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      9 Steps to Build an Online Store and Become Your Own Boss in 2019

      While traditional careers have their benefits, there’s something very appealing about being your own boss. You can work whenever, however, and wherever you want to while still pursuing your passion. The tricky part is knowing how to get started.

      With accessible and easy-to-use tools such as WordPress and WooCommerce, setting up shop online is relatively simple. By launching an e-commerce store, you can take your product ideas to the web and access the vast pool of customers available there.

      This article will walk you through the steps to build your online store with WordPress and WooCommerce and become your own boss in no time. Let’s go!

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      9 Steps to Build an Online Store and Become Your Own Boss

      The very first thing you’ll need to start an online store is a product customers will want to buy. We can’t help you with that, unfortunately — your idea has to be all your own! You’ll also need a way to manufacture your product, either by doing it yourself, hiring a company to do it, or some combination of the two.

      Once you’re done, you’ll be ready to set up your online store and start selling your merchandise, which is where the steps below will come in handy.

      Step 1: Secure Your Web Hosting and Domain Name

      The first two things you need to start any kind of website are a hosting provider and a domain name. Your hosting provider will store your website’s files, while your domain name provides an address where customers can find your store.

      If you’re building a WordPress site (which we recommend), you might also want to consider WordPress hosting. These types of plans are explicitly geared towards the platform, and the servers they run on will be optimized.

      Our shared WordPress hosting plans, for example, are ideal for new WordPress sites. You’ll have access to our 24/7 tech support team, and plans are cost-effective, starting at just $2.59 per month for a single site.

      DreamHost’s Shared WordPress Hosting page.

      What’s more, we can also help you register your domain name. You can quickly check the availability of your desired web address, then register it once you’ve found the perfect fit.

      DreamHost’s domain name search.

      Simply fill in some information to complete the process. Domains usually start at $11.99, but if you’re also hosting your site with a shared WordPress plan, you’ll get yours for free.

      Step 2: Set Up WordPress and WooCommerce

      Regardless of your current host, a WordPress hosting plan likely comes with the platform pre-installed or with a one-click installation option. In some cases, you may need to install WordPress manually.

      Next, you’ll need to set up WooCommerce — a premiere e-commerce solution for WordPress (we’ve compared it to other competitors and think it’s the best ecommerce platform available).

      The first step is to install and activate the WooCommerce plugin.

      The WooCommerce plugin.

      Once this is complete, you’ll be prompted to configure your store using the onboarding wizard — fill in the fields as best you can now, or come back to this step later.

      Step 3: Identify Your ‘Value Proposition’

      Before you begin creating content for your e-commerce business, consider identifying and writing out your value proposition. This is simply a statement explaining the mission and value of your business and products.

      Two of the most important questions your value proposition should answer are:

      1. What problem does my product solve for customers?
      2. What makes my approach to this problem unique compared to other similar businesses?

      Establishing your value proposition now should help you create content later. Also, any copy, product, or long-form content (such as a blog post) should reflect the values you identified in your proposition.

      We’d also suggest sharing your value proposition with customers on your website. Most companies do this on an About page or as a ‘Mission Statement.’ Here’s ours as an example:

      The DreamHost About page.

      Sharing your values with customers can help demonstrate why your product is relevant to them. Plus, you might win over customers who might have otherwise purchased from your competition.

      Step 4: Create Your Product Pages

      Now you’re ready to go back to setting up your online store. Navigate to Products > Add New within WordPress to start adding your first item. There are a lot of settings to consider here, but your priority should be your product photos and description.

      Taking Quality Product Photos

      Showcasing your products in their (literal) best light is crucial. Unprofessional, low-quality photos make your site seem untrustworthy, which will discourage customers from opening their wallet.

      As such, make sure your product photos are well-lit and taken in front of a clean background. If you can, take pictures from a variety of angles, and include some close-ups of unique details to help catch customers’ eyes.

      A product photo of a throw pillow from Wayfair.

      Once you have your product photos, make sure to optimize them with a plugin such as ShortPixel or Optimole before uploading them to your site. This will help prevent large media files from slowing your site down.

      Writing Captivating Product Descriptions

      You’ll also want to craft your product descriptions carefully, to help convince site visitors to become paying customers. Keep your value proposition in mind when you’re writing, and make sure to point out information about how the product will benefit customers.

      A product description for a throw pillow from Wayfair.

      It’s vital to make your description easy to scan, as ‘skimming’ content has become more popular over the years. Keeping paragraphs short, while using formatting techniques such as bullet points and subheadings, can convey more information than a brutal wall of text.

      Specifying Product Data

      Finally, for this section, you’ll want to configure the settings in the Product Data section of the product editor. Here you’ll set your product’s price, add a SKU number and shipping information, specify if it comes in any variations (e.g., other colors or sizes), and more.

      The product data section of the WooCommerce Product Editor.

      Take your time with these, as they’re an essential aspect of your store and business. Once you have the basics down, you may want to consider setting up Linked Products to help cross-sell other store items and enable reviews to add some social proof to your site.

      Step 5: Configure Your Tax Settings

      In the U.S., each state has laws regarding sales tax for internet-based retailers. It’s not a bad idea to talk with a tax attorney before your business gets up and running, but at the very least, you should familiarize yourself with the laws in your area.

      To set up sales tax for your products in WooCommerce, navigate to WooCommerce > Settings > General within WordPress. Make sure the Enable taxes setting is checked, then save your changes.

      The Enable taxes setting in WooCommerce.

      If there wasn’t one before, you should now see a Tax setting tab at the top of your WooCommerce Settings page. Click on it, then configure the settings on the page.

      You can determine whether your prices will automatically include tax at checkout and what information WooCommerce should use to calculate tax for each product. It’s also possible to add Standard, Reduced, and Zero tax rates if needed.

      Step 6: Specify Your Shipping Methods

      Shipping is a make-or-break aspect of running a store. As such, in the Shipping settings tab, you can add practically as many options as you want to implement a delivery strategy.

      If you’re going to make your products available in a wide range of locations, you might want to create ‘shipping zones.’

      They essentially let you offer different rates to customers depending on where they’re located. If you also want to charge extra for international shipping, you can do so here.

      Step 7: Decide Which Payment Gateway to Offer

      In the Payments settings tab, you can specify how customers can pay for their products. By default, WooCommerce will set up Stripe and PayPal vendors for you.

      The Payment Methods settings in WooCommerce.

      However, you can add additional gateways — including popular solutions such as Square and Amazon Pay — with WooCommerce extensions. In addition, you can enable your customers to pay with a check, cash, or by bank transfer.

      The gateways you decide to offer are ultimately up to you, based on familiarity, ease of use, and transaction fees. However, it’s also important to consider your customers, as these criteria are also their primary concerns. As such, gateways such as PayPal are usually a given.

      Step 8: Run Through Your WooCommerce Search Engine Optimization (SEO) Checklist

      You’re almost ready to welcome customers to your store, but first, they need to be able to find it. SEO is the answer. By optimizing your content for search engines, you’ll make it more likely customers can find you while searching for products online.

      As with many site aspects, WordPress plugins can help. Yoast SEO is a highly rated and effective plugin that can help manage on-page SEO factors such as keyword usage, permalinks, and readability.

      The Yoast SEO plugin from the WordPress Plugin Directory.

      If you want something a little more specialized, you can also look into the Yoast WooCommerce SEO plugin.

      The Yoast WooCommerce SEO plugin.

      It’s better suited to WooCommerce than the free version, and can also help promote your products on social media. At $49 per year, it’s cost-effective and may be a solid investment, especially if it helps to bring in a few more organic customers via search engine.

      Step 9: Publish and Promote Your E-Commerce Website

      While you can keep refining your site, you’ll want to publish at this point — think of it as laying down a ‘marker.’ You’ll also want to make sure customers know who you are and what you do. Promoting your site on social media and through email marketing campaigns can help get you started.

      Fortunately, there are a variety of WooCommerce extensions available to help. You can choose popular services such as Drip, MailChimp, and even Instagram to promote your products to followers and subscribers.

      The WooCommerce Instagram extension.

      Marketing will be an ongoing responsibility, so investing in some tools to help you streamline your efforts will be worth it in the long run. The extensions mentioned above range from free to $79 per year. You can also search the WordPress Plugin Directory for more free solutions, although you may find functionality lacks depending on the plugin.

      Building an Online Store

      No one said becoming your own boss was easy, and there’s a lot of work that goes into starting a brand new business. However, WordPress and WooCommerce can simplify many of the tasks required to get your e-commerce site up and running.

      Ready to set up an online shop? Our WooCommerce hosting packages make it easy to sell anything, anywhere, anytime on the world’s biggest eCommerce platform.

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      11 Ways Your Online Store Can Compete with Mega-Retailers (And Win)

      It’s hard to grasp the sheer scale of mega-retailers such as Amazon. In 2018, Amazon alone was projected to take in almost 50 percent of US online sales. Plus, during the most recent holiday season, it accounted for 5 percent of the $1,002 trillion Americans spent. Launching an e-commerce store that can compete with those numbers is difficult, to put it lightly.

      Fortunately, your online store doesn’t have to beat the likes of Amazon or eBay to be successful. What it needs to do is find a share of the market for itself and learn how to thrive within that retail niche. That way, you’ll be able to scale your store and increase its earnings organically over time.

      In this article, we’re going to talk about 11 strategies you can implement to compete with e-commerce giants such as Amazon. We’re not saying you’ll end up making more money than Jeff Bezos, but every extra dollar helps, so let’s get to it!

      1. Focus on Niche Products and Services

      Wherever it is that you live, chances are there are a handful of online megastores where you can buy almost anything you want. Those types of stores excel at casting a wide net to catch as many buyers as possible. The problem is that they often can’t compete with specialized sites when it comes to offering more niche items.

      For example, while one of those mega-retailers might have hundreds of generic mugs for sale, you could offer to create custom designs, thereby filling a more specific niche.

      Personalization options are a way to differentiate products.  

      The main takeaway here is that if you’re starting out, the smart move is not to try and compete at every level. What you need to do is have a specific buyer persona in mind and focus on those buyers, offering the products and services they want. In many cases, filling a particular retail niche may even enable you to command higher prices, so it’s a win-win scenario.

      2. Offer Subscription-Based Services

      Offering subscriptions is an excellent strategy because it allows you to create consistent, recurring income. Plenty of big-box stores offer subscriptions. Amazon, for example, offers the incredibly popular Prime service.

      Amazon Prime is the world’s most famous subscription service.

      Even more niche stores, such as Humble Bundle, understand the power of subscriptions. On top of offering cheap video games, this store enables users to pay a set price each month for more stuff.

      Humble Bundle offers a set price for access to hundreds of games.

      Just because you run an online store doesn’t mean that all your income has to come from product sales. You can also offer subscriptions for monthly freebies, discounts in your store, access to exclusive deals, and more. Keep in mind, though — whatever angle you decide to take with subscriptions, it should synergize with your store’s products.

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      3. Provide Better and/or Cheaper Shipping Options

      Competing with massive online stores when it comes to shipping can be difficult. They move such large volumes of products that they can get access to discounts and perks small online stores can’t hope to match.

      What you can do to compete is offer better-quality shipping options for your particular region. In most cases, smaller stores will focus on specific cities or just one country. That means you have the edge over more global stores, since you may be able to offer faster shipping times and a more personalized experience throughout the process.

      In some cases, you might even have access to cheap shipping options you haven’t considered. For example, there are a lot of local startups focused around product deliveries. Partnering with them may enable you to offer ultra-fast low-cost shipping, depending on where your customers are located.

      4. Excel When It Comes to Customer Service

      The level of customer service you offer can make or break your store. People might be willing to take a chance and buy from a retailer they don’t know, but if you treat them poorly, you can be sure they won’t come back.

      Some of the most common service-related mistakes small retailers make include:

      • Taking too long to answer customer questions
      • Offering cookie-cutter answers to customers
      • Giving inaccurate shipping estimates or sending packages late

      Just to drive home how vital the customer experience is, keep in mind that happy clients are more likely to send new business your way. Likewise, retaining customers is much cheaper than collecting new leads. In other words, a little more time spent on ensuring better service can pay off for years to come.

      5. Optimize Your Online Store in Every Way You Can

      The difference between one and three seconds may seem insignificant, but it’s not — particularly if you run an online retail store. Studies show that if your website takes more than a few seconds to load, people start getting impatient. Amazon alone estimates that a one-second delay in its loading times could cost up to $1.6 billion in lost sales over the course of a year.

      In other words, your website needs to be fast. There are a lot of factors that can hurt its performance, such as:

      1. Using a hosting plan that doesn’t offer enough resources.
      2. Failing to optimize your images.
      3. Adding too many scripts to your pages.
      4. Not using browser caching.

      Reasons two through four fall under the category of poor website optimization. Still, it doesn’t matter how much effort you sink into optimization if your web host isn’t up to par. What we recommend is that you measure your site’s loading times, try to optimize them, and consider moving to a new host if you’re still not seeing the results you want.

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      6. Use Social Media to Promote Your Store and Its Products

      The largest online retailers can spend millions on advertising each day. At the same time, so many people are familiar with them that word of mouth alone is often enough to get them plenty of sales.

      ‘Mom-and-pop’ online stores, on the other hand, need to be much savvier when it comes to marketing. Since you can’t compete in terms of budget, the easiest way to get attention to your store is via social media. This involves:

      1. Being active on several social media platforms.
      2. Knowing how to engage with your audience and reach new users.
      3. Connecting with influencers who can promote your products.
      4. Using non-traditional forms of content, such as infographics, for higher engagement.

      The main takeaway is that small businesses need to make more of an effort to get online conversions. However, if you know which platforms to focus on and you have a good grasp of social media, these approaches should yield excellent results. Also, keep in mind that it might be worthwhile to hire a social media manager if you’re not as savvy in this area, as it’s essential to your store’s success.

      7. Work on Your Email Marketing Strategy

      There’s a reason almost every single website and online store wants your email address. They understand that it’s a powerful tool to drive sales and increase engagement. About half of all US internet users check their email multiple times per day, and up to 60 percent of users say that the messages they get influence their purchases.

      More importantly, email marketing is incredibly scalable, even for a small store. The more addresses you collect, the more sales you can drive via campaigns. What’s more, most email marketing platforms enable you to send an almost unlimited number of messages for a low price.

      That’s not to say that you should spam your subscribers, however. In fact, you should only contact them when you have something of value to offer, such as product discounts, important news, and so on.

      Amazon sends targeted email deals.

      If you’re already using email marketing but you want to get more out of it, then it may be time to review your strategy.

      8. Consider Streamlining Your Product Catalog

      It stands to reason that the more products you offer, the more sales you’re likely to get. The problem is that managing a huge catalog of items can be much more complicated than you’d imagine. For each product, you have to consider sourcing, storage, shipping costs, marketing materials, and more.

      For massive online stores, that isn’t a problem. They’re all about volume, and they can throw all the manpower they want at the above tasks. However, the more strapped you are for money and personnel, the more that overextension can hurt you.

      Fortunately, it’s entirely possible to run a successful online store that offers a limited catalog of products. SlimFold, for example, built an entire e-commerce experience around a handful of unique wallets.

      Alt text: SlimFold has a streamlined product offering.

      Offering a limited catalog ties in perfectly with targeting a specific niche of users. As long as you know there’s demand for the products and services you offer, you can limit them to give a feeling of exclusivity, and even test higher price points.

      9. Offer Multiple Payment Options

      When it comes to online purchases, most people rely on credit cards. However, there are a lot of payment processors you can use, including PayPal, Stripe, Amazon Pay, and many others.

      You’ve probably noticed that a lot of the major online retailers offer several payment options during their checkout processes. This enables customers to pick whichever choice they feel most comfortable with, so the store doesn’t lose out on any potential purchases.

      Large retailers offer many payment options.

      For smaller online stores, dealing with a lot of payment processors can be a hassle. It means that your earnings will come in via multiple channels, you’ll have to set up accounts for each one, and you’ll need to make sure you’re in compliance with various policies.

      However, despite those downsides, offering multiple payment options is still the way to go for most online stores. At the very least, you should enable users to pay via PayPal and the most popular credit cards — just to cover your bases.

      10. Study the Competition Within Your Niche

      So far, we’ve focused mostly on how to compete with mega-retailers. However, it’s crucial that you don’t lose track of other smaller stores within your niche since they’re also competitors.

      Studying your direct competitors so you can provide a better experience than they do is incredibly important. After all, smaller stores can be much easier to overtake than e-commerce giants. You can compete with these competitors in a number of ways, such as:

      These are similar to some of the tactics we’ve discussed so far. Only this time, you’re competing against another David instead of Goliath.

      11. Offer Only the Best-Quality Products

      Since you can’t generally compete with mega-retailers in terms of inventory, pricing, or shipment, you need to focus on quality. We’ve already talked about providing top-notch customer service, but making sure the products you offer are as good as they seem is also essential.

      These days, online megastores such as Amazon are getting overrun with cheap product knockoffs. That’s causing a real headache for the consumer, who doesn’t understand why they’re getting low-quality items from a retailer they know and trust.

      This opens up the opportunity for smaller online stores to attract those customers. In many cases, people who want high-quality items will turn to more specialized online stores. If you can guarantee that your products are the real deal, and you offer a solid return policy, this can be one of your best ways to get more sales.

      Supply Chain

      When it comes to an e-commerce business, you need to be realistic about your expectations. Competing with mega-retailers when it comes to inventory or pricing is just about impossible. However, there are plenty of e-commerce operations that manage to grow and thrive, despite all the competition they face.

      The key is to understand that although you can’t compete in some categories, there are plenty of areas where smaller stores can get a real edge. For example, smaller operations can provide much more personalized customer service or focus on product quality in a way that mega-retailers can’t.

      What do you think is the best way for online stores to compete with giants like Amazon or Walmart? Share your thoughts and ideas with us in the DreamHost Community and let’s discuss!

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      How to Build an Awesome WooCommerce Store with OceanWP

      Eye appeal is buy appeal. This is an old adage that rings just as true for online stores as it does for physical ones. In order to remain competitive, it’s crucial that your site displays your products in a gorgeous, well-structured fashion on every device. Equally important is ensuring that you can easily manage customer information and payments on the back end.

      Building a website with the OceanWP WooCommerce theme is a perfect way to achieve both of these goals in WordPress. Whatever the nature of your online business, OceanWP will take the guesswork and hassle out of showcasing your products for maximum effect. Better still, since OceanWP offers full integration with the WooCommerce plugin, you can configure, manage, and promote your e-commerce site with ease.

      In this article, we’ll introduce WooCommerce, and discuss why it’s the perfect option for your online store. Then we’ll walk you through how to create a WooCommerce-powered website using OceanWP, and show you a few extensions you can implement to make your store even better. Let’s dive in!

      An Introduction to WooCommerce

      WooCommerce makes setting up your online store a quick, easy, and efficient process.

      WooCommerce is a highly customizable plugin that enables you to turn your WordPress website into an online storefront. It helps you quickly and easily create a catalog of your products, comprised of product descriptions with accompanying images and information. After that, you can let visitors make purchases using several popular payment gateways, including Stripe and PayPal.

      Whether you wish to sell physical products, digital items, services, or some combination of the three, WooCommerce can accommodate your specific needs. It is extremely versatile, and makes the process of organizing products, managing payments, and gathering reports easy (even for e-commerce beginners). There’s a reason why this is the number one e-commerce plugin for WordPress.

      Some of the other key features of WooCommerce include:

      • The ability to display product variations (i.e. different clothing sizes and colors, various software packages, etc).
      • Automatic tax calculations based on country and state rates.
      • Options to display customer ratings and reviews.
      • Functionality that aids in affiliate product promotion.

      Although WooCommerce contains all the back-end functionality you will need to build and run your e-commerce store, you’ll still need a way to showcase your products for maximum effect. That’s where the OceanWP WooCommerce theme comes into play. By combining this versatile theme with WooCommerce, you can drastically improve your chances of making your online business a resounding success.

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      How to Build an Awesome WooCommerce-Powered Store with OceanWP (In 6 Steps)

      OceanWP is a fast, responsive, and highly-customizable WordPress theme. What’s more, it contains numerous templates to help you design a unique e-commerce site. Let’s talk about how to get started!

      Step 1: Install OceanWP and Import Your Chosen Demo

      OceanWP free and premium demos.
      OceanWP offers a wide array of free and premium demos to choose from.

      The first thing you’ll need to do is install and activate the OceanWP theme. It includes a number of demos you can use as the basis for your store. You can pick out one of the e-commerce demos, and then customize it to suit your exact needs.

      To do this, you will first need to install and activate the Ocean Extra plugin. This tool will add all the free demos to your site. After Ocean Extra is installed, you’ll be prompted to set up OceanWP via a simple wizard. Then you can select whatever demo you like. If you’re interested in one of the premium demos, on the other hand, you can access it by purchasing the OceanWP Core Extensions Bundle.

      Step 2: Download and Install WooCommerce

      The WooCommerce setup wizard helps you lay the groundwork for your e-commerce site in minutes.

      Once your theme is activated, you’ll need to set up the WooCommerce plugin if you haven’t already done so.

      You will be directed to the WooCommerce setup wizard, which we recommend going through. It will help you set up all the basic details of your e-commerce business, including your store’s address, the currency you’ll use, and the kinds of products you’ll be selling. You also have the option to choose the units that will be used to measure your products, and to determine how shipping will work. Finally, you also have the choice to integrate WooCommerce with the Jetpack plugin, giving you access to a variety of useful features.

      Once you’ve completed the wizard, you should see a WooCommerce option in the main menu of your WordPress dashboard. You’re now ready to start adding products!

      Step 3: Add Your Products Using WooCommerce

      The OceanWP theme harmonizes perfectly with WooCommerce, letting you build informative and attractive product descriptions.

      By navigating to Products > Add New, you can now start adding wares to your e-commerce store. This intuitive process involves naming the item, writing up a product description, and uploading the corresponding image for the product. You also have the option to add an image gallery to each product. This can be particularly useful if you offer variations on a single item (i.e. a shirt with the same design that’s available in different colors).

      After you’ve input the basic elements above, you can use the WooCommerce Product Data window below the WordPress editor to add in the crucial e-commerce details. This includes the product’s price and tax status, as well as the shipping details (weight, dimensions, post class, etc).

      In addition, you have the option to link additional products to the product description (for upselling or cross-selling applications), and to specify customizable attributes (such as clothing sizes and colors).

      Once you have finished adding and customizing your product pages, you can further enhance them with some of the extra features offered by OceanWP.

      Step 4: Optimize Your Products with OceanWP

      OceanWP lets you optimize your product galleries to grab visitors’ attention.

      At this point, you have a basic but functioning store in place. Now, it’s time to tailor the look and feel of your WooCommerce site to meet your unique needs. When you select a new or existing product, you can scroll down to the OceanWP settings. Here, you can configure everything from the layout of your products to the color of the link text, to the logo you want featured on the page (which is handy if the product you are uploading is associated with a particularly well-known brand).

      OceanWP will also ensure that your product descriptions are optimized for mobile device browsing. Some demos (such as Store) have pre-configured product displays, which you can replace or customize to your liking. More importantly, you can add your product descriptions to your website’s homepage. This can be extremely handy if you want to showcase your latest stock or your most popular products.

      Remember to save your product descriptions as drafts, or publish them once you have finished filling in all the necessary sections. Then, you can assign your products to categories in order to keep them organized.

      Step 5: Build Item Categories

      Categories help customers rapidly find the products they are looking for.

      Using the WooCommerce plugin, you can configure the kinds of product categories you wish to add to your store. Simply navigate to Products > Categories, and you will have access to a number of options.

      For example, you can decide whether you want to have parent categories that contain various subcategories. For example, one parent category might be Menswear, with Jackets and Pants acting as subcategories. You also have the option to add thumbnail images to go along with each category.

      Every category you create will display as a page in OceanWP. If you have chosen an e-commerce demo, you will see that default categories have already been created. You are free to customize those categories as you wish. Visitors will then be able to refine their category searches by filtering results according to price, size, or other parameters you decide to include. This, in turn, will make it easier for them to make purchases.

      Step 6: Tweak Your Cart Display and Checkout Settings

      OceanWP’s multistage checkout streamlines the customer experience on multiple devices.

      OceanWP enables customers to automatically view what’s in their cart whenever a new product is added to it. Better still, the default Mini Cart feature makes it easy for mobile device shoppers to get a clear and concise overview of the products they’ve purchased.

      To make things even easier for your customers, OceanWP also helps you implement a streamlined multistage checkout system. This enables buyers to review their purchases, and select payment and shipping details with even greater ease, no matter what device they’re using.

      Although these WooCommerce-specific features are included by default, you are given the ability to further tweak their appearance using the Elementor page builder (which is bundled with OceanWP). With a little time and patience, you’ll have your e-commerce store looking great and performing perfectly in no time!

      4 OceanWP Extensions to Improve Your WooCommerce Store

      The steps outlined above cover all the building blocks necessary to create an awesome WooCommerce site. To help you further improve your store, however, OceanWP also offers several handy extensions. Once you have purchased an extension, you will receive a license key, which you can activate by navigating to Theme Panel > Licenses.

      Let’s take a look at how each of these extensions can help your e-commerce business go the extra mile.

      1. Woo Popup

      This simple yet effective extension displays a pop-up when one of your customers adds an item to a cart. This pop-up displays the price total (and the number of items in the cart), and gives the customer the choice of continuing to shop or moving on to the checkout screen.

      Using the Woo Popup extension, you can:

      • Enhance the user experience on all devices, by creating a more streamlined shopping experience.
      • Customize the color, size, and text of the pop-up.
      • Reorganize the elements of the pop-up to better match your branding.

      Price: Woo Popup can be used on a single site for $9.99 per year. Alternatively, you can also access it by purchasing OceanWP’s Core Extensions Bundle — licenses start at $39 per year.

      2. Product Sharing

      In order to maximize your client base, you need to ensure that your product descriptions are easily shareable on social media. The Product Sharing extension makes this process quick and easy.

      Using this extension, you can:

      • Add Facebook, Twitter, Pinterest, and email sharing buttons to each product.
      • Customize these sharing buttons to better match your branding.
      • Use a child theme to edit social sharing capabilities

      Price: Product Sharing is free to download and use on your OceanWP site.

      3. Portfolio

      To help your store stand out from the competition, it’s important to show off your products in the most eye-catching way possible. The Portfolio extension enables you to display your wares prominently on any page of your site. You can customize margins, overlay colors, and tweak typography to match your desired aesthetic.

      Using Portfolio, you can:

      • Effortlessly adjust image and column numbers, enabling you to showcase your products in a way that compliments your aesthetic.
      • Assign categories to your portfolio, which can correspond with your product categories.
      • Create an image portfolio that is 100% responsive on virtually any mobile device (you will also have the option to preview what your portfolio will look like on various devices before you publish it).

      Price: The Portfolio extension can be implemented on one site for $9.99 per year, or accessed by purchasing the Core Extensions Bundle.

      4. White Label

      Whatever the nature of your e-commerce store, proper branding is crucial in order to create a rapport with prospective customers. To that end, the White Label extension lets you replace instances of the OceanWP name on your site with your own brand name. It also offers ways to rename elements of your site so that they’re more optimized for search engines.

      Using the White Label extension, you can:

      • Add your brand name to all admin pages.
      • Change the theme name, URL, and description.
      • Replace the theme screenshot with one of your own choosing.

      Price: White Label can be added to a single OceanWP installation for $9.99 per year. It’s also included in the Core Extensions Bundle.

      Are You Ready to Woo?

      Creating a successful e-commerce business requires careful planning, a sound creative vision, and some dedicated work. However, by combining the WooCommerce plugin with the OceanWP WooCommerce theme, you can build a gorgeous online store in no time, and save yourself plenty of hassle and frustration in the process.

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