Making the decision to jump into e-commerce can be intimidating. There are a lot of factors to consider, including how you’re going to create an online store and ship your products. You also have to take into account the cost of each of those tasks and find a way to manage your budget.
If you’re interested in selling products such as t-shirts and other fun ‘swag,’ using Printful and WooCommerce on a WordPress site can save you a lot of headaches. By granting you flexibility and providing a cost-effective method for printing on-demand, the combination of these two platforms makes selling your products simple.
In this article, we’ll explore some of the reasons you might consider selling t-shirts and promotional merchandise online and discuss the benefits of doing so with Printful and WooCommerce. Then we’ll show you how to get started with these platforms. Let’s dive right in!
Why Selling Swag Could Be a Smart Marketing Move for Your Brand
Finding ways to promote your brand is an ongoing process. The more diverse and creative you can get with your marketing, the more likely you are to achieve success and increase your customer base. With that being said, you don’t want to spend your limited budget on promotional campaigns that don’t work.
Selling swag has proven benefits and enables you to get a little more creative with your marketing. These types of products can increase your brand recognition since the people wearing or using them will be promoting your brand at almost no cost to you. What’s more, it’s generally a very cost-effective strategy.
You can turn almost anything you can put your brand on into swag. T-shirts are a common option, as are tank tops, hoodies, and hats. Any products your customers can wear are perfect for promoting your brand. These products are very likely to be seen by other people, and your customers will endorse your brand by simply wearing them.
There are, however, plenty of other options for swag. Tote bags, backpacks, and phone cases all provide opportunities for brand exposure. Customers aren’t as likely to carry around coffee mugs, posters, towels, or throw pillows, but they might leave these items out in their homes or offices where visitors will see them.
They might even give those products as gifts, which also spreads the word about your brand. The more products that are out in the world with your brand’s name and/or imagery on them, the better. All you have to do is find a way to get your swag into the hands of your target audience.
Choosing the Right Tools to Sell Your Swag Online
Deciding how you will create, store, sell, and ship your products is a serious undertaking. Swag is usually very cost-effective, but choosing the wrong business to partner with could end up costing you more than you’d like. Plus, if you have to go to different companies to find all the services you need, it’s bound to be hard on your budget. Printful solves these problems for you.
You can add your branding to a variety of products offered by this platform, and its print-on-demand services mean you don’t have to pay for storage if you don’t want to. Printful even handles shipping and delivers your products in a white-labeled box so it looks as though they’re coming right from you.
Printful integrates well with a variety of e-commerce platforms, including WooCommerce. WooCommerce is an excellent e-commerce plugin for WordPress users who want to run their own online stores. It’s customizable and flexible so you can use it to suit your specific needs. You have complete control over your content and products, and you won’t have to pay any fees to use it.
Related: WooCommerce vs. Shopify: An In-Depth Guide
How to Use Printful to Sell T-Shirts and Swag with WooCommerce (In 4 Steps)
Printful and WooCommerce make it simple for you to get started selling your products online. If you have your branding ready to go, you can set up an e-commerce site for t-shirts and swag in just four steps.
Step 1: Set Up WordPress and WooCommerce
If you don’t already have a WordPress site, this first step will be the most time-consuming. You’ll first need to create a new website, which includes acquiring and registering a domain name and finding a hosting provider and plan. Our DreamHost Shared Unlimited and WooCommerce Hosting plans are solid options for this kind of site.
Once you have a registered domain name and a hosting account, you can install WordPress. Since WordPress is a flexible platform, there are lots of customization options, themes, and plugins you may want to look into to add functionality and style to your site. For now, however, we’ll just focus on the tools you’ll need to set up shop.
The quickest way to add WooCommerce to your WordPress site is by navigating to Plugins in the sidebar of your WordPress admin dashboard. You can select Add New from the menu, and then search for “WooCommerce.”
Once you’ve found it, click on the Install button. When the installation is finished, select Activate. With that, you’ve added WooCommerce to your WordPress site.
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Step 2: Configure WooCommerce’s Settings
After you’ve activated WooCommerce, you’ll need to configure its settings. The information you input here will be important for receiving payments, displaying your products, and enabling customer behaviors such as account creation and the checkout process.
In particular, you’ll want to make sure the following settings are attended to:
- In the General tab, add your location information, enable tax rates and calculations, and select your currency.
- In the Products tab, determine which page will display your items, set measurements, and enable or disable customer reviews.
- In the Payments tab, specify your payment method(s).
- In the Emails tab, set up email notifications from WooCommerce to your customers.
It’s important to note that, since Printful handles shipping, you don’t need to worry about configuring those settings in WooCommerce.
You should also know that in order to integrate Printful and WooCommerce, you must have the legacy REST API enabled. You can find this option in the Advanced tab, by selecting Legacy API.
Check the box to enable the feature, and save your changes. Then, you’re ready to move on to the next phase.
Related: How to Customize WooCommerce With a Child Theme (In 3 Steps)
Step 3: Integrate WooCommerce and Printful
With WooCommerce ready to go, you can now integrate it with Printful. Head back to the plugins page and search for “Printful.” Then install and activate the official plugin.
Next, select the new Printful option from the WordPress admin dashboard sidebar. Click on the Connect button.
You’ll be asked to approve Printful’s connection to WooCommerce. After you select Approve, you’ll be redirected so that you can log in to or create a Printful account.
Once you’ve done that, click the button to confirm your connection. This will sync your Printful account up with your WooCommerce store.
Step 4: Create and Price Your Products
Now that your Printful account is integrated with your website, you can start filling your store with swag. To do that, select from Printful’s products via WordPress or your Printful account. Then, upload a design for your t-shirt or swag, and position it however you’d like.
You can also add information regarding what sizes and colors your product will be sold in, and what areas it will be shipped to.
Printful also enables you to create mockups, which are the product images that will be displayed to your customers.
Choose the image you prefer, and then move on to the product description. Here you can add your product’s title, details about the item, and a sizing chart if relevant.
Once you’ve finished setting up the product and deciding how it will be displayed, it’s time to talk about money. You don’t have to do any math to figure out how much it will cost to create your products and how much you’ll have to charge to make a profit. Printful takes care of all that for you with its profit calculator.
Finally, make sure your product visibility settings are not set to Hidden, so your product will appear in your shop, in search results, or both. Then select Submit to Store.
If you have more swag to create, you can add more products by following the same process for each. Then you’re ready to start selling, and Printful is set up to deliver the products to your customers!
Selling t-shirts and other swag on your website is a smart way to promote your brand. Fortunately, the combination of Printful and WooCommerce is a flexible, cost-effective method way to display your customized products and ship them to customers.
Do you have any questions about using Printful and WooCommerce together effectively? Connect with us on Twitter or Facebook and let us know!