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      New Customer Acquisition for Startups


      Video

      About the Talk

      What’s the best way to attract customers effectively and efficiently? Explore practical tactics that you can apply at each stage of the marketing funnel, and delve into meaningful metrics that move the needle.

      What You’ll Learn

      • A simplified growth framework that helps you attract, convert, retain, and grow your customers
      • B2C and B2B tactics for driving top-of-the-funnel growth
      • MarTech stacks that help enable metrics-led experiments

      Presenter

      Arif Kadir, VP of Revenue Marketing, DigitalOcean
      Arif is Vice President of Revenue Marketing where he leads the scaling of DigitalOcean’s self-service acquisition and retention of customers and has spent a number of years focused on self-service growth at B2B SaaS companies.

      Prior to DigitalOcean, Arif was a Senior Director of Business Operations at Twilio, and worked closely with marketing and related teams to drive successive years of accelerated self-service revenue growth in Twilio’s SendGrid business unit. Arif has also been part of the self-service SMB merchant acquisition team at PayPal; drove partner marketing and funding at Khan Academy, one of the world’s leading edtech nonprofits; and was a management consultant at McKinsey & Company.

      Arif holds a Bachelor’s in Politics, Philosophy, and Economics from the University of York in the UK, and an MBA from the Wharton School of the University of Pennsylvania.



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      Marketing and Growth Strategies for Startups


      Video

      About the Talk

      If you’re working at a startup and trying to build out your marketing function, then this talk is for you.

      What You’ll Learn

      • Building out a marketing function at a startup
      • Defining marketing strategies and metrics
      • Scaling a marketing team for immediate and long-term business needs

      Resources

      Slides

      Presenter

      Fung-Lin Wu is the Director of Retention Marketing at MongoDB. She is responsible for driving user activation and engagement throughout a customer’s lifecycle to retain customers and to reduce churn. She has over 10 years of marketing experience in demand generation, retention, and marketing operations.

      Prior to MongoDB, she worked at companies including Datadog, Managed by Q, and DigitalOcean, helping to build marketing functions from the ground up. Fung-Lin received her B.A. from the University of Michigan and M.B.A. from Columbia Business School.



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