Nowadays, a lot of people interact with the web mostly by using mobile devices. That means it’s more important than ever to provide a quality mobile experience. Otherwise, you risk alienating a large part of your potential user base.
There are many ways you can improve the overall experience for your mobile users. For example, you can design a responsive website so that it looks (and works) perfectly on smaller devices. You can also go a step further and convert it into a fully-working app.
In this article, we’ll talk about why converting your website into a WordPress mobile app can be an excellent idea for some site owners. Then we’ll discuss several tools and techniques that will enable you to do so, and discuss how to pick the right one for your needs. Let’s talk apps!
Why Your WordPress Company Site May Need a Mobile App
When it comes to user experience, responsive design is king. We’ve previously covered why you should create a mobile-friendly site (and how to do it), but you can also create a mobile app version of your site. Let’s go over some of the reasons you might want to use this approach:
- Apps provide a more native experience for mobile devices.
- You can use notifications to stay in touch with your user base.
- If you use subscriptions, they can be managed via mobile payment systems.
That said, an app is not a replacement for a mobile-friendly website, and vice-versa. Ideally, you’ll have both, which will enable you to maximize your potential audience. After all, some people don’t want to install any additional apps on their phones, whereas others vastly prefer the experience an app provides over that of a mobile website.
It’s important to understand, however, that creating a mobile app isn’t particularly easy. Depending on what features you want to include, you may need a background in development, or you’ll have to hire someone to help you get the project off the ground. That process, as you might imagine, can get expensive.
The good news is that if you’re using WordPress, you get access to multiple tools you can use to create a mobile app version of your website. There is a range of options that vary in price and ease of use, so you can pick the approach that’s best suited to your needs.
3 Solutions for Converting Your Company WordPress Site into a Mobile App
While there are many ways to create WordPress mobile apps, the following methods are three of the most common and accessible choices. Let’s look at each, in turn, to help you decide which ones you should consider. We’ll start with the simplest solution.
1. Use a WordPress Plugin to Generate Your App
As a WordPress user, you’re probably familiar with using plugins to implement cool features and functionality to your website. However, what you may not know is that you can use plugins to create a fully-working WordPress mobile app.
There are a few tools that can accomplish this, but let’s focus on one of the most popular: AppPresser.
First, it’s important to note that the AppPresser plugin by itself doesn’t enable you to generate a mobile app. You’ll also need to sign up for a paid AppPresser account, which will be linked to your WordPress website through the plugin.
Once you have both pieces in place, you can customize your mobile app from within the AppPresser platform and generate installable files for both Android and iOS when you’re done.
The app creation process is simple – you get to use a builder that feels just like the WordPress Customizer. However, as you might imagine, there are limitations to using a tool like this. Since you’re not building an app from scratch, you get a small set of features to play with. If you’re looking to create an app with very specific functionality, using a plugin probably isn’t the right approach for you.
Ultimately, using a plugin to generate a mobile app for your WordPress site makes the most sense for projects that don’t require a lot of advanced functionality. For example, AppPresser would be a great choice for blog and news apps. It also handles e-commerce reasonably well, which makes it a useful option for those running a store on a WooCommerce website.
The AppPresser plugin itself is free, but as we mentioned, you’ll need to sign up for an account on the platform. A basic AppPresser account, which supports one app (for both iOS and Android) will cost you $228 per year.
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2. Opt for a Solution Designed for Companies and Professional Projects
Of course, if you’re working on a company site, your needs are different than those who are creating mobile apps for blogs or online stores. Choosing a tool explicitly designed with companies in mind can help you create an app with features that are well-suited to your needs.
Consider Appful, for example.
This solution can convert your website and social media posts into a powerful content app for connecting with customers and employees. Features such as white labeling, full-service maintenance, and scalability make it highly suitable for growing companies. In fact, it powers apps for several well-known organizations, including Greenpeace, PETA, and even the United Nations.
Appful works similarly to AppPresser, in that you’ll connect to the platform using a dedicated WordPress plugin. Then, you get access to a set of tools you can use to design a mobile app version of your site and customize its functionality. Only in this case, you’ll receive an assortment of useful templates that enable you to create a Minimum Viable Product (MVP) faster.
On top of that, Appful also includes several other handy features, including support for offline reading, integration with Google Analytics and Apple watches, and more. Plus, the developers can also help you design a more customized app if you need specialized features, which makes this a solid middle ground between using a plugin and working with an agency (which we’ll talk about next).
Overall, this approach offers a more user-friendly experience than most other tools. Creating a WordPress mobile app using Appful is a mostly painless process, and the service will even take care of publishing your app to the Android and iOS stores for you. Plus, you don’t need to pay to use the service until that point, which means there’s no pressure. Prices vary depending on the scope of your app and are available by request.
3. Work With an Agency to Develop Your WordPress App
Naturally, a third option is to hire someone to get the job done for you. When it comes to WordPress mobile apps, you’ll find no shortage of freelancers and agencies willing to take on the project — no matter the scope. This can save you a lot of time.
Of course, hiring professional and talented developers is seldom cheap. Developing even a simple app can easily cost you thousands of dollars. The upside is that you’re not limited by what an app builder can do. If you work with an agency that knows what it’s doing, it should be able to advise you on what’s possible and what isn’t, and help you bring your vision to life.
Considering the costs associated with this approach, we can only recommend it if you have a very large budget, and you need an app version of your WordPress website that includes functionality you can’t add using DIY tools. For simpler projects, hiring an entire agency or even a couple of freelancers might not be particularly cost-effective. If you do decide to hire out, there are plenty of places to find WordPress developers and agencies.
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A lot of your website’s visitors will be using mobile devices. To provide them with the best possible experience, you can create a streamlined, app-based version of your WordPress website. Depending on what tool you use, you should be able to include all the same functionality your website offers, while creating an experience that feels much more native to mobile browsers.
Do you have any questions about how to get your WordPress mobile application off the ground? Join the DreamHost Community and let us know!