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      DreamHost’s Ultimate Small Business Resource Guide


      We see you, small business owners! You bring character and diversity to your hometowns and spice to your niche on the internet. You create jobs. You build local economies and provide unique products and services with a personal touch big corporations can only try to replicate. Plus, you are living your dream: turning your passion into a money-making venture that improves the world and gives you the chance to be your own boss.

      We know how hard you work to make this dream a reality. It’s never easy to run your own business, but the current COVID-19 global pandemic has been a particular plague on small businesses. Governments around the world have social distancing guidelines to stop the spread of this coronavirus, bringing global economies to their knees.

      With people stuck at home, non-essential businesses closed, and millions out of work, the customers you rely on to stay afloat either can’t come to your shop or are short on cash for anything outside living expenses. None of this is your fault, and it is happening despite your diligent work and vision for your business.

      Even National Small Business Week — an annual springtime celebration of your essential place in the U.S. economy scheduled for this week — has been postponed thanks to COVID-19. But we are going to celebrate you anyway! Here at DreamHost, we believe in small business, and we are proud to provide a platform and digital home for so many of you.

      The pandemic will let up eventually, and we are still rooting for you. To help you get some ideas for how to build and boost your business, we’ve collected our best advice for small business owners — all in one place.

      Read on to find essential tips about:

      Feel free to use the links above to jump around to the most pertinent articles for you and your business — or read straight on through for an overview of all the advice we have to offer.

      You Can Build a Website

      Whether you want to start a blog or run a small business, DreamHost makes it easy to begin your online journey. Our shared hosting plans give you everything you need to thrive online at an affordable price.

      Building a Small Business Website

      In the small-business world, your website is everything. It’s your homestead on the frontier of the web. It declares your brand to the world and is often the first impression potential customers have of your business.

      For many of you, your website is your business.

      Even if your business is a brick-and-mortar operation — such as a restaurant or antique store — your company’s website needs to be helpful, optimized, and updated and maintained regularly. Your website provides valuable info, including where to find you and when, and drives customers off their couches and into your stores.

      The internet is where your customers spend most of their time, especially right now. Use these resources to learn how to get going on WordPress, build a beautiful website from the ground up, and tailor it to fit your own business.

      Building an Online Store

      If you have an online business — or if you want to start selling your products online in addition to your physical store — a reliable and attractive online shop is what you need. Your customers want to browse, find the products they want, and check out without a glitch. To make that happen, you need to build an online store with a trusted platform in addition to your business’s WordPress website.

      It’s surprisingly easy to get an online shop up and keep it going — you just need the right tools and tips. We love WooCommerce and Shopify, and you’ll learn about both, plus more tips and tricks for selling online, in the helpful guides below.

      Small Business Advice

      You small business owners are a scrappy bunch, and much of what you know you learned through good, old fashioned experience. There’s no education like the one that comes from getting out there and making your own mistakes.

      As valuable as mistakes and failures are, we want to set you up as much as possible for success and triumph. In this section, you’ll find a roundup of our best advice for entrepreneurs — learn how to manage everything from your stress to your small business website and beyond.

      Small-Biz Tools and Resources

      You want your small business to reach its full potential — and so do we! No person is an island, and the same goes for businesses. We all need a little help and support sometimes, and when we use available tools, we can get more done in less time.

      There are so many tools out there to help you manage and grow your business, and to optimize the whole enterprise for success. Stop doing things the hard way. Here you’ll find all of our favorite tools, apps, plugins, and more for making the work of running your business a little easier.

      Ways to Make Money Online

      Thanks to the internet, there’s never been a better time to start a side hustle. Money-making opportunities abound online, from blogging to affiliate marketing.

      Whether you want to build up an extra income source on top of your full-time gig or are looking for ideas to build up your business, we got you. Let’s walk through our favorite — not to mention lucrative and legitimate — ways to make money online.

      Small-Biz Marketing Tips

      There are more than 1.5 billion (and counting) websites on the internet today. So how does your humble food blog or photography portfolio get noticed, by the right people, amid all the noise?

      One word: marketing.

      “If you build it, they will come” is an adage that doesn’t hold up so well when it comes to your business’s presence online. Merely having a website just isn’t enough; you need to draw people to it for it to do any good. You need some smart strategies to bump your website up to the top of search results, find and engage social media followers, and encourage positive reviews.

      Do you want your brand to get noticed? Find your target market. Drive traffic to your website. Do some smart social media and email marketing. Create killer content and optimize your site for top search engine results. How? We thought you’d never ask: Learn or brush up on these skills with our handy dandy guides to marketing your small business.

      Want More Small-Biz Hacks?

      Whether you need marketing advice or a heads-up on the latest web design trends, we’ve got content for that! Subscribe to our monthly newsletter so you never miss an article.

      You’ve Got This

      There you have it — everything we’ve ever written to guide, inform, and inspire small business owners in one handy guide. We know that you’ve got what it takes to make it through this crisis, and we hope these resources can help you get there.

      Now, we have a question for you: How can we help? What small-biz related questions are keeping you up at night? Holler at us over on Twitter to let us know which additional topics and resources you’d like us to cover for small business owners.

      Are you wondering where to get started? You can easily build an online presence for your small business with shared hosting. Our plans, which start at just $2.59 per month, offer all the tools you need to build your business and reach your customers.





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      The Ultimate Guide to Website Localization


      It probably won’t surprise you to learn that English is the most common language on the web. However, it’s far from the only one. In fact, nearly half of all internet users have another native language aside from English. This means many websites are needlessly excluding a significant portion of their audiences.

      To avoid losing out on potential conversions and revenue, make the smart move to localize your site by translating it into one or more other languages. While this might seem difficult, or even impossible if you aren’t multilingual, you don’t need to worry. Today, it’s easier than ever to translate and localize a website.

      In this article, we’ll discuss the benefits of website localization and what it entails. We’ll also show you some methods you can use to create a multilingual site — even if you don’t speak a second language. Let’s go!

      A Quick Look at Language on the Web

      According to W3Techs, over half of all websites use the English language. This is hardly unexpected, considering that it’s the most commonly spoken language among internet users. In fact, more than a billion internet users speak English.

      However, while English may be the most common language, that’s not by a wide margin. It turns out that almost a fifth of internet users speak Chinese, for example, while over 8 percent speak Spanish. That’s hardly surprising, considering how common those languages are.

      What is somewhat shocking is how few sites cater to those same users.

      Returning to the first study we cited, it turns out that not even 5 percent of sites provide Spanish as a language option, while Chinese is available on less than 2 percent of sites. This means that literally billions of internet users are forced to use websites in a non-native language or are left out of a large portion of the web altogether.

      An Introduction to Website Localization

      Considering the facts above, it’s no wonder many people are attempting to make the internet less English-centric. This is usually done through a process known as localization, which is often shortened to ‘l10n.’ That term may sound strange, but it was coined because there are 10 letters between the “l” and “n” in “localization.”

      We should also mention that this strategy is sometimes confused with a process called internationalization, or ‘i18n’ (for the same reason as above). Where localization aims to adapt an existing product to suit another culture, internationalization is the process of making that product easy to localize in the first place.

      The WordPress Polyglots team is an example of how both l10n and i18n can be implemented in a single platform. This team works on making all aspects of WordPress easier to localize across regions, including providing help for theme and plugin developers.

      It’s also important to note that localization is not only about translating your site’s text. Although that is a key part of the process (and we’ll discuss it more in a moment), localization also involves adapting your site to another culture. For instance, it means making sure that currency, measurement units, and general terminology are updated accordingly.

      Localization can also mean altering other aspects of your site to suit different cultures. It turns out that what’s considered strong web design can vary based on your region. For example, some design elements like testimonials are much more highly valued in the US than they are in parts of Europe.

      Ultimately, this means that if you want to localize your site, you’ll need to do some research. For an idea of what can happen when a brand fails to do this, you can read about the time KFC told its Chinese customers to “eat their fingers off” or when Apple released a keyboard in Europe that wasn’t actually usable with many European languages.

      By now, you might be thinking that localization sounds like a hassle. While it will take some work, it turns out that it’s a crucial task for most sites.

      The Benefits of Localizing Your Site

      The fact is that proper localization benefits everyone. Not only does it help make the internet a more open and welcoming place, but it offers advantages to you and your site as well. Before we get into the practical details, therefore, let’s look at why you should bother localizing your site in the first place.

      For example, localizing your site helps you to:

      • Target a larger audience. Localization opens your site up to people who would otherwise not be able to use it.
      • Improve SEO and create localized SEO campaigns. You can create a unique URL for each localized version of your site, for instance, which can boost their rankings.
      • Increase your conversions. Users are more likely to convert if your site is in a language they’re fluent in.
      • Make your site more accessible. You’ll make it much easier for those who have a limited-to-no understanding of your site’s primary language to read and absorb your content.

      As you can see, localization is mutually beneficial to all parties involved. However, while this is something most website owners should consider, that doesn’t make it a task you should jump into without some careful planning.

      What You Need to Consider Before Localizing Your Site

      As you’ve likely gathered already, localization is a process that requires time, effort, and investment to get it right. For this reason, there are several questions you’ll need to answer before you even think about looking up the Japanese word for “website.”

      Naturally, the first thing you’ll need to do is consider which languages and regions to focus on. To narrow down your options, you can take a close look at your site’s analytics, as this will tell you which countries you have the most visitors from already. For instance, if you have plenty of traffic from Spain, you might want to consider creating a Spanish version of your site.

      It’s also a smart move to perform keyword research for specific locations. This will help you determine the demand (or lack thereof) for your services or products in a particular region. By doing this, you could end up finding an untapped market that you can appeal to by creating a localized site, especially for that audience.

      Once you’ve nailed down the major languages and regions for your audience, it’s time to consider the practical realities of localizing your site. We mentioned previously that this will require some market research, to find out how your site will need to change in terms of layout, images, messaging, and so forth.

      If you have the funds for it, you might even want to hire a team to help you with this project. Hiring translators is usually the most effective way of localizing a website, especially since you’ll need to maintain the new version of the site over time. Whenever you update or add content to your main site, it’s important that you are able to do the same on the localized versions.

      Finally, you’ll also need to think about implementation and compatibility. Fortunately, if you’re a WordPress user, you have much less to worry about. There are actually multiple plugins that can help you localize your site, including tools that perform automatic machine translation.

      How Automatic Translation Can Help You Localize Your Site

      Translating an entire website is typically the most time-consuming and costly aspect of localization. Depending on how much content your site contains and how often you update, this can require a significant investment and plenty of manpower.

      However, there is a way to make the process considerably easier, by letting a machine do the bulk of the work for you. This is known as automatic translation or sometimes machine translation. Chances are you’ve seen this in action on a smaller scale if you’ve ever used a tool like Google Translate.

      The Google Translate website.

      Without getting too technical, solutions like these automatically translate large volumes of content automatically from one language to another. The best part is that you can implement such a system on your site, automatically translating all text content as soon as it’s added.

      As you can imagine, this is much faster and cheaper than hiring one or more dedicated translators. Since there’s no waiting period between creating the original content and the translated version, you can ensure that every version of your site is up-to-date at all times.

      The main drawback of machine translation is that no solution is perfect, even though the technology has progressed rapidly since the days of Babel Fish. As such, you will most likely need to edit the translated versions at least, to make sure the content is still correct. However, even this task is far less time-consuming than translating everything from scratch.

      Another important consideration is which tool to use. We’ll look at some of the best options in a moment, but it’s critical you pick one that is compatible with all aspects of your site. For example, if your WordPress site contains a WooCommerce store, your translation plugin must be able to translate the e-commerce aspects as well.

      3 WordPress Plugins That Can Help You Translate Your Site

      Automatic translation is a great way to save time when localizing your site, but you’ll need the right tool for the job. Fortunately, as is usually the case, several WordPress plugins can help you out. We’re going to look at a handful of the best translation plugins right now, one by one.

      1. Weglot

      The Weglot plugin.

      Weglot makes it easy to create a multilingual site, even if you don’t speak any additional languages. This plugin uses machine translation to generate a fully-translated version of your entire site, which includes all page elements. It’s also compatible with just about any plugin or theme, including WooCommerce.

      Key Features:

      • Generates translated versions of your site in 60+ languages
      • Translates all text on your site, including navigational elements, comments, and more
      • Is compatible with all WordPress themes and plugins

      Pricing: Weglot offers a free plugin and a series of premium plans, which start at €9.99 (roughly $12) per month.

      2. Polylang

      The Polylang plugin.

      Polylang makes it easy to configure your site for localization. With this plugin, you can set the language for each post, and then create translated versions right in the standard WordPress editor. By default, Polylang offers the tools needed to create manual translations. However, you can also use it in conjunction with its sister plugin, Lingotek Translation, to perform automatic translations.

      Key Features:

      • Lets you easily translate your content in the standard WordPress interface
      • Enables you to use an unlimited number of languages
      • Provides WooCommerce support as a premium add-on

      Pricing: Polylang is available as a free plugin, as well as a Pro version that costs €99 (roughly $114) for a single site.

      3. WPML

      The WPML plugin.

      WPML is one of the most popular translation plugins, and it’s not hard to see why. This tool provides an intuitive interface that makes it easy to create and edit your translations. However, in contrast to the other plugins we’ve mentioned so far, WPML is mostly focused on manual translation. It works by assigning specific users the role of Translator, which makes it simple to track and manage your translation tasks within WordPress.

      Key Features:

      • Enables you to create manual translations within WordPress by assigning Translator users
      • Provides support for 40+ languages
      • Lets you generate language variants, such as Canadian French, using a language editor

      Pricing: WPML offers a number of paid tiers, which start at $29.

      How to Translate Your WordPress Site Using Weglot

      Now that we’ve looked at a few tools, let’s walk through how you can get started with localization by translating your site. For this example, we’ll be using the Weglot plugin that we covered earlier, as it’s free and includes automatic translation by default. This makes it an ideal choice if you want to test the waters before committing to a solution.

      To start off, you’ll want to install and activate Weglot. Once you’ve done that, you’ll be prompted to configure the plugin.

      Configuring the settings for Weglot.

      You’ll need an API key here, which is used to connect your site to Weglot’s cloud translation API. To get your own key, simply register for a free Weglot account.

      The registration form on the Weglot website.

      Once you’ve set up your account, you’ll be shown your API key. Copy this, and return to WordPress and the plugin’s settings. Paste your API key into the corresponding field, and then specify your site’s standard language and which language(s) you want to use for your translations.

      Then, click on Save Changes when you’ve finished. As soon as you’ve done that, you’ll see a message informing you that your site is now multilingual.

      A message informing you that your website is now multilingual.

      If you take a look at your site, you’ll see a new ‘language picker’ feature in the bottom-right corner.

      The Weglot language picker in the bottom-right corner of a WordPress site.When you click on this, you’ll see both your site’s default language and the one(s) you specified for translation.

      The Weglot language picker showing Norwegian and English options.

      If you select one of those alternative options, the site will reload and display in the specified language.

      An example of a WordPress site translated into Norwegian.

      You can also see that the URL for the site has changed, to include a code for the translated version. In our case, since we chose Norwegian, the plugin has appended /no/ to the end of the URL. As such, if the site’s address were https://example.com, you could access the Norwegian version by using https://example.com/no/.

      Now, this is just scratching the surface of what you can do with automatic translation. For one, you can return to the plugin’s settings to customize your language picker, both in appearance and position.

      The Weglot plugin settings.

      On this screen, you’ll also see a link to your Weglot dashboard, where you can manage and edit your translations.

      The Weglot dashboard.

      This dashboard gives you total control over all versions of your site and even shows you when and who edited individual text strings. This means that you can generate a translated version of your site in seconds, while also hiring a professional to edit the end result (if you like).

      As we mentioned earlier, translation is only one aspect of localizing your site. However, saving time when it comes to translating your site’s content will help you immeasurably, as it frees up resources to perform the necessary research and localization work on the rest of your site.

      The Language of Business

      Assuming all of your site’s potential visitors are fluent in your native language is not just arrogant, it can even be harmful to your business. By shutting the door on a significant portion of your audience, you could lose out on both traffic and conversions. As such, it’s well worth creating localized versions of your site.

      Do you have any questions about localizing your WordPress website? Join the DreamHost Community and let’s start the discussion!



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