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      Learn to Load Balance Your High Traffic Sites

      How to Join

      This Tech Talk is free and open to everyone. Register below to get a link to join the live stream or receive the video recording after it airs.

      Date Time RSVP
      December 8, 2021 11:00 a.m.–12:00 p.m. ET / 4:00–5:00 p.m. GMT

      About the Talk

      Is your app highly available? Do you know what happens to your site when your server goes down? Load balancers are a tool that can provide peace of mind and stability to your infrastructure.

      What You’ll Learn

      • What is a load balancer
      • When to use a load balancer
      • How to utilize DigitalOcean Load Balancers

      This Talk Is Designed For

      • Anyone that wants to create highly available setups
      • Anyone running servers, Kubernetes clusters, or DigitalOcean App Platform apps


      DigitalOcean Load Balancers
      DigitalOcean Load Balancers are a fully-managed, highly available network load balancing service. Load balancers distribute traffic to groups of Droplets, which decouples the overall health of a backend service from the health of a single server to ensure that your services stay online.

      Introduction to DigitalOcean Load Balancers

      Source link

      19 Tried-and-True Ways to Drive Traffic to Your Website

      Affiliate Disclosure: DreamHost maintains relationships with some of our recommended partners, so if you click through a link and purchase, we may receive a commission. We only recommend solutions we believe in.

      So you have a website. You’ve listed all your products and included details of your services. But nothing much is happening. No one is visiting and, consequently, no one is buying.

      What’s missing?


      Simply having a website isn’t enough. You need to tell people about your site, and you need them to be able to find it.

      Here are 19 tried-and-tested ways of increasing website traffic that will help you do just that.

      Don’t feel like reading all 19 tactics? That’s OK, we won’t be offended! Just use the links below and skip to a section of interest.

      Ready to get started? Let’s drive more traffic to your business website and blog content.

      We doubled our blog’s traffic with WordPress

      We’ll show you how! Join 150,000+ others who get our monthly newsletter with insider WordPress tips.

      Use Content Marketing

      Some digital marketers might have you believe that content marketing is a new phenomenon. Even by looking at Google Trends for the last 16 or 17 years, you might be tricked into thinking content marketing is something recent. 

      Content marketing interest over time chart in Google Trends 

      In reality, content marketing has been around for many years. One of the first documented instances of a business using content marketing comes from 1895 (yes, that long ago!).

      Then, in 1900, Michelin (the tire company) produced their first Michelin Guide. While it included tips on changing your tires and where to refuel your car, it also featured a list of places that hungry travelers could eat. And it was a massive success. It’s a great example of a business targeting their audience with content that they would find helpful without overselling their products. 

      Content marketing is essentially the process of identifying your target market’s pain points and creating content that helps your target audience address them. 

      Remember: It’s not all about you and your business, and it’s not solely about your products. It’s about helping your current or potential customers. 

      1. Answer Niche-Specific Questions

      No matter where in the buying cycle your potential customers are, they’re going to have questions that need answering. These could be top of the funnel (like “what is content marketing?”) or further down the funnel (like “which content marketing tools are best for content planning?”)

      By answering these questions, you are putting your business in front of potential customers, regardless of where they are in the buying cycle. 

      So how do you go about finding the questions that potential customers are asking? 

      Your first port of call should be Google. Simply searching for your topic will start to give you ideas. Look at the questions in the image below. Google is giving you the kind of questions you need to answer, right there in the search results. 

      ‘People also ask’ Google search questions section

      These are People Also Ask boxes (or PAA boxes). Getting your content to appear in them is a surefire way to drive website traffic. You’ll also notice that you get more and more questions to answer when you start clicking these search results. Handy, eh? 

      Additional related search questions in the ‘People also ask’ section, Google Search. 

      All you need to do is start collecting this information and using it to inform your FAQ and Q&A content. 

      And don’t worry, there are plenty of ways to automate collecting this data.

      If you want to collect the data straight from the search results, you can use a plugin like SEO Minion. If you want to take it a little further, you can use a freemium tool like AlsoAsked or Answerthepublic

      AlsoAsked result diagram for a Content marketing search 


      ‘Answer the public’ result diagram for a Content marketing search 


      2. Produce Evergreen Content

      Now let’s get this straight: We aren’t against seasonal content. If you sell a seasonal product or service, it makes sense for you to create seasonal content. But if you want to drive traffic to your site all year round, you need to create evergreen content.

      But what is evergreen content?

      It’s pretty much what it says on the tin — it’s content that can drive traffic to your site all year round. There are fewer troughs and peaks, resulting in more reliable and consistent traffic. 

      There are many types of evergreen content (and most of the topics and ideas can be found in the tools mentioned just below), but here are some of the most consistently successful formats.

      • How-to guides
      • Q&As and FAQs
      • Step-by-step processes or tutorials
      • Ultimate guides
      • Product reviews and round-ups
      • Training guides

      One way to make sure this type of evergreen content continues to be successful is regularly updating it. Periodically review the content and make sure that the advice is up-to-date and relevant. That way, you’ll keep sending on-topic traffic to your site year after year. It’s the gift that keeps on giving!

      3. Create Eye-Catching Visual Content 

      It’s worth noting that with this tactic, you’re more likely to get links and exposure on other sites that help drive traffic to your site over time — unless, of course, you can attach your visuals to the kind of content people are actively searching for. 

      What type of visual content can you create? You probably need to be thinking along the lines of:

      • Visualizing data that is relevant to your niche.
      • Infographics that help people understand complex topics quickly.
      • Photographs that you can license via Creative Commons resulting in your business getting cited on other sites.

      4. Create Expert Roundups

      Another tried-and-tested way to drive traffic to your site is by creating expert round-ups within your niche. It can be relatively easy to get people in your industry to share their thoughts on a particular topic — at the end of the day, we’re all trying to promote our business. 

      The great thing about expert roundups is that both sides benefit. You get content. Content that can drive traffic when it’s shared by its participants. And participants benefit from the exposure that they get by being featured on your site. 

      You can easily find experts within your industry using tools like Ahrefs, Buzzsumo, and Buzzstream Discovery — all of which are mentioned later in this article. 

      You can then reach out to the experts and ask them for an opinion on an evergreen topic.

      It’s a win-win-win content marketing tactic. 

      5. Always Be Repurposing 

      No matter what kind of traffic-driving content you create, you need to ensure you make the most of it. Don’t just use the content once. Use it across different channels and get more bang for your buck.

      Need a few ideas? Here are some ways you can repurpose your content marketing

      • A presentation can be recorded and uploaded to YouTube or a podcasting service.
      • The same presentation can be transcribed using a service like and can become a blog post with a bit of tweaking.
      • Visual content for guides and blog posts can be repurposed for social media.
      • Blog posts can be periodically sent out to an email marketing list.
      • Take internal processes and turn them into whitepapers.
      • Combine blog posts with new content for whitepapers and eBooks.
      • Curate your teams’ tweets for tips and tools roundups.

      The list is almost endless. And the more places your content appears, the more chances you have to drive traffic back to your site. 

      6. Update Stagnant Content

      What about the content you’ve created in the past? Is it losing traffic? Did it peak before seeing a slow decline?

      Don’t ignore it — you can give it the kiss of life with a little bit of love — and that’s much quicker to do and cheaper to produce than another piece of content. 

      There are loads of ways to identify stagnant content — the most obvious place to start is Google Analytics or Google Search Console. If the piece has performed well in the past, it stands to reason that it can perform well again. 

      A few tools have popped up recently that analyze this data for you. And anything that takes out some of the manual labor is a big benefit in our book. Two of the most popular are Revive and the content decay feature in ClickFlow.

      Revive example of articles to be updated.

      Not all content marketing is about creating something new. You need to keep an eye on what you’ve created before. Sometimes it pays to look backward as well as forwards. 

      Promote Everything

      Do you remember the old Kevin Costner film “Field of Dreams”? The one in which he delivered the classic line: “If you build it, he will come”? 

      Sure, you can create amazing, quality content. That doesn’t mean people will flock to read it, share it, and link to it. That very rarely happens. Many great pieces of content marketing have been resigned to the bin because the team behind them assumed that the people would just come. 

      So how do you attract page views? Quite simply, via promotion. You need to be promoting. 

      Here are some surefire ways to get eyeballs on your content. And when those eyeballs are on your content, that’s when you get the social shares and the links that you need for it to be successful. 

      7. Always Be Outreaching 

      Outreach is vital. You need to get your content in front of the right people. They are the ones that share your content; they are the ones that link to your content; they are the ones that can help amplify your content. 

      But how do you get started with outreach? 

      It begins with a list. You build a list of sites and journalists relevant to both your niche and the content you’ve created. And when we say list, we aren’t talking about 10 or 15 people. Outreach is challenging, and response rates are low. You need to build lists with 100s of sites and journalists to get a good ROI for your outreach efforts.

      8. Crunch Data to Find Similar Content

      So what are the best tools for finding these sites and journalists?  Let’s take a look at a few of the most popular options. 

      Ahrefs Content Explorer 

      With Ahrefs, you can find sites and journalists according to topic. With just a few clicks and some refining of the search results, you can grab the data for hundreds of relevant sites. This saves hours of manual work. 

      The data it grabs for you includes (but isn’t limited to):

      • The pages that similar content appears on (and by default, the site).
      • Top authors.
      • The domain rating (essential if you’re looking to build links).
      • The number of domains that link to the piece of content.
      • Estimated traffic.
      • Who tweeted the content.

      You’ll get an overview of the topic, similar to what you see here:

      Page showing a bar chart and data for a topic in the Ahrefs Content Explorer.

      You can then look at the details at a URL level.

      Six different charts showing details at a URL level in Ahrefs Content Explorer


      Buzzsumo is one of the most loved tools for finding people who write about topics you cover.

      Alongside handy content research tools, Buzzsumo has a topic feature that allows you to build outreach lists at scale. The data you can see includes:

      • Trending and popular content for your chosen topic.
      • Social stats around those articles (including Facebook, Twitter, Pinterest, and Reddit stats).

      Buzzsumo search results for ‘content marketing.’

      Another more recent feature allows you to find journalists that cover the type of content you’ve created.

      Clicking their name enables you to gather the data required to reach out to them.

      Buzzsumo search results showing a magnified view of journalist and their info.

      So that’s all well and good, but then you need to keep all that data in a centralized place, so you can track your efforts. When you’re working to a strict budget, a shared Google Sheet is enough. If you have a team, you’ll be better off with purpose-built software like Pitchbox or Buzzstream

      These tools will allow you to upload the lists you’ve created so you can qualify the results and reach out to the people you want to get in front of. 

      Ensuring you track as much as possible is critical both for outreach and ensuring people see your content. If nobody sees it, it’s never going to be successful. 

      9. Consider Guest Posting 

      Didn’t Google once say that we “should stick a fork” in guest posting? Wasn’t it “done” quite a few years ago?

      Well, yes, but that doesn’t mean that you shouldn’t consider it as a tool for helping to promote your content — it’s still a viable tactic when done right. 

      So what do you need to do? 

      Essentially, you need to try and guest post on good sites. But what’s a good site? Well, we’re glad you asked. 

      Here are a few things to look out for when choosing a site you might want to guest post on.

      • Does the site have a decent amount of traffic?
      • Does it write mainly about your niche (you’ll want to stay away from general “we-cover-everything” type sites).
      • Does it have respected or expert writers on its staff or guest post roster? 
      • Does the site have a lot of pages indexed by Google? 
      • Does the site have high social engagement metrics?
      • Does the site match your target audience?

      At the end of the day, when trying to identify and create a guest blogging strategy, you need to go for quality over quantity. Google is good at spotting patterns, and if it thinks you’re trying to game the system, you could find yourself in trouble with the search engine powers-that-be. 

      10. Reach Out to Influencers

      Influencers have been a hot topic for a few years now, with many getting a lot of love from some of the world’s biggest brands. But influencer marketing isn’t just for high-flyers — small brands can get in on it too. 

      And influencer marketing can work in pretty much every niche. You just have to know where to look. For example, you probably wouldn’t use an Instagram influencer to drive traffic to an attorney’s website — it just isn’t a fit. 

      So how do you go about finding influencers that fit your business and your website’s content? Well, there are a number of tools that can help: Klear and Upfluence are two places you can get started.

      But it’s not just about social media. Bloggers are also influencers, and they can be very effective when it comes to driving traffic and brand awareness. Social media is time-sensitive, whereas blog content can send a steady stream of traffic for much longer, sustained periods.

      There are plenty of tools that allow you to search for and engage with these influencers. Here are some of the most popular:

      Utilize Email Marketing

      Email marketing sounds a little dated. Do people even open emails anymore? Surely they don’t click on links or buy as a result of them, right?

      In short, no, it’s not dated. People are still opening emails, and they’re still clicking links and buying the things that those emails promote.

      In fact, data from 2019 found that 73% of marketers reported the ROI of email marketing to be either “good” or “excellent.” To be more exact, email marketing generates an average of £42 (or $55) for every £1 spent.

      Email marketing isn’t looking so bad now, right?

      Unfortunately, you can’t just open a MailChimp account (or whatever your email marketing service of choice might be). You need people to email. 

      11. Grow Your Email List

      There are many tips, tricks, and strategies for getting people to sign up to your emails, including (but not limited to):

      • Incentivizing sign-ups (with a discount, for example).
      • Hiding content behind a paywall that only subscribers can access.
      • Dotting call-to-actions across your site.

      But these aren’t going to help much unless you already have a steady stream of traffic.

      So what can you do to get people onto your email list if they’re not visiting your site?

      • Get involved in events. Sponsor them. Talk at them. Host them.
      • Run a competition. Many sites run competitions on behalf of other companies, which in turn provide the prizes. Most will ask for email addresses as part of the entry conditions.
      • Promote your newsletter in your email signature.
      • Create ads on social media that incentivize sign-ups — for example, with a product discount or the promise (and delivery) of great content in exchange for an email address.

      Embrace Community

      12. Participate in Online Communities

      Participating in online communities can not only drive traffic to your site, but it can also help establish your business as an expert in its niche.

      There are many ways you can do this, but in our experience, the ones that can drive the most traffic are the following:

      Quora is the site for answering potential customers’ questions. Also, Quora pages often rank well in Google, giving you more visibility than you might get via your own site. 

      As with any community, you have to make sure that the questions you answer and the advice you give are impartial. Never push your products or services, or you will get flagged, and your answers (aka your hard work) may get removed.

      Reddit is an internet behemoth and, according to Similarweb, receives around 1.5 billion visits per month. If you can find subreddits to fit your niche, Reddit can drive a lot of traffic. 

      A word of caution, though: Never, ever self-promote. Your posts will be removed very quickly if you do. If you participate in discussions around your topic and provide valuable insight, you may find you can share your content further down the line and get great results when you do. But always proceed with caution.

      It’s also worth familiarizing yourself with each subreddit’s rules that you participate in, as they are all different. 

      13.  Be Helpful on Forums 

      Many marketers look down on forums as a means of increasing traffic, largely because they’ve long been used as an “easy” link-building tool. But forums aren’t all spam. They can be (and often are) used as a legitimate means of driving traffic.

      Since most popular forums have a good few years under their belt, they usually have many active members. They’re not forums, really. They’re communities that come together around a passion for a particular topic. 

      While forums can look outdated, that doesn’t mean they don’t have an audience, and any engaged audience is worth tapping into.

      If you can find the right forums and be genuinely helpful in your contributions, you can consistently drive traffic to your site. There’s a few things to remember, though:

      • Don’t post links to your content too often — this could be seen as spammy
      • Give detailed answers to questions, which demonstrate that you’re a go-to industry expert
      • Share high-quality posts regularly

      So how do you find these forums? The obvious place to look is Google. A quick search usually reveals some good options. There are also tools like Findaforum that can help you narrow down forums within your niche.

      To find out how much traffic each of the forums you pick attracts, you can use a tool like Similarweb. This will give you an approximate idea as to how many visitors they receive every month. 

      14. Add a Community to Your Site 

      If you’re in a niche that people get really passionate about, you could consider adding a community to your website. 

      This could be a standard forum or more in the vein of a curated community like Product Hunt. Whatever you choose, you have to make sure that it’s the right choice for your audience. As these communities grow, they attract more people, and as it’s part of your site, they will connect with your brand. 

      In addition, the content that your community creates can drive additional traffic by being found in the search results and via social. Passionate people can help drive traffic. 

      A word of warning, though: Communities can be time-consuming to manage, and you have to make sure that content gets moderated. You might also want to consider incentivizing interaction, at least until your community gains traction. One great way to do this is to award participants points in a loyalty scheme.

      Boost Organic Traffic with SEO

      We couldn’t write an article on how to drive traffic to your website without talking about search engine optimization (or SEO, for short). It’s a long-term tactic with big rewards. But what is it? And why should you care?

      Search engine optimization consists of a wide range of tactics and practices designed to help websites rank higher in the organic SERPs. 

      SERPs stands for Search Engine Results Pages. Organic refers to the natural or “free” section of the SERPs. In other words, it’s the portion of search engines that you don’t pay to appear in (and who wouldn’t love that?!)

      We’re not going to be able to teach you everything you need to know about SEO in this article. SEOs (the people who practice SEO or do it day-to-day as their job) spend years honing their craft and hours keeping up to date with the latest industry trends. So instead, we’re going to cover some need-to-know SEO essentials. 

      15. Focus on Keywords

      Keyword research is the process used to identify keywords that will help drive more traffic to a site. We typically determine a keyword’s “value” using three metrics:

      1. Relevancy
      2. Search volume
      3. Competition

      Let’s say you’re working on a website that sells women’s shoes. Relevant keywords might include:

      • Women’s sandals
      • Women’s strappy sandals
      • Flat women’s shoes
      • Women’s shoes 3-inch heel
      • Women’s ankle boots

      And although these might surface when carrying out keyword research for women’s shoes, relevant keywords would definitely not include:

      • Men’s shoes
      • Children’s shoes
      • Women’s tops

      So you’d ignore these or filter them out of your research. Other things to consider when it comes to relevancy might include brand terms (you don’t want to be optimizing your site for a competitor’s name!) or terms that are too general.

      Search volume is the number of people typing a particular keyword into search engines (or saying it over voice search.) This is important because more search volume = greater potential to drive traffic to your site. However, search volume alone isn’t enough to determine whether a keyword is the right choice for you. You also need to consider the competition.

      Also known as keyword difficulty, keyword competition is a score, usually of between 0 and 100, that tells you how tough a keyword is to target (or in other words, whether you have a hope in Peoria of ranking for the keyword in question.)

      This isn’t as simple, though, as “high competition, you won’t rank” or “low competition, you will rank.” You also need to consider the strength of the site in question.

      A brand new site is going to have few, if any, incoming links. This means it’ll have minimal Domain Authority and will struggle to rank for keywords with any real competition. On the other hand, a site with a DA of, say, 90+ could feasibly go after pretty much any keyword.

      16. Get a Keyword Research Tool


      Countless SEO tools can assist you with keyword research (and you’d be pretty hard-pressed to carry out keyword research without a tool). The trick is choosing a tool that works for you (and is within your budget.)

      For years the go-to keyword research tool was Google’s Keyword Planner. Unfortunately, Google didn’t seem to like this. The tool’s been chopped and changed to the point that it’s largely useless unless you’re researching keywords specifically to advertise on Google — a shame because it’s free.

      If you’re looking for the best-in-the-biz keyword researching tool, we recommend Semrush! Its database includes more than two billion keyword opportunities. On top of that, it also provides you with information on relevant keywords, related ads, product listings, and a lot more. The good news? We’ve worked out a special 14-day trial with Semrush so you can see if this tool is a good fit for your site! 

      17. Optimize Your Site

      After completing keyword research, it’s time to optimize the site, specifically things like title tags and <h> tags and the content (the body of the page) itself.

      On-page optimization is important because including the keywords you want to rank for within your <h> tags and on-page content can, well, help you rank for them. Your meta title also serves as a call-to-action within the SERPs, enticing people to click through to your site instead of a competitor’s (or it will if you write a good one!) Don’t go overboard on the keyword front, though. Write for clicks first and keywords second.

      Another key component of optimization is your meta descriptions. Unlike title tags, <h> tags, and your body content, meta descriptions don’t affect rankings. They do, however, affect clicks (potentially more so than title tags).

      Meta descriptions provide a short summary of a page. In many cases, they also act as sales pitches. Use them to sum up a page’s contents and, where possible, its unique selling proposition (USP).

      When complete, your title tag and meta description (known together as a search snippet) should look something like this:

      DreamHost meta description and title tag

      18. Make Technical Improvements

      Some of the biggest barriers to performance in organic search and, consequently, clicks are technical. Websites with glaring technical errors will struggle to rank. In extreme cases, they might not rank at all. 

      Just check out Google’s Core Web Vitals project, which promises higher rankings for sites that offer a speedy user experience (UX) to their visitors.

      So how do you go about identifying onsite technical issues? It generally starts with a website crawler. There are quite a few around nowadays, but when it comes to cost and usability, we have two firm favorites: Screaming Frog and Sitebulb.

      Website crawlers — or auditing tools as they’re also known — will crawl your website, following links and extracting data. They do this in much the same way as a search engine crawler.

      Unlike search engine crawlers, though, auditing tools are working for you. They tell you what can be improved on your site or what’s just plain wrong with it. Whether this is duplicate content, orphaned pages, accessibility issues, structured data problems, and a whole host of other issues.

      Here’s an example of information covered in just the summary section of Sitebulb. As you can probably tell, there’s a lot to sink your teeth into.

      DreamHost meta description and title tagDreamHost meta description and title tag

      But what do you do with this information?

      Well, that depends on your level of technical SEO and web development knowledge. You need the first to understand the data the auditing tools provide, and the latter to implement fixes.

      (Some) site crawlers have come a long way. They don’t just tell you what the issue is. They explain the context and how to fix it. But they can’t hold your hand. Nor can they understand the nuances in each site’s issues. A human needs to dig through and analyze that data.

      If you don’t feel confident in your own ability to understand and implement technical SEO improvements, you can start to learn with the following resources:

      Alternatively, you could ask us about our SEO Marketing services. Packages start from $399 a month.

      Search Engine Optimization Made Easy

      We take the guesswork (and actual work) out of growing your website traffic with SEO.

      Get Onto Social Media

      Organic social media (that’s when you post to social media without paying) now offers very little ROI for businesses. Things used to be different, but shocker, social media platforms figured out that they make more money by reducing organic visibility to near zero and charging businesses to be seen instead. 

      Although organic social media might be a lame duck, paid social media costs are still — most of the time — surprisingly reasonable. 

      19. Start Advertising on Social

      According to data collated by WordStream, the average CPC (cost per click) on Facebook across all industries is $1.72. Of course, this cost varies significantly from industry to industry. Fashion and clothing brands pay the least, at approximately $0.45 a click. Finance and insurance (probably unsurprisingly) pay the most — around $3.77.

      Wordstream bar chart showing average CPC in Facebook ads across all industries

      Instagram ads are generally less, at between $0.70 to $1.00 per click.

      So why drive site traffic using social media vs. more traditional paid advertising platforms like Google AdWords? 

      Well, for one, it’s usually cheaper. Sometimes, quite significantly so.

      The average CPC on Google Ads for an insurance company is an eye-watering $18.57. Fashion companies will be paying more than double what they would for a Facebook ad, around $1.19.

      Image Source

      Social media advertising also allows you to reach potential customers where they’re relaxed and engaged. If they like your brand or product but aren’t ready to buy, they may well ‘like’ your page or profile instead. This gives you a variety of routes to market to them in the future.

      Get Social and Grow Your Business with DreamHost

      Our experts will help create a powerful social media strategy and level up your execution so you can focus on running your business.

      Choosing the Best Tactics for Boosting Website Traffic

      So you now have the details of many tried-and-tested traffic-driving tactics, but how do you know which ones are right for you?

      There’s no perfect answer to this. You know your business, your current situation and your goals (and if you don’t, check out our complete guide to starting a business).

      That said, you can do a few things to help you determine which digital marketing tactics you should be using and what to skip.

      • Your budget. Some of these tactics are free. Some have a cost attached. It should go without saying that you ought to spend some money if you want to be effective at driving traffic to your site, but your budget will help you decide how and where you ought to be allocating that money.
      • Your knowledge level. Pick tactics you feel comfortable executing. Most of us, for example, could start blogging about our industry. Keyword research requires some knowledge to get going and ensure you pick the right data, but the barrier to entry is relatively low. Technical SEO is a step (or few) up from that.
      • Your goals. If you’re looking to drive traffic to increase brand awareness, content marketing is essential. If you only want people to come to your site to make a purchase, pay for targeted traffic on social media. In all cases, SEO should form part of your traffic-boosting strategy.

      Ready to Drive Traffic to Your Website?

      Now you have these tactics in your toolbox, you should be able to put together a simple strategy for getting more people to your site. Remember, though, that this isn’t a one-off exercise. Nor do you have to try everything at once or use only one tactic at a time. 

      Try something. See if it works. If it fails, stick at it a little longer but bring something else into your roster. Most importantly, make sure the technical aspects of your site are running smoothly — if you need to upgrade your web hosting, for example, we’ve got plans to suit any budget

      If you do this, it shouldn’t be long before you’re seeing a significant and consistent spike in your website’s traffic. Ride that wave!

      Source link

      36 Brilliant Blogging Tools to Help You Write Better, Publish More, and Increase Traffic

      Affiliate Disclosure: DreamHost maintains relationships with some of our recommended partners, so if you click through a link and purchase, we may receive a commission. We only recommend solutions we believe in.

      Running a blog can be tough. There are times when it can feel like having multiple jobs. Not only do you need to create fresh, high-quality content, but you’ll also have a website to manage, social media posts to schedule, and data to analyze.

      Having a versatile bag of tools at your disposal can keep your blogging gig from becoming overwhelming. There are solutions for most of your day-to-day tasks, from design to Search Engine Optimization (SEO) and everything in between.

      With all the possibilities to choose from, you could spend weeks just combing through your options. So we’ve done the hard work for you. In this article, we’ll cover why you need the right tools. Then we’ll detail 36 brilliant blogging solutions worth checking out. Let’s get started!

      Why You Need the Right Blogging Tools

      As a blogger, you’ll want to find tools that help you become more productive and successful. For example, discovering topics to blog about that your audience will love can be tricky. The right solution can help you brainstorm ideas and explore new niches you weren’t previously aware of, saving you a lot of time in the process.

      What’s more, there’s more to blogging than just writing. You need to be sure people can discover and share your website. Therefore, to maximize your reach, you’ll want to look into blogging tools that give your SEO and social media a boost. This can make up for any lack of knowledge or experience on your end, and free up your attention for your actual content.

      36 Brilliant Blogging Tools to Help You Write Better, Publish More, and Increase Traffic

      We’ve argued the case for having the right blogging tools at the ready. Now let’s explore 36 of the top options and see what they can do.


      Content creation requires lots of research. You need to be sure people are searching for what you’re going to be writing about. You’ll also need someplace to keep ideas and notes.

      1. Google Keyword Planner

      The Google Keyword Planner home page.

      Before you start writing a new blog post, you might want to make sure you’re using words that people are searching for. Google Keyword Planner can provide you with feedback on your potential keywords.

      This great tool will help you by showing you how popular each chosen keyword is through search volume metrics. You’ll also get some suggestions for other relevant phrases you may want to use.

      Price: Google Keyword Planner is free to use, as long as you have a Google Ads account set up.

      2. Google Trends

      The Google Trends website.

      When trying to nail down an idea for a successful blog post, you might want to start with Google Trends. You can enter any topic into the search box, and this tool will provide you with a ton of information and history about it.

      You can filter your results, which is especially useful if you’re trying to capture a particular region’s attention. Google Trends also provides you a list of related topics, which you can use to brainstorm more content ideas.

      Price: Google Trends is entirely free for anyone to use.

      3. BuzzSumo

      The BuzzSumo website.

      If you’re wondering what’s trending in your niche, BuzzSumo can tell you. Just search for the topic you’re interested in, and you’ll get a list of the top-performing content in that area.

      You can also enter the URL for one of your competitors. BuzzSumo will give you a list of the top-performing content from that site, so you can see what’s resonating with your potential audience.

      Price: BuzzSumo offers a seven-day free trial. After that, you can choose from several tiers starting at $79 per month.

      4. HubSpot’s Blog Ideas Generator

      HubSpot’s Blog Ideas Generator.

      When you start blogging, it’s hard to imagine ever running out of ideas. However, the day will likely come when you sit down to write and come up empty. That’s where HubSpot’s Blog Ideas Generator comes into the picture.

      Provide the generator with up to five nouns, and it will return a week’s worth of blog ideas. If you need a year’s worth of topics, you can enter some details and unlock 250 more potential blog posts.

      Price: The Blog Ideas Generator is free for anyone to use. But, if you want more ideas at once, you’ll have to trade some information to get them.

      5. EvernoteThe Evernote website.

      With all those new blog post ideas, you’re going to be doing a lot of research. If your bookmarks bar is becoming a disorganized mess, Evernote can provide a place to keep all of your screenshots, notes, and articles.

      What if you prefer a mix of handwritten and electronic notes? You can actually scan your notes with your phone into the app. You can even search these scanned documents since Evernote can read handwriting.

      Price: Evernote has several plans to choose from, including a robust free version. You can upgrade to one of the paid versions starting at $7.99 per month.

      Writing and Grammar

      Well-written, readable content is crucial for a successful blog. Even the most compelling ideas will suffer without the right words to convey them.

      6. Grammarly

      The Grammarly writing tool.

      Even the strongest writer can benefit from having a second pair of eyes look over their blog posts. Grammarly is like having an experienced editor making suggestions to improve your writing and style.

      Each time you open a new document in Grammarly, you can set goals for its tone, formality, and intent. You’ll then receive feedback to help you hit those targets. Grammarly also has a Chrome extension, so you can check your emails and Google Docs as well.

      One downside: Grammarly is currently only available in English. If you’re looking for a multilingual grammar checker, consider Language Tool, which can check your writing in more than 20 languages. It’s what our team uses to review Spanish content.

      Price: Grammarly’s free plan checks your grammar, spelling, and conciseness. The premium tier adds more style and genre checks (as well as a plagiarism detector) for $11.66 per month.

      7. Associated Press (AP) Stylebook

      The Associated Press Stylebook.

      The Associated Press (AP) Stylebook is a reference every blogger should have on their bookshelf. Using AP style for blog posts can help to keep them concise, clear, and informative.

      The AP Stylebook is updated frequently. If you buy the book from the official website, you’ll receive email notifications about these changes. It’s a simple way to keep up with stylistic adjustments.

      Price: You have multiple options for purchasing the AP Stylebook. A spiral-bound physical copy will cost you $26.95. The online stylebook starts at $22.00 for one user.

      8. Google Docs

      The Google Docs home page.

      Google Docs is a web-based word processor. You can use this application to compose, edit, and format your blog posts.

      One advantage of Google Docs is that you can access your documents anywhere, regardless of your device. For a blogger on the go, this is a must-have feature!

      Price: Google Docs is free to use. You can upgrade to G Suite for additional features and applications, starting at $6 per month.

      Project Management

      Blogs have a lot of moving parts. Project management tools can help you stay organized, so your blogging tasks stay on track.

      9. Asana

      The Asana project management tool.

      Asana enables you to build a roadmap for your blog projects. You can group tasks to make up a project or divide them into smaller chunks.

      If you collaborate with other writers on your blog, Asana is a powerful tool for team management. You’re able to see at a glance where each post is in your pipeline.

      Price: Asana’s free option allows collaboration with up to 15 people. Premium plans begin at $10.99 per user per month.

      10. Trello

      The Trello productivity tool.

      Trello’s design is based on cards, lists, and boards. It’s an intuitive system that can hold a ton of information.

      Trello is an excellent alternative to Asana if you’re looking for something a little more streamlined. You can keep all the attachments and notes you need for a task on its card. This format is also easier to handle if you’re a team of one.

      Price: Trello has a robust free option that enables you to have an unlimited number of personal boards and ten team boards. Upgraded plans begin at $9.99 per user per month.


      Gorgeous visuals to complement your words are an essential part of creating branded, shareable blog posts. You don’t need to be an artist, but the right tools can help you fake it.

      11. Adobe Photoshop

      The Adobe Photoshop website.

      When you think of photo editing software, Adobe Photoshop probably comes to mind. Whether you’re touching up a stock photo or creating a new logo, you can probably do it with Photoshop.

      One exciting aspect of this platform is that new features are always being added. One of the latest is the object selection tool. You can lasso or draw a rectangle around an object, and the selection snaps into place around it.

      Price: You can try Adobe Photoshop for free for seven days. After that, plans start at $20.99 per month.

      12. Canva

      The Canva photo editing tool.

      Canva is like Photoshop’s younger but no less accomplished sister. The free plan gives you generous access to templates, stock photos, and other design elements. However, Canva Pro contains some valuable features as well.

      With a Brand Kit, for example, you can collect the colors, fonts, and logos that make your blog recognizable all in one place. Imagine the time you could save on looking up HTML color codes!

      Price: You can upgrade to Pro for $9.95 per month. There’s also a 30-day free trial.

      13. Logaster

      The Logaster home page.

      Are you struggling to come up with a logo? If so, Logaster can generate a variety of options to choose from in seconds. Just enter your blog’s name and scroll through the possibilities.

      If you’d like, you can give Logaster more information to build your logo with. For instance, you can try specifying a color and industry for more personalization. If you’re not entirely happy with the design, you can do some editing by signing up for a free account.

      Price: You can download and use the small version of your new logo for free. However, Logaster also offers packages that include different size logos, letterheads, favicons, and more. These range from $19.99 to $89.99.

      Search Engine Optimization (SEO)

      SEO has many different facets that all need your attention. The following tools can help you analyze and optimize your blog’s content, so you’ll have a fighting chance for higher rankings.

      14. Yoast SEO

      The Yoast SEO plugin.

      If you have a blog on WordPress, you’ll probably want to install the Yoast SEO plugin. This tool makes optimizing each of your posts easy.

      For example, you can give Yoast SEO a keyphrase, and it will return actionable advice that you can use to improve your post. The premium version can even account for other forms of that keyphrase, including synonyms and plurals.

      Price: You can get started with the free version or go all-in with Yoast SEO Premium. The latter starts at $89 for one site.

      15. SEMrush

      The SEMRush website.

      It might be unfair to give SEMrush only one spot on this list, as it provides multiple tools. SEMrush offers insights on everything from social media to Pay-Per-Click (PPC) advertising.

      Most importantly, however, SEMrush’s SEO Toolkit can give you an edge over your competition. The Domain Overview lets you see which keywords your competitors use. You can use this information to hone your content plan over time.

      Price: SEMrush plans range from $83.28 to $333.28 per month. Higher tiers get you access to more reports and extended limits. The good news? We’ve worked out a free SEMrush trial for our readers, so you can see if this tool is a good fit for your blog without a long-term commitment!


      16. MarketMuse

      The MarketMuse solution.

      MarketMuse is a complete, AI-based solution for content. This tool can lend a hand with anything from research to content creation.

      The ability to optimize content can make MarketMuse a valuable part of your blogging strategy. Its AI analyzes your copy and makes suggestions for the language you should use. This can boost your SEO rankings, as you’ll be using the same words your audience uses to search.

      Price: You can try MarketMuse’s Pro plan free for a month. After that, the cost is $325 per month.

      17. Ahrefs

      The Ahrefs SEO tool.

      Ahrefs is an invaluable resource if you’ve been blogging for a while and want to move to the next level. This SEO toolset can help you maximize your efforts.

      While Ahrefs offers a wide range of features, it started as a backlink checker and still excels at that task. The Content Explorer tool analyzes individual pieces of content and displays how many backlinks they receive over time.

      Price: Ahrefs offers a seven-day trial for $7. Full plans start at $82 per month for a single user.

      18. Can I Rank?

      The Can I Rank tool.

      Can I Rank may be the next best thing to hiring an analyst. This tool uses AI to deliver actionable insights that can help you improve your blog’s SEO.

      To do this, Can I Rank’s reports provide steps towards ranking for your target keywords. You’ll get suggestions for improving your current content, and new keywords you may want to focus on going forward. The AI will also connect you to other SEO tools that may be helpful.

      Price: Can I Rank has a free plan, which limits how many times you can access each report. Paid plans start at $49 per month, and a free trial is available.

      19. Ubersuggest

      The Ubersuggest Chrome extension.

      Installing the Ubersuggest Chrome extension gives you access to SEO metrics and insights every time you search.

      Ubersuggest can help refine keywords that you’ve researched. If you perform a search with one of your target keywords, you’ll receive a list of related target phrases, along with the search volume for the current month and the estimated competition for the keyword.

      Price: This extension is free. You don’t even need to create an account, although you’ll gain access to more features if you do so.

      20. LinkMiner

      The LinkMiner extension.

      Broken links can hurt your site’s SEO. They’re easy to fix but not always simple to find. Fortunately, the LinkMiner Chrome extension unearths broken links for you.

      This extension provides you with overall results for each page you analyze. It also highlights all the links in your content in red, so you can get them fixed right away.

      Price: You can use this extension for free.

      Site Management

      A user-friendly CMS can make managing your website much more straightforward. When you pair that with reliable hosting, you’ll have a solid foundation for your blog.

      21. WordPress

      The home page.

      WordPress powers 37% of all sites on the internet, and for good reason. This free, open-source platform is powerful, flexible, and supported by an active community.

      One appealing feature for bloggers is the Block Editor. This editor makes it easy to create stunning, rich content, with no design or coding experience necessary. The drag-and-drop interface makes it possible to rearrange your content and experiment with different possibilities.

      Price: WordPress itself is free. You’ll just have to pay for a hosting plan. You can also choose to purchase premium themes and plugins.

      22. A Managed WordPress Hosting Plan

      DreamHost managed WordPress hosting.

      You’ll probably get more out of WordPress if you complement it with a managed WordPress hosting plan. These specialized plans come with extras that can make your website building and upkeep a lot easier.

      After all, just because you’re a blogger doesn’t mean you’re a web designer. That’s why our DreamPress managed hosting plans include a website builder specifically designed for WordPress sites. After you’ve created your site, we’ll keep it safe by performing daily and on-demand backups.

      Price: Managed WordPress hosting can vary in cost depending on your provider. Our hosting plans start at $16.95 per month.

      Blog Better with DreamPress

      Our automatic updates and strong security defenses take server management off your hands so you can focus on content creation.

      23. Wordable

      The Wordable plugin.

      As awesome as the Block Editor is, there are advantages to composing your blog posts in Google Docs. However, you’ll lose a lot of time copying and reformatting your posts before publishing them.

      The Wordable plugin accomplishes all of those tasks in a single click. Wordable doesn’t just import text; it also brings along the images and headings. You can have guest writers submit their pieces as Google Docs and import them with Wordable. You don’t have to set up an account on your site for them, and you won’t have to reformat their posts either.

      Price: You can test out Wordable with a three-export trial. After that, plans start at $19 per month for one user and one WordPress site.

      Social Media

      Handling multiple social media channels can create confusion and the potential for mistakes. To avoid that, you can stay on top of your social media schedule with the help of these tools.

      24. CoSchedule

      The CoSchedule plugin.

      CoSchedule is the editorial calendar of your dreams. It can help you manage blog posts and get them onto social media platforms.

      CoSchedule’s Blog Calendar lets you see your scheduled blog and social media posts in one place. If you need to reschedule a post, you can just drag and drop it wherever you’d like. The calendar automatically adjusts the accompanying social media messages.

      Price: You can get the Blog Calendar for $14 per month. If you’d like to add more functionality with the Marketing Calendar, the price increases to $29 per month.

      25. Social Snap

      The Social Snap plugin.

      Social Snap is a social media plugin for WordPress. This solution comes with a suite of tools designed to get more traffic to your blog.

      With Social Snap, you can place social sharing buttons anywhere in your blog posts. The floating sidebar could be an effective strategy if you tend to write longer content. You can also customize the buttons to match your website’s design.

      Price: Social Snap offers plans starting at $27.30 per year. There is no free trial, but there is a 30-day money-back guarantee.

      26. Buffer

      The Buffer platform.

      If you’re in the market for a complete social media solution, you may want to check out Buffer. This platform provides tools to help you publish and analyze your content.

      Buffer’s Publish tool enables you to manage all of your social media channels from one dashboard. With some determination and a lot of coffee, you might schedule a month’s worth of content in a single afternoon.

      Price: Buffer Publish begins at $12 per month. The Pro plan enables you to schedule up to 100 posts.

      27. Click to Tweet

      The Click to Tweet plugin.

      Click to Tweet is a free plugin provided by CoSchedule. If you have your eyes set on the Twitterverse, you’ll likely want this blogging tool at your side.

      With it, you can pull out especially tweet-worthy wisdom from your content. Your readers can then share these insights with their followers in one click.

      Price: Click to Tweet is free to download and use. You do need to provide some personal information and sign up for CoSchedule’s mailing list to access the tool.


      You may already include video on your blog, as it can increase the time visitors spend on a page. If not, these solutions can get you started.

      28. YouTube

      The YouTube home page.

      You may already use YouTube to host your videos, but there’s more you can do with the platform. For example, did you know that you can live stream with YouTube?

      Live streaming is a fun way to connect with your audience and has been growing in popularity in recent years. It’s a great way to build a sense of community around your blog.

      Price: YouTube is free to use. All you need is a Google account.

      29. Adobe Premiere Rush

      The Adobe Rush website.

      If creating video content sounds like a lot of work, you can check out Adobe Premiere Rush. This helpful tool makes producing a video (almost) as easy as posting to social media.

      With Adobe Premiere Rush, you can capture and edit footage right from your mobile phone. You can even add graphics, overlays, and voiceovers. Then you’ll be able to share the video to your YouTube channel, Instagram account, Facebook page, and other social media platforms.

      Price: Adobe Premiere Rush offers a free trial that limits you to three exports. After that, you can access the software for $9.99 per month.


      By keeping an eye on your blog’s statistics, you’ll be able to see where you can improve. If you’re not a data analyst, you might appreciate some help in that department.

      30. Google Analytics

      The Google Analytics website.

      If you haven’t already installed Google Analytics on your blog, what are you waiting for? Its many tools will give you access to the metrics you need for running a successful blog.

      While your hosting provider may provide you with some traffic data, Google Analytics offers you a wide range of numbers. Knowing where your traffic is coming from will help you focus your efforts on those channels.

      Price: Google Analytics is free to use. You just need to add a tracking code to your website.

      31. MonsterInsights

      The MonsterInsights plugin.

      MonsterInsights is a plugin that helps make Google Analytics even more powerful. It’s a match made in blogging heaven.

      A favorite feature of MonsterInsights is the Google Analytics dashboard. Instead of navigating away from WordPress, you can view all that data right in your admin dashboard. You’ll also be able to see what’s happening on your blog in real-time.

      Price: MonsterInsights plans begin at $99.50 per year. There’s no free trial, but there is a 14-day money-back guarantee.

      Marketing Your Blog

      Having the best content on the web won’t do you any good if no one knows it exists. Fortunately, you can get your blog in front of more people with these tools.

      32. OptinMonster

      The OptinMonster plugin.

      As a blogger, convincing readers to sign up for your email newsletter is critical. OptinMonster can help you create opt-in campaigns that turn casual readers into devoted fans.

      If your opt-in isn’t user-friendly, it’s unlikely to convert. OptinMonster gives you powerful targeting options, such as device-based targeting. This ensures that mobile users only see campaigns that are optimized for their devices.

      Price: OptinMonster’s basic plan will cost you $9 per month.

      33. Hunter

      The Hunter tool.

      Guest posting is a tried-and-true link building technique for bloggers. Crafting a strong pitch is hard enough, but sometimes the most challenging part is finding the right email to send it to.

      To make things easier, you can simply enter a domain name into Hunter’s search box, and the tool returns every email address it can find for that company. You can use this to see a particular individual’s email or search for a role, such as “submissions@” or “editorial@”.

      Price: You can perform 50 free searches per month. Paid plans start at $34 per month.

      34. NinjaOutreach

      The NinjaOutreach platform.

      Partnering with an influencer can increase your blog’s audience. NinjaOutreach enables you to filter through lots of influencers in your niche, so you can find the right one.

      Whether you’re targeting Instagram, Twitter, TikTok, or YouTube, NinjaOutreach has you covered with its extensive database of influencers. You can even find other bloggers who may be interested in collaboration.

      Price: NinjaOutreach offers a 7-day free trial. A monthly plan starts at $119.

      35. Mailchimp

      The Mailchimp platform.

      There’s more to email marketing than sending out a blast whenever you publish a new post. Mailchimp helps you organize your list and send out updates on time.

      No one wants to read ugly emails, but thanks to Mailchimp’s drag-and-drop builder, you can make customizations and even add images and videos. Then, real-time analytics lets you monitor how effective your campaigns are.

      Price: Mailchimp offers a generous free plan to get you started. You can get an upgraded email-only plan for $9.99 per month.

      36. Teachable

      The Teachable home page.

      Sharing your knowledge is an effective way of establishing yourself as an expert in your blogging niche. Unfortunately, setting up an online course can be a challenge.

      Teachable is a complete solution for building and running an online course. You can make your lessons extra special by taking advantage of Teachable’s live features. For example, you can schedule one-on-one sessions with your students to check in on progress and answer questions.

      Price: Teachable’s Basic plan comes with everything you need to create your first course, and costs $29 per month.

      11 Blogging Tools We Use on the DreamHost Blog

      While all of the blogging tools on this list are excellent, we have some favorites we use for the DreamHost blog itself. Here’s some extra love for the solutions that make our job so much easier:

      1. Google Docs: When it comes to collaboration, you can’t beat Google Docs.
      2. Grammarly: Even the most seasoned writers miss an Oxford comma from time to time.
      3. Language Tool: This is a useful grammar checker if you need support in languages other than English. We use it for our Spanish content!
      4. MarketMuse: If you love the content on our blog, we have to give some credit to MarketMuse.
      5. WordPress: Like so much of the internet, we love how easy WordPress is to use. It really is our favorite blogging tool!
      6. DreamPress Hosting: Not to toot our own horn, but we’re really good at this hosting thing.
      7. OptinMonster: No one wants to annoy their blog visitors with unwanted opt-ins, and we’re no exception.
      8. Yoast SEO: We’re proud of what we publish, and Yoast SEO helps ensure that our blog content gets seen by plenty of visitors.
      9. CoSchedule: Keeping track of when and where we’ve published our content is much easier thanks to CoSchedule.
      10. Canva: The one-click resize option for various social media channels is a gift.
      11. Google Analytics: We use Google Analytics to be sure we’re giving you more of what you want.

      If you’re not sure where to begin, the above tools should start you off on the right foot.

      Ready to Launch Your WordPress Blog?

      Whether you need help choosing a blogging platform, understanding affiliate marketing, or picking a WordPress theme, we can help! Subscribe to our monthly digest so you never miss an article.

      What’s Your Next Blogging Tool?

      Handling a blog on your own is a difficult task. Taking advantage of a few of the many blogging tools available can give you back some valuable time.

      Today, we’ve looked at a few reasons why you might want to invest in some blogging tools. If you’re just getting started with your blog, you might try out Google Docs and Grammarly to keep your content organized and polished. If you’re ready to step up your marketing game, Mailchimp can give you the edge you’re looking for.

      Ready to put those new blogging tools to work? It may be a smart time to upgrade your hosting service, to prepare for all the new traffic you’ll be getting. Check out our managed WordPress hosting plans!

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