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      The Flagship Series: INAP Atlanta Data Center Market Overview


      Atlanta is the Southeast’s leading economic hub. It may be the ninth largest metro-area in the U.S., but it ranks in the top five markets for bandwidth access, in the top three for headquarters of Fortune 500 companies and is home to the world’s busiest airport[i]. It should be no surprise that Atlanta is also popular and growing destination for data centers.

      There’s plenty about Atlanta that is attractive to businesses looking for data center space. Atlanta is favorable for its low power costs, low risk for natural disasters and pro-business climate. The major industries in Atlanta include technology, mobility and IoT, bioscience, supply chain and manufacturing.

      Low power and high connectivity are strong factors driving data center growth in this area. On average, the cost of power is under five cents per kilowatt-hour, a cost even more favorable than the 5.2 cents per kWh in Northern Virginia—the U.S.’s No. 1 data center market. Atlanta is on an Integrated Transmission System (ITS) for power, meaning all providers have access to the same grid, ensuring that transmission is efficient and reliable, according to Georgia Transmission Corp.

      Noted in the Newmark Knight Frank, 2Q18—Atlanta Data Center Market Trends report, the City of Atlanta is invested in becoming a sustainable smart city. Plans include a Smart City Command Center at Georgia Tech’s High Performance Computing Center and a partnership with Google Fiber.

      Economic incentives also aid Atlanta’s data center market growth. According to Bisnoow, legislators in Georgia passed House Bill 696, giving “data center operators a sales and use tax break on the expensive equipment installed in their facilities.” This incentive extends to 2028 and providers have taken notice. 451 Research noted that if all the providers who have declared plans to build follow through, Atlanta will overtake Dallas for the No. 3 spot for data center growth.

      Considering Atlanta for a colocation, network or cloud solution? There are several reasons why we’re confident you’ll call INAP your future partner in this growing market.

      The INAP Atlanta Data Center Difference

      With a choice of providers in this thriving metro, why choose INAP?

      Our Atlanta Data Centers—one located downtown and the other on the perimeter of the city—offer a reliable, high-performing backbone connection to Washington, D.C. and Dallas through our private fiber. INAP customers in these flagship data centers avoid single points of failure with our high-capacity metro network rings. Metro Connect provides multiple points of egress for traffic and is Performance IP® enabled. The metro rings are built on dark fiber and use state-of-the-art networking gear from Ciena.

      Atlanta Data Centers ACS Building
      Our downtown Atlanta flagship data center.

      These flagship data centers offer cages, cabinets and private suites, all housed under facilities designed with Tier 3 compliant attributes. For customers looking to manage largescale deployments, Atlanta is a great fit—our private colocation suites give the flexibility they need. And for customers looking to reduce their footprint, our high-density data centers allow them to fit more gear into a smaller space.

      To find a best-fit configuration within the data center, customers can work with INAP’s expert support technicians to adopt the optimal architecture specific to the needs of their applications. Engineers are onsite in the Atlanta data centers and are dedicated to keeping your infrastructure online, secure and always operating at peak efficiency.

      CHAT NOW

      INAP’s extensive product portfolio supports businesses and allows customers to customize their infrastructure environments.

      At a glance, our Atlanta Data Centers feature:

      • Power: 8 MW of power capacity, 20+ kW per cabinet
      • Space: Over 200,000 square feet of leased space with 45,000 square feet of raised floor
      • Facilities: Tier 3 compliant attributes, located outside of flood plain and seismic zones
      • Energy Efficient Cooling: 4,205 tons of cooling capacity, N+1 with concurrent maintainability
      • Security: 24/7/365 onsite staff, video surveillance, key card and biometric authentication
      • Network: INAP Performance IP® mix, carrier-neutral connectivity, geographic redundancy
      • Compliance: PCI DSS, HIPAA, SOC 2 Type II, Green Globes and ENERGY STAR

      Download the Atlanta Data Center spec sheet here [PDF].

      INAP’s Content Delivery Network Performs with 18 Edge Locations

      Atlanta is one of INAPs’ 18 high-capacity CDN edge locations. Our Content Delivery Network substantially improves end users’ online experience for our customers, regardless of their distance from the content’s origin server. We also have 100 global POPs to support this network.

      Content is delivered along the lowest-latency path—from the origin sever, to the edge, to the user—using INAP’s proven and patented route-optimization technology. We also use GeoDNS technology, which identifies user longitude-latitude and directs requests to the nearest INAP CDN cache, for seamless delivery.

      INAP’s CDN also gives customers control of all aspects of content caching at their CDN edges—automated purges, cache warming, cache bypass, connection limits, request disabling, URL token stripping and much more.

      Learn more about the INAP’s CDN here.

      [i] Newmark Knight Frank, 2Q18 – Atlanta Data Center Market Trends

       

      Laura Vietmeyer


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      How One INAP Customer Is Disrupting Desktop as Service Solutions for the SMB Market


      Remote work demands efficient and always-on desktop as a service (DaaS) solutions that allow employees to work and collaborate at any time, from anywhere, on any device.

      Because an increasing number of businesses are going completely or mostly remote and many others have a mix of full-time remote and in-office workers, providing a seamless and secure experience for employees across the board is no easy feat for IT teams.

      DaaS solutions come from a third-party provider, companies do not have control of the backend infrastructure and must rely on the provider—ideally one with a robust SLA—for reliable and scalable service. Furthermore, traditional DaaS solutions take weeks to set up, with hours of planning and configuring before the client can put it to use.

      To both meet growing demand and address the shortcomings of current remote desktop products, Denis Zhirovetskiy, president and founder of Adeptcore, a managed IT service provider (MSP) and INAP customer, created his own remote DaaS solution packaged for MSPs. In its first year, the product took off, boasting strong adoption and organic growth.

      We sat down with Zhirovetskiy to learn more about Adeptcore, the Adeptcloud service and how the partnership with INAP has helped the company grow and scale from the very beginning.

      Addressing SMB Remote Worker Needs

      Adeptcore was founded with the purpose of helping a small- or medium-sized business (SMB) use their current technology and make it better, setting themselves apart from companies that sell pre-packaged, per-user or per-device plans.

      “We heavily focus on onboarding clients. We can spend three months onboarding one client,” Zhirovetskiy said. “We invest that time because we want to know what each of our clients does for a living and how they’re generating revenue. From there, we tailor the technology to support that mission.”

      In line with this purpose, Adeptcore launched Adeptcloud in June of 2018, after a peer in the MSP community requested to use Zhirovetskiy’s proprietary DaaS solution for a client. The MSP was surprised that Adeptcore was not using industry leaders in the market for DaaS solutions and wanted to see why they created their own. Zhirovetskiy explained that his key selling point was that his solution ran on Nimble SAN with SSD cache, ensuring greater performance and reliability. Other providers typically used spinning disks.

      Zhirovetskiy realized the product would work for MSPs at large. To scale the product, he worked with Ray Orsini, owner of OITVOIP and one of the first Adeptcloud partners. This collaboration ensured that Adeptcloud worked with VoIP softphone technology. As he worked with Orsini, Zhirovetskiy discovered that he was also an INAP customer, and noted that this helped him certify that their products would work together.

      “I started talking with other managed IT providers on an internet forum, and when they saw our solution, they immediately wanted to do something similar for their clients,” he said. “That’s honestly all the marketing I’ve ever done for it.”

      From there, the product took off. During the first 12 months of business, from June 2018 to June 2019, Adeptcloud grew to have 65 partners across the U.S. and three internationally. Adeptcloud has users log on daily from Peru and New Zealand, and has clients working from India, Dubai and China.

      Why Adeptcloud Stands Out

      What exactly helped Adeptcloud take off so quickly? What sets it apart from other DaaS products?

      Saving Time

      First, Adeptcloud saves MSPs time. “We offer a ready-to-go solution in a box. All they have to do is fill out a form and within three days their customers are able to login and begin working. They don’t have to worry about it,” Zhirovetskiy said.

      The Adeptcloud solution has been shown to reduce MSP ticket volumes by as much as 40 percent once the solution is deployed and user training is complete. Zhirovetskiy notes that his team generally goes two to three months without tickets from clients after the first month of implementation.

      Ensuring Unified Threat Management

      Proactive mitigation of ever-evolving security threats is another benefit that sets Adeptcloud apart. They’ve partnered with a number of top security technology companies to develop an environment where customers can store their sensitive client data without a worry of it being lost or encrypted due to a ransomware attack.

      Zhirovetskiy also just added top-of-the-line firewalls and threat management services to his INAP solution, noting that Adeptcore will be the only provider he knows of to offer fully unified threat management functionality to clients.

      “We work with holistic, two-factor authentication security solutions and deploy those solutions for our partners. They don’t have to do any of it. They just tell us what they want and we build it out and release it to them,” Zhirovetskiy said.

      Focusing on End User and Partner Experience

      Ultimately, it is Adeptcore’s focus on the end user that makes Adeptcloud work as a successful cloud solution.

      “Most companies that get into the business offering a cloud service are focusing strictly on the tech itself,” Zhirovetskiy said. “They don’t focus on the end-user support, they don’t focus on the client experience and they don’t focus on supporting their partners. They focus on selling cloud.”

      Partners can get the support they need with Adeptcloud. “When a MSP partner calls our support desk, they talk to someone who is on the same technical level. This is huge for IT companies—they spend less time dealing with the bureaucracy created by huge organizations.”

      Scaling Adeptcloud with INAP

      Zhirovetskiy has been working with INAP since the founding of Adeptcore, when the company started with one client and one server. Adeptcore wanted a data center company located in Chicago, and chose INAP for its security and service reliability.

      “It’s hard to find a global company like INAP that feels like a local company,” he said. “I have a dedicated team and somebody to call who will take care of my needs. That’s the biggest reason I would recommend anybody work with INAP.”

      Throughout the relationship with INAP, Zhirovetskiy has worked with his account manager, Steven Anderson, and INAP engineers to scale the Adeptcloud solution. He says that he talks to Anderson on a weekly basis to discuss the future of his solution: “As our platform has evolved, we always know we have experts available to assist us with our growth.”

      Adeptcore uses INAP engineers for full-spectrum infrastructure solutions, from developing backup services using Veeam to designing Adeptcore’s networking infrastructure. The relationship continues to evolve as Adeptcore grows its cloud footprint and expands to other INAP data centers beyond Chicago.

      “INAP support has been instrumental in helping us achieve our goals. From managing downtime to planning our next big thing,” Zhirovetskiy said. “We rely on INAP to provide us infrastructure expertise, while we provide expertise to our clients on what we’re good at—delivering them their desktops every single day.”

      Explore INAP’s Data Centers.

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      Laura Vietmeyer


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