visual impairments to quickly customize the size of the text to meet their needs.

      3. KidzWish

      The KidzWish home page.

      KidzWish is an organization that provides therapy, support services, and an annual Christmas party for children who are disadvantaged or have a disability. It caters to many people with different disabilities, so naturally, it needed to build a website that was as accessible as possible.

      It definitely achieved that goal. The KidzWish website is wonderfully designed, with a logical structure, keyboard-friendly navigation, high-contrast colors, and large text. Plus, it’s easy to navigate with prominent, clickable elements.

      The design is also very child-friendly. It boasts a bright, bold color scheme and tons of fun graphics.

      4. SSE Energy

      The SSE Energy home page.

      SSE Energy is a UK-based energy company. Its website features information about tariffs and bundles and includes a main login portal for its customers to service their accounts.

      The company has done a wonderful job of making the site accessible to all by using large readable text and a clear interface. It also incorporates keyboard navigation to make it easy to get around the site.

      The designers went above and beyond to ensure that the site is accessible to visually- and hearing-impaired users. There are SignVideo services for British Sign Language users, and the color contrast meets WCAG guidelines.

      Customers can also request bills in Braille and larger formats. In addition to all of this, the site is compatible with assistive technology.

      5. BBC iPlayer

      The BBC iPlayer home page.

      BBC iPlayer is the BBC’s online streaming service. Its website is where users go to watch programs online. It’s also another fantastic web accessibility example that we can all learn from.

      First, the website is both very easy to navigate and compatible with assistive technology. You can move around the page by clicking on the Tab button. Navigating over the iPlayer logo brings up an option for Accessibility help, which links to a resource page with a lot of useful information for users with disabilities.

      The content is logically laid out, and all buttons use a clear visual design with high contrast colors. There are also keyboard and mouse-accessible tooltips that provide extra information for users and descriptive alt text for all images.

      The video content is also accessible. All shows on BBC iPlayer feature subtitles. There are also audio-described and signed content categories.

      6. NSW Government

      The NSW Government home page.

      The NSW Government website is the government hub for the New South Wales area of Australia. It’s perfectly designed to make it easy for residents of all backgrounds and abilities to use.

      This site features tab navigation, making it simple to navigate pages using a keyboard or screen reader. Thanks to large fonts and contrasting colors, it’s also extremely readable and is compatible with assistive technology.

      7. GOV.UK

      The GOV.UK home page.

      GOV.UK is the central hub for all U.K. government web pages. It can be used to access everything from information about benefits and disability aid to visa and immigration support.

      The U.K. Government has done an amazing job of making its site accessible for everyone who needs it. The site features keyboard navigation and ARIA attributes, making it easy to find pages and navigate the site. It also is adapted to support 300% zoom for visually impaired users.

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      Make an Accessibility Statement

      Making sure your website is as accessible as possible is both a moral and a professional obligation. It might seem like a challenge, but it’s worth it. You can simply follow in the footsteps of the web accessibility examples above to create an inclusive website that all users can enjoy.

      Ready to build your accessible website? Let us take care of the technical side for you, so you can devote more of your time and energy to what matters: the design. Sign up for our Shared Unlimited Hosting Plan and get unlimited, secure hosting for all of your websites!



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      17 Great About Us Pages to Inspire You


      Every business needs a website. And every website needs an About Us page.

      Actually . . . take two steps back.

      Let’s revise that.

      Every website needs a unique and exciting About Us page that compels visitors to buy your product or service.

      Stick with us, and we’ll look at what an About Us page is and why you need one. More importantly, we’ll discuss how to create compelling About Us pages that build trust, increase conversions, and boost retention rates.

      After that? We’ll dip into 17 examples of unique and exciting About Us pages and delve into what it is about them that makes them worth a special mention.

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      What Is an ‘About Us’ Page?

      In short, it’s a page that serves to inspire people — either to work with you or to buy your product. It can contain (but isn’t limited to containing) your brand story, your achievements, and your best testimonials.

      What Is an ‘About’ Page Not?

      An About page is not a page for pushing a hard sell or a page for boasting about your business. It should offer an up-front and honest portrayal of your company, its story, and your brand values.

      So when creating an About Us page, you should make sure to:

      • Stay away from the hype. Users can see straight through it. Leave it for social media.
      • Avoid a sales pitch. If a reader is on your About Us page, there’s a good chance they’re considering using your service or buying your product. They’re looking at why they should choose you. So don’t sell your product or service. Sell you.

      Why?

      It’s simple: People work with people, and people buy from people.

      Tips For Making Great ‘About Us’ Pages

      You should now have a decent idea of what an About Us page should and shouldn’t contain.

      We’re going to follow this with a few tips to help you stand out and create an About Us page that works for you and your business.

      • Be creative. Don’t fall into the trap of simply writing a brief summary of your business and calling it a day. The best About Us pages are creative, informative, and interesting.
      • Don’t follow the crowd. If someone’s reading your About page, there’s a good chance they’ve been reading (or will read) your competitors’ About Us pages. So, make sure your page stands out. It should make it almost impossible for a potential customer to forget you.
      • Feature faces. Consumers like to know who they’re buying from or working with, so make sure to feature at least some of your team on your About page. It can really help boost conversions.

      Oh, and never use stock photography. Ever.

      • Be transparent. Your About Us page serves to sell your story and get buy-in from your visitors. Transparency is incredibly important to win your visitors’ trust.
      • Don’t forget about CTAs. Like any other page, About Us pages need calls to action. Many sites seem to forget that this is a key page for converting visitors. Make it clear to readers what you want them to do next.

      How To Make An ‘About Us’ Page That Converts

      1. Keep your copy simple.

      Don’t litter the page with industry jargon and confusing copy. The words should leap off the page and inspire your visitors to take action. A block of text that visitors have to read six times to grasp is not going to cut the mustard.

      2. Make sure your contact details are on the page.

      This might seem obvious. However, we dug through countless About Us pages while researching this article, and you’d be surprised at how many we came across that didn’t contain contact details or even a contact form.

      If a visitor’s got as far as looking at your About Us page, there’s a good chance they’re thinking of working with you or using your service. Don’t miss that opportunity to convert them by making them search for a separate contact page.

      3. Put yourself in the readers’ shoes.

      What do you think they are looking for? What do they need to know? Many About Us pages don’t seem to have considered these things. At all.

      Does your page highlight your skills? Your knowledge? Your experience? Does it explain to readers the benefits of using your service or products? Does it reference your USPs?

      4. Don’t be afraid to use visuals.

      Consumers today are used to things being delivered fast. Whether it’s a product they’ve ordered or, in this case, information.

      Are you able to sell your service or business in visuals and words? The human brain processes images much faster than words, so if you can, use both.

      5. Include customer testimonials.

      Trust in your brand is essential. Testimonials from genuine customers are a massive selling point and can help convert prospective clients into actual, revenue-generating customers.

      Fancy going one step further?

      Alongside customer testimonials, include quotes or endorsements from influencers or industry experts (if you can get them, of course).

      6. Tell a story.

      Tell your company’s history, but in a way that compels visitors to keep reading. Who doesn’t love a good story? Stories get visitors more invested in your brand. And that, naturally, leads to more conversions.

      Bonus points if you can craft a more personal story.

      7. Make sure the page loads fast.

      This, of course, goes for every page on your site, but it’s crucial that key conversion pages load as fast as possible. Make sure to talk to your web developer and emphasize the importance of page load speed.

      You can find out exactly how long a particular page of your site takes to load and what can be done to make it load faster with Google’s PageSpeed Insights.

      8. Don’t forget the fold.

      Ideally, all important information should be positioned above the fold. You should also guide users to scroll down and read more.

      9. And mobile usability.

      While it varies from industry to industry, more than half of internet browsing now takes place on mobile devices. So make sure your About Us page, and your site as a whole, is built for mobile first.

      You can check if a page is mobile-friendly using Google’s Mobile-Friendly test.

      17 ‘About Us’ Pages That Get It Right — And Why

      Are you in need of some inspiration to help you build your ideal About Us page? Look no further. We’ve scoured the Internet to find some of the best About Us pages out there.

      No matter your niche or what kind of business you run, you’ll be able to find some inspiration in these 17 examples.

      Let’s take a look at each one and discover what makes these pages so unique and exciting (and worthy of inclusion on this list).

      1. HERoines Inc.

      The HERoines Inc. About Us page

      What makes this a good About Us page?

      • The page itself is simple and aesthetically pleasing, and it loads fast.
      • It features photos of the team that seamlessly fit into the page design.
      • The colors and tones used match the rest of the site, creating consistency across all pages.
      • It covers the brand’s visions and goals using inspirational, engaging copywriting.
      • The CTA button sits to the right of the page and remains visible at all times.

      2. Iconiq Creative

      The Iconiq Creative About Us page.

      What makes this a good About Us page?

      • It’s free of unnecessary words and gets straight to the point.
      • It features case studies, a client list, and their credentials — all in plain sight, for all to see.
      • They feature multiple testimonials (although this could be improved by slowing down the carousel or giving users the ability to scroll at their own speed).
      • They’ve linked to their founder’s website, so visitors can learn even more about the brand and its history.
      • It showcases their humanitarian work in a “Giving & Causes” section.

      3. RubyLove

      The RubyLove About Us page

      What makes this a good About Us page?

      • The copy is upfront, accessible, and fun — despite the brand selling products that (sadly) still have some stigma attached to them.
      • It sets out their mission from the first sentence.
      • It’s not always a wise idea to sell on your About Us page; however, this site succeeds by soft-selling using videos, great imagery, and natural internal linking.
      • It features a section that boldly states the benefits of their products and how they can help you. In other words, the copy is user-centric.

      4. Band

      Band’s About Us page.

      What makes this a good About Us page?

      • As a creative studio, this About Us page demonstrates that knowing your user is crucial. The page kicks off with some fantastic imagery that reinforces their business mission.
      • The copy is minimal but covers what’s needed: who they are, why they exist, and why you should work with them.

      5. Anton & Irene 

      Anton & Irene About Us page.

      What makes this a good About Us page?

      • This is one of the best one-page websites we found. Anton and Irene have effectively turned their entire site into an About Us page. It’s edgy and daring and, well, pretty unforgettable.
      • The photography for the team (just the two of them) is incredibly creative. When you hover over their figures, snippets of what’s beneath the veneers are revealed. This one definitely isn’t following the crowd. Exactly what a design brand needs.
      • It tells you who they are and what they do using one sentence and a few bullet points. In other words, it’s minimalist and to the point, while letting the user know exactly how Anton and Irene can help them.
      • It features where they’ve appeared and what they’ve achieved, and it breaks it down into fun sections using hard facts (with a side of cheeky humor).
      • Their contact information is some of the most detailed on this list, but it doesn’t feel tedious or over-the-top. It has that human touch. Largely because they’ve injected their personality into the entire page.
      • They top it off by featuring testimonials and highlighting the awards they’ve won — and they manage this without sounding like they’re giving you a sales pitch.

      6. LessFilms

      The LessFilms About Us page.

      What makes this a good About Us page?

      • They understand their target audience. As a video production company, they (understandably) use video to tell their brand story, and they do it in less than a minute.
      • Everything else is kept to a minimum — they inject a little humor using bullet points that articulate who they are in less than 20 words. To top it off, they have a team member section that makes you feel like you know them personally. The page makes it almost impossible not to want to work with them.

      7. Mailchimp

       The Mailchimp About Us page.

      What makes this a good About Us page?

      • Despite being a big company, Mailchimp successfully manages to circumvent any corporate tropes. Instead, their About Us page makes you feel like you’re going to be working with a small team.
      • Each section is only a couple of paragraphs long. Despite having a ton to talk about, Mailchimp understands that the reader only needs top-level ideas (though you can go off and learn more, thanks to dedicated pages for the company’s culture and history).
      • At no point does the page feel like a sales pitch. It simply pulls you into what Mailchimp stands for and who they are as a company.

      8. 500px

      The 500px About Us page.

      What makes this a good About Us page?

      • As an online network for photographers, you would expect great visuals on their About page, and it doesn’t disappoint — especially if you happen to be a dog person!
      • The page goes on to explain who they are and their commitment to their network. Plus, it’s completely free of fluff.
      • It sets out the benefits of joining the network, and it does it clearly and concisely.

      9. GIPHY

      The GIPHY About Us page.

      What makes this a good About Us page?

      • If you’ve ever used a Graphics Interchange Format file (aka a GIF), then you’re probably aware of GIPHY. GIFs are fun. So GIPHY should be too. And they certainly haven’t let us down. They’ve seemingly taken their ethos, worked from the ground up, and created an About Us page that’s quirky, engaging, and completely on point when it comes to reflecting the brand and its identity.
      • And it’s pretty much done entirely using — you guessed it — GIFs.

      10. Twitter

      Twitter’s About Us page.

      What makes this a good About Us page?

      • Twitter’s About page hits the nail on the head when it comes to copy with brevity. It lays out who they are and what they stand for without going into too much detail. You know precisely what you’re going to get from the social network just by looking at their About Us page.
      • It does an excellent job of moving visitors down the funnel and getting them to sign up and start using the site. They do this in part by pulling trending content into the page. This gives readers a CTA to try the platform.

      11. Moz

      The Moz About Us page.

      What makes this a good About Us page?

      • Moz is known for its transparency, and this shines through in their About Us page. It’s honest, to the point, and tells you their entire story — but without dragging on or going into unnecessary detail.
      • The page also acknowledges their faults and when and why that had to pivot their products to survive in their niche. This is pretty unique and impressive. Not all companies are so honest.

      12. Cupcakes and Cashmere

      The Cupcakes and Cashmere About Us page.

      What makes this a good About Us page?

      • While Emily’s adopted a more traditional approach, this About Us page clearly conveys who Cupcakes and Cashmere are and what they do.
      • They do this using a set of strong visuals that show there are real people behind the brand with a legitimate mission.
      • The site also includes a comprehensive FAQ section where pretty much every question a reader could have is answered — right down to how their affiliate links work.

      13. Eight Hour Day

      The Eight Hour Day About Us page.

      What makes this a good About Us page?

      • This is another creative studio that successfully reflects the quality of their work with a simple About Us page that doesn’t beat around the bush.
      • They tell you who they are, what they do and why they do it, and who they’ve worked with.
      • And they do it all on one page, using clear, concise, and engaging copy.

      14. National Geographic 

      The National Geographic About Us page.

      What makes this a good About Us page?

      • Creating a more corporate About Us page that doesn’t feel stuffy and stagnant isn’t easy, but National Geographic manages to pull it off. The page begins with an inspiring video that’s right on-brand.
      • The page then discusses their mission, alongside information about their leadership team. It also features a job board.
      • Finally, they point you towards some of their most recent content — essentially a fairly subtle CTA.

      15. Cultivated Wit

      The Cultivated Wit About Us page.

      What makes this a good About Us page?

      • As a comedy company, you’d expect their About Us page to be on the playful side. Cultivated Wit hasn’t let their visitors down. They’ve delivered engaging copy that articulates their mission statement in just a few hundred words.
      • Cultivated Wit also uses well-chosen team imagery that makes it crystal clear who they are and how they work.

      16. Lonely Planet

      The Lonely Planet About Us page.

      What makes this a good About Us page?

      • If you’re reading the About Us page on Lonely Planet, you probably already know what they do — and Lonely Planet gets this. So, instead of preaching to the choir, the focus is on how their site can help the user.
      • This page demonstrates the importance of design when it comes to an About Us page using stunning visuals and incredible design. Every part oozes class.

      17. GummiSig

      The GummiSig About Us page.

      What makes this a good About Us page?

      • Gummisig is a freelance web designer, so we’d hope they’d know how to put a good About page together. Thankfully, this one doesn’t disappoint. From the start, you know you’re on a quality page when you see the text, “Who is this man? Dude, myth or mega designer.”
      • Gummisig also shows how important it is to inject your personality into your About page. The copy reflects this perfectly, so readers can get a real feel for who they’ll be working with.

      Ready to Create a Stellar About Us Page?

      Whether you need help writing a mission statement, creating a marketing strategy, or boosting your conversion rate, we can help! Subscribe to our monthly digest so you never miss an article.

      So, What’s Your Value Proposition?

      As you might have noticed, there’s no one set way to design an effective About Us page. Pages can be casual or corporate. Silly or serious. Image-led or copy-led. Or both.

      Throughout all these pages, the running theme is that they engage, educate, and entice readers to become customers. They’re also an accurate reflection of the brands, and leave users feeling that little bit closer to the company — as well as the people behind it.

      Create an About Us page that ticks these boxes, and you may well find you’re converting more customers (and better quality customers) with minimal extra effort.

      Good luck, and more importantly, have fun!





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      19 Great Resources for Diverse Stock Photos


      The imagery you choose to share — on your website, social media accounts, and marketing materials — says a lot about your business.

      After all, a picture is worth a thousand words.

      Returning and potential customers, as well as employees and anyone else who crosses paths with your business, will look at the choices you make in your images. Are they reflected in those photographs? Do your visuals showcase true diversity and representation?

      “Inclusive imagery matters because our world is a beautiful and diverse place, and we need to embrace and celebrate that in terms of the visual content we put out into the world,” says Claudia Marks, Senior Art Director, iStock by Getty Images.

      “For brands, it’s an important consideration to make and, ideally, one that you make consistently with every visual choice,” Marks adds. “It’s safe to assume that most small businesses want to expand their reach, which means attracting as many customers as possible. It also means intentionally choosing imagery which is inclusive and, therefore, speaks to people broadly and welcomes them to interact with you and your business.”

      In this article, we’ll make the business case for diversity, share some tips for adding inclusive imagery to your site, and explain the growing demand for culturally diverse stock photos. Most importantly, we’ll share 19 great stock photo agencies and websites you can turn to when you want diverse, inclusive stock imagery for your business — no tired stereotypes here!

      We’ve got a lot to cover. Let’s dive in!

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      The Business Case for Diversity

      There are plenty of reasons small business owners should opt for inclusive stock photos. Most importantly, it’s simply the right thing to do.

      But from a business perspective, it can also help a website owners’ bottom line. “The more you demonstrate that you welcome everyone or that your product is for everyone, the more people will be open to seeing what you have on offer and potentially becoming a customer of yours,” Marks says. “That’s a win-win for any business owner.”

      However, using inclusive stock art isn’t as easy as finding one person of color in an image and patting yourself on the back. There are certain guidelines to keep in mind to ensure you’re portraying true diversity.

      “Think about the concepts behind your business and what you are selling,” Marks says. “Make intentional choices in your imagery to ensure you show the kinds of customers you want to appeal to — all of them. Ask yourself if you unconsciously chose images that reflect your personal bias and, if so, challenge that. Know your audience . . . learn what they respond to and what resonates with them best.”

      How to Get Started With Diverse Imagery

      Remember to include everyone in your images. Marks suggests asking yourself a few key questions:

      • What is the widest your customer base can be?
      • How can you appeal to your core demographics, while still conveying the message behind your product or service?
      • What can you show your potential customers — as opposed to just telling them — so that it resonates more clearly and in a more meaningful way?

      To ensure that site owners give the appropriate credit when using images, familiarize yourself with Creative Commons and fair use rules. Take some time to read up on copyright restrictions; the best and simplest explanation can be found at creativecommonsusa.org.

      To quickly boil it down, examples of fair use in United States copyright law include using images for commentary, search engines, criticism, parody, news reporting, research, and nonprofit educational purposes. Before you post a photo, do your due diligence to make sure it’s okay to do so (especially if it could qualify as commercial use).

      The Increasing Demand for Diverse Photos

      In recent years, many new stock art agencies with diverse representation have cropped up to meet the demands of conscious business owners and media outlets. In addition, existing agencies, including Getty, have expanded to embrace more diversity.

      “Since launching LeanIn, we’ve expanded the ways we authentically — and inclusively — show the world and its beautiful humans,” Marks says. “We recently created the Nosotros Collection, which sought to expand our offering of Latinx content to more honestly depict Latinx people of all origins across the U.S. and North America and, ideally, banish false cultural stereotypes which pervade our media. We’ve also launched the Disability Collection in partnership with Verizon Media to more authentically show people of all abilities navigating everyday life, and the Disrupt Aging Collection in partnership with AARP to re-picture the 50+ community.”

      Plus, to support small businesses during the COVID-19 pandemic, Getty also made select content free to download.

      19 Great Resources for Diverse Stock Photos

      1. #WOCinTech Chat

      The WOCinTech Chat page on Flickr.

      The tech industry is notorious for being overwhelmingly male and white. #WoCinTech Chat is trying to change that stereotype by sharing photos of women of color in various technology fields. Even better, every single picture is free to use, thanks to the Creative Commons license. There’s just one caveat: Every photo has to be credited with either a link to the collection and/or the hashtag #WoCinTech Chat. When you think about it, it’s a double win, since it drives more visitors — and hopefully followers — to their site. The collection is curated by Flickr.

      2. UKBlackTech

      Group of Black co-workers having a meeting.
      Source: ukblacktech.com

      Most young people of color don’t see themselves represented in the fields of technology. When UKBlackTech — a British organization whose mission is to boost the growth of Black and ethnic minorities in the tech sector — learned about this, they organized a photoshoot to create the images that were missing. In addition to including people of color, they also aimed to include a distinctly British aesthetic. Under Creative Commons licensing, the collection can be used for free as long as UKBlackTech or www.ukblacktech.com is credited.

      3. Nappy

      Young man recording himself on a video camera.
      Source: nappy.co

      Diverse stock art shouldn’t just capture people in staged activities. Nappy offers “beautiful, high-res photos of Black and Brown people” in everyday life, ranging from exercising to eating, working, hanging out — you name it. And because Nappy wants to increase representation in the media, the images are free to use. They recommend giving them credit, but it isn’t mandatory. Nappy was created by Shade, a talent agency that specializes in diversity.

      4. CreateHer Stock

      The createherstock.com home page.

      CreateHER Stock isn’t a one-way business. Founder Neosha Gardner is creating a community by encouraging people to connect with her team on collaborations, including adding their own stock photos to the collection, and sending out a monthly email newsletter to keep everyone apprised of updates and giveaways. The stock photo site offers more than 3,500 photos of women of color spanning an array of categories, from workplace to lifestyle. Gardner launched the site when she couldn’t find photos of women of color for a blog post in 2014. They offer both royalty-free and paid options.

      5. TONL

      The tonl.co home page.

      On their website, TONL says, “A diverse mix of voices leads to better discussions for everyone.” The agency is living up to those words by focusing on images that show a glimpse into the lives of all types of people. They bring deeper context to their images by sharing text with each to provide a wider story. To make finding just the right images easier, the site’s offerings are organized into narratives such as taste, travel, tradition, technology, and trend. Within those categories, you’ll find an array of everything from religious images to family photos. They can be purchased à la carte or with a subscription.

      6. Picnoi

      The picnoi.com home page.

      When you can’t find stock image essentials that show a range of skin tones and races, there’s Picnoi to fill the gap. The co-op knows that most free stock images have very few options when it comes to showing people of color, so they created a space for bloggers, website owners, designers, publishers, advertisers, and anyone else to have free access to diverse images right at their fingertips. Picnoi doesn’t require attribution, but they appreciate it, so do them a solid and link to Picnoi to spread the word.

      7. The Gender Spectrum Collection: Stock Photos Beyond the Binary

      The genderphotos.vice.com home page.

      When talking about inclusive imagery, gender identity is often left out of the conversation. Luckily, The Gender Spectrum Collection fills that void with photos of transgender and non-binary folks. Powered by Vice media, the images are free to use. Organized by category — including lifestyle, relationships, and work, to name a few — Vice encourages clients to use the images mindfully to help bring awareness to gender bias and stereotypes, elevating the trans community along the way. The photos run the gamut of the LGBTQ spectrum, featuring people in all facets of life.

      8. DragonImages

      Example of a stock image from dragonimages.asia

      To ensure Asian people are represented correctly in imagery, Pressfoto Group, a stock photography house, launched DragonImages under their umbrella in 2012. Based in Asia, they ensure their photos accurately represent culture, customs, and ethnicities from across the continent. They shoot on location using Asian models, encompassing a wide array of categories and themes. In addition to being available at Pressfoto, many of their images can be found at popular stock photo agencies such as iStock, Shutterstock, and Fotolia. DragonImages purposely prices their photos very low —  often for less than a dollar — to make them widely accessible. More than 50,0000 of their photographs have been used all over the world. 

      9. Mocha Stock

      The mochastock.com home page.

      Sequoia Houston was constantly on the lookout for professional, diverse visuals she could use for campaigns at her marketing job, but they were next to impossible to find. She took matters into her own hands and launched Mocha Stock. From diverse stock images to illustrations to videos, Mocha Stock offers it all, showcasing people of color with a real vibe. A few of their themed galleries include celebrating women, business, and family. The royalty-free images are priced affordably to suit all budgets.

      10. Diversity Photos

      The diversityphotos.com/ home page.

      “Relevant. Authentic. Inclusive.” That’s how Diversity Photos describes their collection, and it’s spot on. They cover every topic you can think of and make it look believable, from business to health, spirituality, family, disabilities, and culture — all neatly organized into categories. With super high-quality and professional photos, they offer subscriptions or à la carte purchases at attainable prices.

      11. The Lean In Collection from LeanIn.org/Getty

      The Lean In collection home page.

      A team effort between Getty Images and LeanIn.org, the women’s empowerment nonprofit launched by Sheryl Sandberg, this photo library features more than 6,000 images of female leadership, both in work and life. Aiming to dispel gender stereotypes and imagery that depicts patriarchy, The “Lean In Collection” shows women and girls as equals and empowered. “The goal is to shift perceptions, overturn clichés, and incorporate authentic images of women and men into media and advertising,” Marks says.

      12. The 67 Percent Collection from Refinery29/Getty

      Example stock image from The 67 Percent Collection.

      This is a collection of imagery created by the team at Refinery29 to dive deeper into how millennial and Gen Z women view themselves and the world — unapologetically themselves and embracing every aspect of who they are,” Marks says. It’s all about raw images of women from various walks of life and backgrounds.

      13. MuslimGirl.com Collection from Getty

      Example stock image from the MuslimGirl.com collection

      “We partnered with their founder, Amani al-Khatahtbeh, to purposefully change how young, modern Muslim women and girls are depicted in the media and advertising,” Marks says. “Whether they choose to wear a hijab or not, they are more than they have been depicted in pop culture.  They have the same aspirations and emotions and passions and intelligence as all modern girls and women and should be depicted as such to normalize their existence in our world and specifically the West.”

      14. Shestock from Blend Images

      Images of women by women doesn’t sound revolutionary, but it was when Shestock was launched in 2012, making it the very first woman-centric stock image collection. In addition to supporting female photographers, it aims to eliminate gender bias and show women in more authentic and empowering situations. For example, Shestock shares photos of women in STEM fields to encourage young girls. The collection is available for purchase through Blend Images.

      15. LGBT Photos by Pexels

      The LGBTQ spectrum truly is as broad as a rainbow, and Pexels captures this sentiment in their curated section of LGBTQ photos. From portraits to lifestyle shots and everything in between, Pexels covers the bases with an ethnically diverse group of people in an authentic way. Even better, all of the photos and videos are free. Attribution isn’t necessary, but it is appreciated by both Pexels and the photographers.

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      16. TetraImages.com

      The latest collection from Tetra is Blend images, which is all about photography and footage of multicultural and diverse people shot by artists from across the globe. They cover any category you can think of — small business to city life, beauty, nature, food, holidays, seasons, health living, education, Americana, and pharmaceuticals, to name a few. The conceptual images are fresh, modern, and realistic, and all are available for editorial and commercial licensing.

      17. The LGBT section at Twenty20

      Example stock image from the Twenty20.com collection

      Twenty20 fills their LGBTQ section with people of color, a range of identities, and striking images that deliver a deeper message. To make it easier to find exactly what you’re looking for, their LGBTQ section is organized into several categories, such as Pride, couples, and happy people. They offer subscriptions from $16.50 per month.

      18. PhotoAbility

      The photoability.net home page.

      It doesn’t get more authentic than PhotoAbility and their models. Every single person portrayed in the images has a disability and a portion of each sale goes directly to them. The photos feature adults and children with disabilities in various settings, including travel, sports, business, and lifestyle, aiming to increase positive imagery of people who use wheelchairs, canes, walkers, guide dogs, and other mobility devices. They offer a range of prices to fit every budget, with a deep discount for advocacy groups.

      19. Canva’s Natural Woman Collection

      Tired of the male gaze? Canva is too, which is where their Natural Woman Collection comes in. Authentic and true to life, it captures women in their natural state, whether that’s in nature, striking a yoga pose, taking selfies with friends, or with their families. Canva offers both free and premium shots to make the most of your budget.



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