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      How to Create a Company Page on LinkedIn to Promote Your Small Business


      With the rise of social media marketing and the prevalence of social networks in our day-to-day lives, having a presence on a variety of platforms is a must for your company. That means creating and managing multiple accounts, which can be time-consuming.

      Fortunately, building and maintaining a company page on LinkedIn only takes a little extra time and effort. By adding an air of professionalism to your online presence and showing off your products or services, a well-rounded LinkedIn page can help polish and promote your company’s identity.

      This article will explain the many benefits of creating a company page on LinkedIn. Then we’ll show you how to launch one, pointing out the important requirements you’ll need to meet along the way. Let’s dive on in!

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      The Benefits of Having an Outstanding LinkedIn Company Page

      As a social media platform designed to help people build their professional networks, LinkedIn is a crucial resource for any business that’s hoping to grow and expand. It can help you get plugged into industry-related news and even share valuable content that promotes your company.

      When compared with individual employee profiles, a LinkedIn company page can be much more effective at showcasing your business as a whole. Of course, your employees’ profiles are still useful as well. They can act as indirect company ambassadors and help build your connections organically.

      On the other hand, a company page is a useful outlet for showing off your business’ latest news, along with your specialized products or services. LinkedIn will help deliver this content to other professionals in your industry to generate buzz and business.

      Another handy feature of the platform is that you can easily monitor the impact of your page. Notifications and visual analytics reports will keep you apprised of how often your company is mentioned on LinkedIn so that you can see the effects of your presence there.

      Plus, this will help you create effective promotional content for your page. You can keep track of trending content to see what’s working, and use custom Call to Action (CTA) buttons to send traffic towards your website. In other words, a LinkedIn company page offers a lot of potential advantages.

      How to Create an Award-Winning Company Page on LinkedIn (In 6 Steps)

      There are quite a few things to consider if you want to create a company page and successfully promote your business on LinkedIn. However, with a little careful planning, it can be worth the investment of time and energy. The steps below will help you effectively plan and build your page.

      Step 1: Ensure That You Meet LinkedIn’s Requirements for Creating a Company Page

      One potential roadblock when it comes to creating your LinkedIn company page is that there are a handful of requirements you must meet to access this feature. For instance, you’ll need to have a personal LinkedIn profile of your own. That account also has to:

      • Be at least seven days old
      • Have a profile strength of Intermediate or All Star
      • Show that you’re currently an employee at the company you wish to create a page for
      • List your company position on your profile
      • Have several first-degree connections (there’s no specific number you must reach, but the more you can include, the better)
      • Be associated with a company email address that has a unique company domain

      In short, if you’re not an active LinkedIn user already, it can be challenging to get a company page started. Fortunately, anyone who’s an employee at your business can create and manage your company page. As long as you have at least one active LinkedIn user, meeting these requirements shouldn’t be too hard.

      The one criteria that might get a little tricky is providing a company email address with a unique domain. Gmail, Yahoo, and other accounts won’t work for this purpose. You’ll need an address like johnsmith@mycompany.com.

      Fortunately, we offer an affordable solution.

      At DreamHost, we provide professional email plans for creating addresses with unique domains. They start at just $1.67 per month per mailbox. You don’t even have to register your domain or host your website with us — this service is available to anyone!

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      Step 2: Add Your Company’s Details to Launch Your New Page

      Once your profile (or an employee’s profile) meets all of LinkedIn’s requirements for creating a company page, you can do so by clicking on the Work icon in the toolbar. Then scroll down and select Create a Company Page.

      Creating a new Company Page on LinkedIn.

      On the next screen, choose the tile that best describes your business. After that, you’ll be able to fill in some basic details about your company. Start with your company’s name and then create your custom LinkedIn company page URL. Don’t forget to add your website’s address as well.

      Adding company details to a new LinkedIn company page.

      Next, you can select your company’s industry, size, and type. You have to choose from several drop-down menu options, so you may need to pick the available choice that’s most relevant, especially when it comes to your industry.

      After that, scroll down to upload your company’s logo and add your tagline. These elements are essential for promoting brand recognition through your profile.

      Adding a logo and tagline to a new LinkedIn company page.

      Keep an eye on the Page Preview section to get a peek at how your company page will look. When all your information is correct, check the box to agree to LinkedIn’s terms and then hit the Create page button.

      Step 3: Spruce Up Your Company’s Profile to Attract and Inform Visitors

      After you’ve officially created your company page, you can start adding additional information and brand elements. First and foremost, you’ll probably want to include a banner image. This is a large image that will be displayed at the top of your page, similar to a cover photo on Facebook.

      DreamHost’s LinkedIn company page banner image.

      You can use the small blue pencil icons to edit various features on your company page, including your banner image. You might use a team photo, a picture of your brick-and-mortar location, a popular product image, or a relevant decorative visual.

      Additionally, you’ll want to write a compelling summary of your company for the Overview in your About section. LinkedIn provides limited space here — just 2,000 characters, including spaces — so you’ll want to make every word count. Be sure to highlight what makes your company unique and better than the competition.

      Then head over to the Jobs section of your page. Here you can provide career-related information and job postings.

      Job postings on DreamHost’s LinkedIn company page.

      Since many LinkedIn users take advantage of the platform’s job hunting features, this can help to boost your page’s visibility. Just make sure to keep it updated so you don’t have people applying for positions that are no longer available.

      Step 4: Post Regular Updates to Generate Industry-Related Content

      Now that your page is up and includes all your company’s information and some key branding elements, it’s time to start filling it with content. There are a few ways to go about this. One of the easiest is to use LinkedIn to promote blog content you’ve already created for your business website.

      A blog post on the DreamHost LinkedIn company page.

      This doesn’t require you to generate any new long-form content, and it can drive visitors to your website via your blog. Simply include LinkedIn as a part of your blog promotion strategy, and you’ll have a regular source of content for your company page.

      However, you can also include recent business news, upcoming events, and other company-specific posts to keep your followers in the loop.

      An update on DreamHost’s LinkedIn company page.

      This can be a smart and simple way to demonstrate your authority in your industry, promote events, and even attract more followers. Just remember that, as with a blog, your LinkedIn company page will thrive when filled with relevant content that your followers want to see and read.

      Step 5: Promote Your LinkedIn Company Page to Gain Followers

      Your company page isn’t very useful if no one knows it exists. Especially when you’re first getting it off the ground, promotion will be vital to gathering followers. One of the easiest ways to get started is by adding your company’s location to your page’s About section.

      The Locations section of the DreamHost LinkedIn company page.

      This makes your company and job postings more discoverable on LinkedIn. Your page will be more likely to show up in searches as a result. Using relevant keywords in your page’s content can also help to increase your reach.

      Another key promotional tactic is engaging your employees on LinkedIn. Invite them to list your company page on their own profiles and claim it as their place of employment. This will help you tap into their already existing networks to make connections with others in your industry.

      Finally, it never hurts to promote your LinkedIn page on other social channels. This may mean including links to your company page in your Twitter bio or your Facebook About section. You could also include LinkedIn among your social sharing icons on your website and blog posts.

      Step 6: Showcase Individual Products or Services on Their Own Pages

      So far, we’ve covered all the basics for creating and maintaining a LinkedIn company page. However, you can take your profile to the next level and use it as a way to promote specific products or services, by creating showcase pages as well.

      These are pages dedicated to your company’s products or services. They appear on your company page in the right-hand sidebar, under Affiliated pages.

      The showcase pages on Automattic’s LinkedIn company page.

      You can write a description, share a link, and even post content on each of your showcase pages. If you offer a wide range of products or services, this is a way to provide targeted content for each of your audiences. In some cases, this technique may be more effective than offering generalized content on your company page itself.

      If you’d like to create more traditional, campaign-based content for LinkedIn, you might also consider using the platform’s advertising options. LinkedIn ads are highly targeted and can help you reach other professionals in your industry, generate leads, attract job applicants, and more.

      Linking Up

      You have a lot of options when it comes to promoting your business on social media. With its professional audience and unique opportunities for showing off your products and services, LinkedIn can prove well worth your time.

      This guide has demonstrated how to create a high-quality LinkedIn company page in just six steps:

      1. Ensure that you meet LinkedIn’s requirements for creating a company page.
      2. Add your company’s details to launch your new page.
      3. Spruce up your company’s profile to attract and inform visitors.
      4. Post regular updates to generate industry-related content.
      5. Promote your LinkedIn company page to gain followers.
      6. Showcase individual products or services on their own pages.

      Do you need a business website to go with your LinkedIn company page? At DreamHost, we offer affordable hosting services with robust features and resources to help you create the perfect website for your company. Check out our Shared Hosting plans today!



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      Run a Small Business? Here are 8 Ways to Manage Your Stress


      There are plenty of perks to owning your business — like being the boss, for one. You get to see your own plans and dreams come to life. And you can set the company track exactly as you see fit. But the downside to running a small business? All of the stress that comes with it. That’s why learning to manage stress is crucial for small biz owners.

      “Managing stress is important as a business owner because typically, we tend to be sole proprietors or have few employees,” says Amanda Pratt MSW, LCSW, CPLC, The Chronic Illness Therapist, Imagine Life Therapy. “This means that if we burn out, it can ultimately slow business progress or momentum and when we aren’t well, our businesses can’t be well. We also know that if we cope poorly with stress, we tend to have worse physical and mental health outcomes overall, so business owner or not, this is an area that I feel should be a top priority for all of us.”

      Reducing stress should always be at the top of your to-do list to keep you sane — and your company healthy, too. “That’s why it’s important not to feel guilty for stepping back or prioritizing some ‘me’ time,” says Poppy Greenwood, mental health advocate, serial entrepreneur and co-founder of female entrepreneur support platform Meyvnn.

      Luckily, there are plenty of small business stress management techniques that will help take away the tension and anxiety of your work. Give these tactics a try to manage your stress levels.

      8 Ways to Handle Small Biz Stress

      Stressed small business owner.

      1. Recognize What’s Going Well

      “This is one of the first things I will point out to clients — it’s just as important to recognize what’s going well (if not more so) as it is to recognize where things aren’t going so well,” Pratt says.

      “Strategies that work best for us tend to play off our strengths. It’s also good to take inventory of areas of coping where we tend to have more engaged or active responses to stress (versus disengaged responses) and can inform our future attempts at other areas of stress management. We all have habits that come more naturally to us that are healthy, and I believe these are the strategies we should tap into first to address when creating a stress management plan.”

      Plus, when you consider what’s going right with your business, that instantly puts you in a positive mindset, which makes it much easier to combat stress. “Taking stock of things that have gone well helps you put into perspective the change you are affecting and the growth that you have achieved,” Greenwood says. “Feeling that you’re making progress, no matter how small, is one of the best ways to relax. It helps you to recognize you’re on a journey, and that your work towards whatever goal you have is pushing you forwards.

      “It also just makes you feel more organized,” Greenwood says. “Being able to identify where things are working or are not makes you feel like you have control over what is happening, in what can feel like the chaos of running a business.”

      Focusing on the good things about your business also keeps your mind in the present. “When you’re stressed, your brain tells you that you have to stay vigilant,” says Drema Dial, Ph.D., psychologist and life coach. “Your brain goes into hyperdrive with all the things that could be going wrong, will go wrong, might have already gone wrong, and how will you fix it! This is one way our brain uses to keep us locked into familiar routines. This is precisely why it’s imperative to break this cycle, which keeps us chained to unhealthy coping behaviors and keeps your stress level high.”

      2. Identify Your Stressors

      “Identifying your stressors is vital to be able to tackle them,” Greenwood says. “Stress usually comes from a problem you haven’t yet started to solve or are having trouble solving. I think the best way to identify stressors is to take a step back. When you’re an entrepreneur, you’re constantly working and adjusting and testing to grow. Being in that kind of intense mindset all day long can really constrict a wider perspective you need to really pinpoint the areas that are causing you stress and how best to tackle them. Once you’ve identified what is causing you stress, you are much more able to work out how to deal with it. And even just identifying what is causing you stress can help alleviate some of it.”

      Remember that people respond to stress in their own unique way. “Self-awareness is key here because everyone is different,” says Mike McDonnell, international speaker, serial entrepreneur, global brand co-owner and podcaster. Once you know what stresses you out, you can delegate those tasks to others. If that’s not an option, knowing that a particular part of the job triggers anxiety can help you prepare to tackle it and just take a deep breath before going in. Over time, you can work on changing your response to the stressor.

      “We can do this through practicing mindfulness techniques to open our awareness to our body sensations, thoughts, and behaviors,” Pratt says. “We can also self-monitor through journaling or tracking mood states, symptoms and thought habits. And while it’s good to identify stressors, it’s even more important to identify our perceptions and responses to these stressors. Research shows us that it matters less what the stressor is and more how we respond to the stressor.”

      3. Build a Solid Schedule

      “Structure is important because the more we plan, the less we have to actively anticipate what might happen,” Pratt says. “Planning helps us have a greater sense of self-efficacy or confidence in our ability to handle whatever might come up.”

      When you have a regular routine, you know what to expect at work, and that gives you a sense of peace and control, making it easier to keep stress at bay. If you know in advance that you have a difficult item to cross off your to-do list, tackle it first thing in the morning to avoid that sense of dread. Plus, you’ll feel accomplished and ready to conquer whatever else comes your way.

      “Your body also likes a routine — it’s good for your circadian rhythm, which is effectively your internal body clock that can dictate things like when you feel tired or energized and can really impact your ability to focus,” Greenwood says. “For example, I know my energy and concentration dip around 3 p.m. So, in my routine around that time, I usually have a workout scheduled that gives me some time away to re-energize.”

      A common complaint from small business owners is that there are never enough hours in the day. “Usually when we delve into this issue, the problem is not a lack of time but a lack of a schedule,” Dial says. “A schedule allows a person to plan, to anticipate, and helps keep life organized. I recommend that all activities go onto a schedule, even play time!”

      4. Prioritize Your Time

      There’s a reason “self-care” has become such a buzzword — we’ve come to realize just how crucial it is to carve out time for ourselves to keep a healthy mental state. Looking after yourself is key to keeping stress under control.

      “Prioritizing ‘me time’ is really important because it is so easy to get caught up in what you’re doing, you can really forget about yourself and who you are — separate from your business,” Greenwood says. “Taking time for yourself, or using it to go out with friends and family, is often what re-affirms your belief in what you’re doing. It’s really important to not lose yourself within your business, because that, in the worst case scenario, then can lead to your business itself losing its way.”

      As a small business owner, it’s all too easy to fall into the trap of always being on the clock. Just as you schedule time for certain tasks you need to get done, you should schedule free time. “I teach clients to see their downtime as beneficial to creativity and efficiency because they tend to work better after taking a break,” Dial says. “Taking a break allows the brain to take in new information and to generate creativity.”

      5. Learn to Say ‘No’

      “When you’re starting out, you may not have the luxury of opportunities flying at you, so you say yes to everything,” McDonnell says. “But eventually you focus on your mission and ask yourself, ‘Will this help me get there?’ before deciding yes or no.”

      Of course, saying no can be really tough. But it’s important to remember your value and that you have limited time. “Instead of thinking you may offend the other person, it’s an opportunity to show them that when you decide to do something, you really value what you’re doing and you’re doing it on your terms,” Greenwood says.

      Otherwise, taking on more than you can handle is the fastest way to fall into a stress trap. “It’s important to learn that setting boundaries is necessary to safeguard small business owners’ well-being, their time, and to protect their business,” Dial says. “When approached with a request, the small business owner should ask themselves the following: ‘1. Is this something I want to do? 2. Do I have time to do it? 3. What is its importance level, and will it fit it into my schedule?’”

      Saying no is also key to setting boundaries. “When we don’t set boundaries, we end up feeling taken advantage of, burned out, stressed out, and end up as people pleasers, workaholics, isolated, or feeling misunderstood,” Pratt says. “Simply stated: Boundaries are one of the best things you can do for your physical and mental health and wellness.”

      6.Delegate or Outsource Tasks

      When you’re used to being the boss, it can be hard to let go and give up control. But as any small business owner knows, you can’t do it all. And if you’re trying to, then you’re probably not doing a good job at every single thing. That’s why learning how to delegate or outsource certain parts of the biz is a foundation for being successful.

      For example, do you struggle with Facebook but love working face-to-face with clients? Hiring a social media manager might free you up to do just that. Figure out how you want to spend your time — and what you’d rather avoid.

      In the end, outsourcing allows you to grow your company. “It’s important early on to recognize where your weaknesses are, so that you can hand over those areas to other people who do them much better,” Greenwood says. “Doing this can also relieve so much stress, not having a task hang over you that you know you need to do but that you struggle with and find time-consuming.”

      7. Choose Your Tools Wisely

      Work tools and software are meant to make your job easier — not harder. But if you’re spending more time learning how to use them than actually using them, it’s not doing you any favors. “It’s important to choose tools wisely, because they are meant to be the things that take away stress and help with tasks instead of adding to the problem,” Greenwood says.

      Opting for reliable small business appsweb management tools, and hosting services will always pay off in the end. Imagine if your business’ website went down? That’s why it’s worth using DreamHost hosting and WordPress to have one less thing to worry about.

      “Test out different software until you find the one that takes your stress away so you can benefit fully from it,” McDonnell says.

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      8. Unplug During Your Off-time

      “You’re not a robot,” Greenwood says. “You can’t work all the time and expect to maintain the same level of productivity and efficiency. You need to replenish your energy levels, and not just physically but mentally, emotionally, and spiritually. When you’re working on your business, you want to be present and in the moment. That would be difficult if you’re unable to unplug in your off time and feel a conflict between your work life and your personal life.”

      As a small business owner, you probably feel tied to your phone, but you need time away from answering emails and checking in with customers. “Unplugging and doing a digital detox allows parts of your brain to rest,” Dial says. “Reading, watching TV, going for a walk, and talking with others are all great ways to engage a different part of your brain. Make sure you take time for activities you find enjoyable. It’s essential to combat stress by seeking out experiences that will help restore you.”

      It’s especially important to power down your devices and avoid blue light, which can keep you awake, at least an hour before bedtime. Plus, you won’t have to worry about an email keeping you up that night. You’ll sleep better so you can be rested and alert for the next day of tending to your business.

      Breathe In and Out

      It’s no secret that running a small business is one of the most challenging (and stressful) things you’ll ever take on. But it’s also one of the most rewarding! So tell us: how do you manage your stress as a small-biz owner? What keeps you fired up as you “Rise and Grind?” Connect with us on Twitter and let us know your thoughts!





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      The 8 Best Web Management Tools for Small Businesses in 2019


      From site design to social media and everything in between, managing your web presence is integral in today’s market. There are several reasons why you need a strong online presence: it reinforces your brand, boosts your marketing efforts, and most importantly, helps you connect with your customers.

      But what if you’ve got a local clientele or are a brick-and-mortar operation that’s not really interested in doing the whole e-commerce thing? Do you really need a small-business website?

      The answer is an internet-troll-style, all-caps, gigantic YES: 97 percent of consumers use the web to search for local businesses. If you want your small business to reach its full potential, you need to have an online presence.

      But where do you start? After all, there are thousands of tools out there that claim they help with web management. So we’ve put our fingers on the keyboard and nose to the grindstone — gross, right? — to research the best web management tools for your small business. Here’s what we found.

      Web Design

      When it comes to web design you’ve got several options. Of course, you can always hire a professional team from a trusted firm to tackle your web design, but experts don’t come cheap. If you’re looking for a more cost-effective method, you’ll be pleased to learn that there are several programs that are easy to navigate, have beautiful templates, and provide easy click-to-edit functionality to make creating a beautiful website easy — even if you don’t know how to code or aren’t a professional designer. Here are some of the best.

      1. WordPress

      If you’re at all web savvy, WordPress is an excellent choice. WordPress is a content management system (CMS) that makes it easy to regularly update your website with fresh blog posts, news stories, and more. WordPress does have a slight learning curve, but it’s relatively easy to tackle and you’ll be pleased with the number of features.

      • Flexibility — WordPress is extremely versatile. You can create a blog, a portfolio, a business website, an online community, an online store, and basically anything else you can think of.
      • Simplicity — Not only is WordPress flexible, but it’s also simple to use. With WordPress, you don’t have to know how to code to get a responsive website up in minutes. Plus, tools like DreamPress are specifically built to make maintaining your site and keeping it secure really easy.
      • Popular — WordPress is one of the most popular web design tools on the market. That means there are thousands of pre-designed themes, useful plugins, and resources to help you build, modify, and update your site with ease.
      • Cost — Since WordPress.org software is free, it’s a budget-friendly option that can scale with your business as you grow and need more features.

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      2. Remixer

      Remixer is another top-of-the-line website building tool that was whipped up fresh in DreamHost’s developer kitchen. Here’s why it’s great: if you need a DIY website that doesn’t look homemade, Remixer is a click-to-edit solution. So what else does Remixer have going for it? Glad you asked.

      • Responsive — With Remixer, you can rest assured that your website is 100 percent responsive. This means no matter what device your visitors are using to find your site, they’ll have a great experience. In 2018, a mobile-optimized website is a must for small-biz owners.
      • Easy — Remixer is designed with ease in mind. That’s why the click-to-edit interface makes it easy to import your own images. If you don’t have your own art, the royalty-free image library takes care of that too.
      • Quick — Just a few clicks on Remixer and you can get a website up and running in 10 minutes. Yeah, we timed it.
      • Easy to Export  You can start your site in Remixer and then easily export it to WordPress when you’re ready to add e-commerce or blogging functionality.

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      E-Commerce Software

      If you want e-commerce capabilities, we’d recommend building your website with WordPress — the flexibility and scalability are ideal for online stores. But remember: WordPress doesn’t come with an e-commerce solution out of the box. You’ll have to add that functionality, either via a plugin or an additional platform, to create a digital shopping cart.

      3. WooCommerce

      WooCommerce is a popular WordPress plugin and one of the best e-commerce solutions on the market. And it’s easy to get started! Basic features to help you manage payment, shipping, and other common tasks come baked in. If you need additional options, however, it’s easy to find extensions to add functionality.

      • Budget-Friendly — Both WordPress.org software and WooCommerce are completely free, as are some of the extensions (most of the others range from around $50 to $100). Getting your online store up and running doesn’t have to burn a hole in your pocket.
      • Scalable — WooCommerce makes scaling from small business to larger venture easy. For example, if you need more payment gateways, simply download and install a relevant extension or plugin.
      • Secure — Security is vital for every website but especially if you’re managing transactions. WordPress’ dedication to security and frequent updates will help protect your site. Additionally, customers using DreamHost’s managed WordPress options are protected by a built-in firewall that eliminates the need for additional security plugins.
      • Search Engine Optimized — WooCommerce itself is light on SEO-related features. It’s built using code optimized for SEO, and there are a few relevant extensions you can add, such as SEO Friendly Images. However, if you really want to improve your store’s chances of getting to the first page of Google, you can download a WordPress SEO plugin.

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      4. Shopify

      Shopify is a subscription-based, e-commerce platform that makes it easy for beginners to build and customize an online store in very little time. It also provides a “guru” service to guide you through the creation and management of your e-commerce site.

      • Reliable — Shopify is one of the largest e-commerce solutions on the market. Because it requires a monthly subscription — plans currently start at $29 per month — you can count on Shopify’s rock-solid performance.
      • Integratable — It’s easy for DreamHost customers to integrate a Shopify store with your site. There’s also an app store where you can download add-ons that provide functionality such as social media, shipping, and accounting.
        Support — Shopify provides support through its comprehensive help center, where you can find everything from tutorials to troubleshooting guides. You also get access to 24/7 support via chat, email, or phone.

      Still wondering whether you should opt for WooCommerce or Shopify when building your e-commerce site? Wonder no more. We’ve put together a comprehensive guide to help you parse out which platform might be more suitable for your website.

      Social Media

      Even a small business can have a large social media presence. The social tools below will allow you to expand your web presence all in one integrated interface. Be in several places at once? It’s every small business owner’s dream!

      5. HootSuite

      HootSuite integrates with Facebook, Facebook Pages, Twitter, Instagram, Google+, Google+ Pages, LinkedIn, FourSquare, MySpace, YouTube, and WordPress. It allows you to schedule posts ahead of time, focusing on peak performance times for each platform.

      • Convenience — If you’re sick of switching between your social media profiles just to push out daily updates, then you’re going to love HootSuite. With HootSuite, you can manage all your social platforms from one location.
      • Collaboration — Many small businesses have several people creating content and posting across channels. If you don’t have a cohesive system, you’re setting yourself up for a social snafu. HootSuite gets everyone on the same page.
      • Reputation Management — HootSuite makes it possible to never miss a mention or complaint that your team needs to address.

      6. Buffer

      Buffer supports up to 25 social accounts, allowing you to post across all your platforms from one interface. Here are some of Buffer’s other top features.

      • Trends — Buffer has integrated analytics and insights, making it easier to tweak your social strategy based on data.
      • Scheduling — Buffer allows you to create a custom schedule for each day. You can do it daily, monthly, or annually — basically whenever it’s convenient.
      • Insights — You’ll never have to wonder when you should share your next Instagram pic or Facebook missive. Buffer keeps track of your followers so you know when it’s the optimal time to post.

      7. Everypost

      Everypost makes it easy to curate content from across the web, schedule your posts, and integrates with Facebook, Twitter, Google+, Linkedin, Pinterest, and tumblr.

      • Analytics — You can social smarter with the analytics provided by Everypost. The dashboard is sleek and easy to use.
      • Curation — Everypost helps you curate content directly within the app — no switching around to find shareable content, design content, and post content.
      • Customization — You can maximize the potential of each post you create. This helps you reach all of your audience members, no matter what platform they are on.

      Marketing

      It’s not enough to build your website and forget it; you’ve got to be strategic about getting your brand out into the world — and in front of the eyes of your potential customers — as much as possible. Even if your business is a brick-and-mortar deal, promoting your website and digital offerings will usher local Googlers into your doors.

      8. HubSpot

      HubSpot offers a free marketing tool and WordPress plugin to help keep track of potential customers and assist you with lead conversion — that is, converting a casual browser into a committed buyer.

      • Capture — HubSpot makes it easy to grab website visitors’ email addresses by helping you create a pop-up invitation or another module. It can even pull and track information from any form submission on your website — no matter what tool or plugin.
      • Track — Along with keeping track of visitors’ email addresses and activity on your website (purchases, time spent on page, etc.), you’ll know which other websites your potential customers have visited.  
      • Convert — Analytics displayed on a simple dashboard will help you know what’s working for your site (and what isn’t) and how to target marketing emails to bring your customers back.
      • Simple — The HubSpot WordPress plugin is simple to use, even for the non-techie, and it plays nicely with other tools such as Shopify.

      Want to Keep It Simple?

      Obviously, there are several tools out there to help you effectively manage your online presence. But you don’t have to overwhelm yourself by investing in every option on the market! If you’re brand new to the web, use Remixer to get your website up quickly. Then you can add some of the other options on this list to build your brand online.



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