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      25 Simple Ways To Boost Holiday Sales on Your Website

      The holiday season is a critical time for retailers, with some making a good chunk of their yearly revenue in just a couple of months.

      And while 2020 has been a proverbial “lump of coal” for small business owners, with many having to pivot to curbside pickup or go digital with their services, there’s good reason to believe that we’re on the cusp of a [insert your holiday of choice] miracle.

      As we covered in our 2020 Black Friday and Cyber Monday shopping guide, consumers are very eager to spend money on some holiday cheer this December. And you should use that to your advantage!

      Below, we’ve outlined 25 tried-and-tested tips for boosting your online sales this winter. Our advice falls into three main categories:

      So are you ready to tie a bow around 2020? If so, read on to find out how your online store can get more traffic, increase sales, and improve customer experience this month.

      Your Website’s Home for the Holidays

      We make sure your website is fast, secure, and always up during the holiday shopping season and beyond. Plans start at $2.59/mo.

      On-Site Tweaks

      1. Optimize your copy

      This applies to every page of your site — from your homepage to your About Us page, and of course, your all-important product pages:

      • Detailed product information
      • Persuasive copy
      • Trust factors
      • Calls-to-Action

      These are all things that can boost conversion rates, sales, and revenue. Plus, they’ll help you all year round — not just during the holidays.

      Not convinced? Think of it this way.

      When you’re in a shop, you can look, touch, and feel a product. Depending on the product type, you can often try it on or play around with it.

      What’s more, a store’s physical presence creates trust, while sales staff are on-hand to assist customers and encourage them to buy.

      All this is lost when shopping online.

      Use your online copy to recreate the in-store environment online.

      2. Streamline your checkout process

      Long, fiddly online checkouts can be a massive barrier to sales. Especially since more than half of internet shopping now takes place on mobile.

      If your checkout process asks for too much information or offers a poor user experience, you’re going to lose sales — period.

      A good place to start with streamlining your checkout is to test, test, and test again.

      Ask friends or family who are unfamiliar with the ins-and-outs of e-commerce and internet marketing to do a test purchase (you can either ask them to complete a purchase and then cancel it or simply not go past the entering-your-payment-details stage).

      Then, ask for their feedback:

      • How simple was the process?
      • What, if any, problems did they run into?
      • How does your checkout process compare with other sites they shop from? Ask for specifics — not just “compares well” or “doesn’t compare well.”

      Also, consider the following:

      • Do not ask people to register before buying. Give them the option to register, but don’t make it mandatory.
      • Only ask for essential details.
      • Offer multiple ways to pay. Check out our guide to payment gateways for ideas.
      • Make delivery costs clear (and don’t leave it until the last moment to state them).

      3. Optimize your site for speed

      Site speed, or on a more granular basis, page load speed, is important for two reasons:

      1. SEO: Google has stated that all things being equal, page load speed is a ranking factor.
      2. UX: Longer page load speed = higher bounce rates and fewer sales.

      cGoogle’s own PageSpeed Insights will score any page of your site on how quickly (or slowly) it loads and tell you what you can do to improve it. We’ve also written a guide on what you can do to optimize a WordPress site for speed.

      4. Get into CRO

      CRO (or conversion rate optimization) is the practice of testing and optimizing your site — not to drive more traffic, but to convert more of that traffic into sales.

      It is, sadly, a frequently overlooked element of digital marketing. Ideally, it should go hand-in-hand with other digital marketing channels. But this is often not the case.

      Priority is typically placed on boosting traffic. And that’s understandable. Why invest in CRO when you have no traffic to convert?

      But once you do have a decent stream of traffic coming to your site? Start testing. Start tweaking. And start turning more of your visitors into customers.

      5. Upgrade your product visuals and videos

      Remember our first point?

      Online shopping eliminates the ability for people to see, touch, and try products. The more you can do to replicate the in-store experience, the more money you’re likely to make.

      One way to do this is to improve your product photos. Better yet, use videos, too.

      Take ASOS. All their product pages feature high-resolution photos from different angles that you can zoom in on. Alongside these are short “catwalk” style videos, enabling shoppers to see how the clothing fits and moves in real life.

      Example of ASOS product page listing.

      There’s no doubt that the effort ASOS puts into their imagery and video is part of the reason they’re one of the world’s leading online fashion retailers.

      6. Simplify your site structure

      Simple navigation = more sales. Complicated navigation = fewer sales.

      Why? If customers can’t find what they’re looking for, they’re not going to buy it (for obvious reasons).

      Your site structure can make or break your user experience. But what does a simple site structure look like?

      Something like this.

      Breakdown of well-optimized site structure.
      (Image credit)

      You have your homepage. Which leads to your top-level categories. Which leads to sub-categories. Which then include your products.

      Of course, this will vary depending on the type of site, your product range, and whether you have products in multiple categories — but this is a pretty typical example, and a solid structure to aim for.

      A couple of additional tips on this point:

      • Use breadcrumbs. They help users retrace their steps and easily return to a parent page or category.
      • Make sure your search function works properly.
      • Include filters. They enable users to refine categories and make the online shopping experience easier, faster, and more enjoyable.

      7. Give landing pages a festive makeover

      This one’s simple, really — you’re preparing your site for the festive season, so why not give it a temporary makeover in celebration?

      We’ve got plenty of inspiration for you here.

      8. Make sure your hosting can handle a holiday traffic surge

      E-commerce sites naturally see a boost in traffic during the holiday season. This is likely to be far more apparent in 2020 — especially in places where non-essential stores are closed due to COVID-19.

      Can your site handle that extra traffic? Does it have a limited bandwidth?

      An unexpected (or unplanned for) surge in traffic can slow sites down (in turn losing you sales) or break a site altogether.

      Consider upgrading your website’s hosting to ensure it can handle the extra demand. This guide can help you determine when to upgrade your site’s hosting.

      For online stores, we recommend looking at our WooCommerce hosting services. Starting at $16.95 per month, these plans come with an uptime guarantee, powerful caching, on-demand backups, and 24/7 support from WordPress experts.

      9. Make sure your site is mobile-friendly

      This is essential whatever time of year. We already know that more than half of online purchases take place on mobile. And now we have mobile-first indexing to consider too.

      Basically, if your site isn’t mobile-friendly, the result is most likely going to be lower rankings, less traffic, and fewer conversions.

      You can find out if your site makes the grade with Google’s mobile-friendly testing tool.

      Another handy tool is Responsive Viewer — a free Chrome plugin that shows how sites look on various mobile devices.

      10. Borrow ideas from national brands

      Big brands mean big budgets, which in turn, mean (generally) big ideas. And many brands go all out for the holidays.

      While financial restrictions may prevent you from creating campaigns on that scale, there’s often a lot you can learn from looking at the marketing strategies of big brands (both inside and outside of your industry).

      Marketing Tactics

      11. Create bundled promotions

      Bundles — a form of upselling — are a big win for both the brand and the customer. The brand sells more stock, and the customer gets more for their money.

      What’s not to like?

      The only thing to consider is this: What should you include in your bundles?

      You shouldn’t try to palm your customers off with a bundle of completely unrelated products. Some companies do this to try to get rid of old stock, but interest will be minimal (if you get any at all).

      Instead, create bundles that are going to help customers, and save them time. For example, a “gifts for the whole family” bundle or a “most popular Xbox games of the year” bundle — ideal for lazy customers who just want to get their holiday shopping over and done with!

      Too much work?

      Here are a few alternatives to try.

      • Offer a discount when a customer buys X number of products or spends X amount.
      • Do a “buy X products, get the cheapest free” offer.
      • Allow customers to create their own bundles.
      Example of “Build Your Own Bundle” of Nintendo products.
      (Image credit)

      12. Offer samples with purchases

      This isn’t ideal for all industries, but it’s perfect for companies that distribute consumable products (think beauty products and toiletries, sweets, foods, drinks — anything that can be produced and given away in miniature form).

      Simply offer a free sample pack with a customer’s first purchase. Not only is this an incentive to buy, but it can boost your customer return rates, too.

      13. Boost traffic with a giveaway

      Online competitions are a simple, effective, and (depending on the prize) cheap way to drive traffic and (hopefully) customers to your site. They’re also a great way to expand your email marketing list.

      That said, it’s easy to run a competition and see little to no ROI.

      Many brands just create a competition page containing a simple question (or no question at all) and an entry form.

      Some brands will even host a competition on an external site. This should increase visibility and entrants — which is fine if your only intention is to get more names and addresses on your email list.

      But you’re trying to get people to your site, and more importantly, interacting with it. So how do you go about doing that?

      You include a question or task that requires entrants to explore your site.

      Let’s give you an example.

      Since we’re talking about a holiday promotion, you might ask entrants to complete a “wishlist” task. So say your prize was a $100 voucher for the site, you’d ask entrants how they would spend it/what items on your site they would put on their Christmas wish list.

      This forces entrants to actually browse through your products, meaning the competition is more likely to drive sales.

      14. Partner with micro-influencers

      You’ve probably heard about influencer marketing. You’ve probably thought it’s a tactic that’s beyond your reach. But have you heard of micro-influencer marketing?

      The name kind of gives it away. Micro-influencers have much smaller social networks than typical, big-name influencers. And that’s a good thing.

      Some of the benefits to partnering with a micro-influencer include:

      • More affordable fees.
      • A more niche following — meaning it’s easier to find an influencer with an audience that aligns with your product/s.
      • Less competition with products from other brands (and in turn, higher conversion rates).

      15. Create social media ads to promote your deals across all channels

      This is an obvious one, but it’s all-the-more important leading up to the holidays. Retailers must maximize the one time of year when consumers everywhere loosen the purse strings. One very effective way to do that is to advertise on social media — especially to promote offers or deals.

      Oh, and those competitions we just mentioned.

      Just beware that while social media advertising might appear simple, you could lose a lot of money if you get it wrong.

      For maximum ROI, you want to ensure you’re targeting exactly the right people. If you don’t know how to do this, either learn or pay an expert to create and manage the ads for you.

      Just bear in mind: If you want to teach yourself, you need to check the date on the resources you’re learning from. Social media advertising is in constant flux. Out-of-date resources are largely worthless.

      16. Plan your marketing emails

      This is another obvious one, and it’s likely something you’re already doing. However, any retailer that fails to make the most of the holiday season is making a big mistake. So plan to send a number of emails, and plan ahead.

      Like so:

      1. Learn how to send marketing emails and newsletters (if you don’t know already).
      2. Build or grow your email list (there are lots of tips here on how to do that).
      3. Plan what you’re going to send and when. Focus on your offers.
      4. Make a point of how you’re going to capture people’s attention. Remember that most retailers go above and beyond for the holiday season, so to stand out, you need to be sending awesome emails with equally awesome subject lines.
      5. Create your emails.
      6. Schedule them in.
      Alt-text: Example email campaign from BuyAGift.
      (Image credit)

      17. Create “abandoned cart” email campaigns

      Cart abandonment sits at approximately 69%.

      There are many reasons why this happens — from hidden delivery charges to a customer simply changing their mind. However, often the customer just gets distracted and forgets or decides they’re going to sit on it before clicking “buy” (another situation that inevitably results in the customer forgetting about their basket altogether).

      This is where abandoned cart emails come in.

      Odds are you’ve received them yourself in the past. They’re simply a friendly reminder that you’ve got items sitting in your basket.

      Most e-commerce content management systems offer plugins to automate this process. If you’re working with a bespoke system, talk to your developer.

      18. Write holiday gift guides and “Best of” blog posts

      When it comes to buying gifts, consumers are always in need of inspiration. Even when it’s someone you’ve known and loved for years, deciding what to buy them can be tough.

      As a result, searches for “gift guides” peak a lot every December.

      Example search result usage for ‘gift guides’ in December.
      (Image credit)

      Want to get in on some of that?

      Promote your own products by writing themed, targeted gift guides. By this, we don’t mean writing generic “Christmas gift guide” posts. Write posts that are specific to a particular audience — i.e., for grandparents, siblings, partners, and so on.

      19. Add your offers to coupon sites

      Who doesn’t love a good deal? Especially when we’re on a holiday shopping spending spree!

      Drive extra traffic and business by promoting your offers on coupon sites.

      There’s a big list of coupon sites to sift through here — though there’s always going to be more, so you should do your own research too.

      Just bear in mind that many coupon sites operate as affiliate sites. This means they take a cut of the revenue when they refer a customer that converts and that you’ll need to start an affiliate scheme to get featured.

      20. Create a holiday-themed lead magnet

      Lead magnets are incentives from marketers or site owners to their customers or potential customers, meant to capture their email address and (usually) a few other details.

      Think free eBooks, cheat sheets, tools, printables — the options are pretty much endless.

      The only real rules are that you need to be offering real, high-quality content, and payment should only be in the form of a user’s details.

      They’re worth having on your website all year round, but why not dress them up for the party season and create an extra incentive for your visitors by designing a festive lead magnet or two?

      Customer Support Ideas

      21. Provide really excellent customer service

      So you should be doing this all year round, but the (massive) uptick in shoppers leading up to the holidays means you need to be even more on the ball when it comes to customer service.

      Consider things like:

      • A likely increase in customer inquiries: Do you have the resources to deal with them? And if not, how can you increase your customer support capacity?
      • Extending your returns policy — ideally well into January. Better yet, include a slip with purchases that their loved ones can use to discreetly and easily return them. This gives shoppers extra peace of mind that an unwanted gift (or the money spent on it) won’t go to waste.
      • Your customers’ most common questions: What are they? Drafting replies to these questions can be a huge timesaver and speed up how long it takes to respond to them.

      22. Update your processes to help stressed shoppers

      Continuing with the topic of customer service, remember that at this time of year, shoppers are going to be extra stressed. Especially if they’ve made the classic mistake of leaving gift buying to the very last minute.

      Be prepared for a surge in orders as the big day draws closer. Make your final order date for guaranteed Christmas delivery (or any other holiday) crystal clear. And upgrade yours and your staff’s knowledge of products and processes so you can assist stressed shoppers as quickly and efficiently as possible.

      Loosening up your processes a little is a very good idea too.

      Whether a customer urgently wants something that’s out of stock or needs an item to arrive earlier than it typically would, do your best to go out of your way and accommodate their needs.

      You’ll be thanked later in the form of customer loyalty.

      23. Reward loyal customers with a gift or special offer

      Want to build on the customer loyalty you’re creating by going above and beyond for them? Then why not reward them with a special gift or an offer they just can’t refuse?

      For bonus points, personalize the gift or offer. This may not always be possible, especially during extra-busy periods, but use it if you have the capacity.

      Valued customers are far more likely to return than customers who feel like a number in a machine.

      24. Review and adapt your shipping policies

      Thanks to a certain big e-commerce site, online shoppers have become increasingly accustomed to the idea of fast, free shipping.

      If your average delivery time exceeds two days, and you’re charging delivery fees, you could be losing sales. Especially if you’re shipping small, lightweight items.

      Multiple tests have been carried out on the impact of free shipping, with the average uptick in conversions being between 25–40%.

      Yep — charging for shipping could be slashing your sales by up to 40%.

      This is even more apt during the holiday season when shoppers are (often) strapped for cash. Slap them with an unexpected shipping charge, and a big order could quickly become no order.

      “But what about revenue?” We hear you say.

      “Our margins are tight anyway.”

      There isn’t a perfect solution, but if your products are hard to find elsewhere, simply increase your prices slightly and absorb the shipping cost into them.

      25. Increase the ways your customers can contact you

      How can customers reach you? Not everyone wants to pick up the phone or wait for a response to an email. If you don’t already, consider offering support via live chat and social media.

      Just make sure to manage your support channels so that when a customer contacts you via live chat or social, someone’s there to answer them.

      Ready to Run a Holiday Sale?

      Whether you need help creating a holiday marketing campaign, optimizing an e-commerce website, or creating a landing page, we can help! Subscribe to our monthly digest so you never miss an article.

      Holiday Shoppers Are Waiting

      There you have it: 25 ways to boost your sales throughout the holiday period (and in many ways, beyond). Choose and implement as many relevant suggestions as you can, and we’ll cross our fingers and toes that you’ll have your most successful winter ever!

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      Happiness First: Ways to Develop Products in Record Time


      About the Talk

      This talk helps startups stay away from over-engineering in the early stages of their projects by describing methods for keeping both people and businesses happy.


      • Slides

      About the Presenter

      Nikita Savrov is a proud father, bad skater, and a developer with a passion for business and product development. After ten years in tech, he is still in love with Ruby.

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      20 Fail-Proof Ways to Come Up With New Content Ideas

      Running out of ideas might be one of the worst situations when you depend on content to drive your business. You probably never imagined this would happen when first starting your online business. However, realizing you have nothing to say when facing a blank blog post is frustrating and panic-inducing.

      But don’t worry. You have plenty to say!

      Everyone gets hit with a case of “blogger’s block” once in a while. Fortunately, there are lots of tried and true methods for getting back in sync with your editorial calendar.

      In this post, we’ll talk a little about why having fresh content matters. Then, we’ll share 20 fail-proof ways to come up with new content ideas. Let’s get started!

      The Best Content Marketing Idea?

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      Why Creating New Content Matters

      Content creation is a key aspect of inbound marketing, but it’s also how your audience gets to know you. Your next potential customer will only know you as an online persona. As such, you’ll want to take advantage of every opportunity you have to establish yourself as an expert in your niche. Providing new, insightful content to your audience is an efficient way to do this.

      Additionally, companies that post more content get more traffic. Publishing 16 or more blog posts a month can help you pull in nearly four times the traffic of your less prolific competition.

      Of course, content creation isn’t just about what’s on your website.

      You’ll also want to have steady social media content to help promote posts, articles, and videos. Social media is also an effective way to let your current followers know you have something new to share and bring fresh eyes to your content.

      Finally, keep in mind the trust factor when it comes to digital consumerism. Without the benefit of a physical storefront, if you’ve stopped producing content, it can be hard to tell if you’re still around. An e-commerce website with a blog and social media that hasn’t been updated in six months is unlikely to inspire confidence in potential customers.

      20 Fail-Proof Ways to Come Up With New Content Ideas

      Now we’ve covered why developing new content is so important, let’s get to work with 20 fail-proof ways to create new content ideas. There are plenty to get through, so let’s begin!

      1. Create Topics in Bunches

      Coming up with a topic under pressure can be stressful, and the relief you feel when you come up with something might be enough to make you stop for the day. However, you may want to try extending that brainstorming session and coming up with a few ideas at once.

      Batching similar tasks together is a tried and tested productivity technique. It can keep you focused and cut down on multitasking. What’s more, you can better develop themes in your content, which will likely come in handy to keep readers engaged.

      So pour some coffee, set a timer, and away you go!

      If you can, try to come up with enough topics to last a month or two. You can plug your new topics into your content calendar and make a plan for your next brainstorming session while you’re at it.

      2. Scour Social Media

      Social media could be a continuous source of topic ideas. Since Americans spend about two hours a day on social media, chances are your followers will be online discussing what they’re currently interested in. By doing a bit of virtual eavesdropping, you can kickstart your content idea generation.

      To start, look at what’s trending among your current followers. Take note of questions they’re asking and topics they’re interested in — but don’t stop there. Instead, let yourself go down a rabbit hole. Who are the other people and brands that your fans follow, and what hashtags are they using? All of this information can be used as fodder for future content.

      3. Review Your Blog Comments

      Engaging with your readers in your comments section is an effective way of building a relationship with them. However, you can also read through comments to develop new ideas.

      Your readers are likely from different parts of the world and have very different life experiences from you. So they may be leaving unique insights into and observations about your post’s subject matter. They may even be asking questions that you can answer in future blog posts.

      Interacting regularly with your readers can make it more likely that they’ll leave thoughtful comments. After all, if you take the time to respond, it’s more rewarding for them to share their thoughts. You might also give them some encouragement with a strong Call To Action (CTA) at the end of your posts.

      4. Conduct Interviews

      Interviews with an expert in your niche are a versatile way to help develop content for your blog or social media channels. The material you get from a single interview can bolster your content calendar for a week or two.

      First, the material lends itself to multitasking. Of course, you can publish the interview as a blog post. However, you might also shoot some video and share short clips of the highlights.

      Also, as there’s likely some overlap in your audiences, you may gain new followers from your guest. You might try creating a few easily-shared social media graphics for your interviewee to post on their channels.

      Try reaching out to a personality in your industry to see if they’re open to being interviewed. You might want to try asking some of the people your audience follows on social media. If you’re concerned about coming up with questions, this could be a good time to poll your readers to see what they would ask.

      5. Check Out Competitor Sites

      Your competitors’ sites are a potential goldmine of content ideas. After all, they’re targeting the same population as you!

      Of course, you can start with their blog to see if they’ve covered any topics you haven’t thought of. If you find ideas this way, try to outdo them by creating longer and better content (otherwise known as the Skyscraper Technique). However, take care not to plagiarize. There’s nothing wrong with using their content as inspiration, but be sure your words are your own.

      Next, head for the comments sections. Just like your own audience, your competition’s readers are likely asking valuable questions and sharing thoughts that you can use as a jumping-off point.

      While you’re on their site, you might also want to sign up for their newsletter. They may offer additional content to subscribers that you can’t access on the website.

      6. Google Search Suggestions

      Google may have some great ideas for your next topic. This tactic can be incredibly valuable, as you don’t need to provide much information. Also, the suggestions you get back will be relevant and mostly optimized as they’re based on actual searches.

      Start by typing in a general idea or even just your niche. You’ll get a list of potential topics. You might want to log out of your Google account first or use a private browsing tab, so your past search history doesn’t influence the results.

      Google suggestions based on a search for baking

      Also, check out the People Also Ask and Searches Related To… sections. These are two more places to find topic and keyword inspiration.

      Google searches related to baking

      You may want to incorporate this strategy into your topic brainstorming sessions. If you come up with one good idea, Google might help by giving you five more.

      7. Connect Your Brand to Current Events

      Be on the lookout for any current events you may be able to relate to your brand. While your audience may not be especially interested in the event itself, a clever and relevant tie-in could take advantage of trending searches and hashtags.

      This can be an excellent strategy for social media posts, as they’re shorter and more in-the-moment. Keep in mind, although this tactic can be a lot of fun, you’ll want to exercise some caution to avoid tying your brand to anything overly controversial.

      You might also stick to your niche when discussing current events. You can spotlight any new developments on social media or dig into the latest happenings with a blog post.

      8. Create Product Reviews

      Even if you don’t sell a product, you can still review items your followers may find helpful. Product reviews are another versatile bit of content. You can quickly tweet out some praise, being sure to tag the relevant company when you do. Reviews also lend themselves well to video, as you can demonstrate the product and “humanize” your business.

      Start by thinking of things you use every day and if they might be useful to your audience. For example, if you’re a food blogger, you might not believe a scented candle relates to your niche. However, if you swear by it to get rid of lingering food smells in your apartment, your readers will likely appreciate the recommendation.

      Furthermore, you can ask your audience about the items they can’t live without. A monthly product review could quickly become one of your more popular features.

      9. Use a Topic Generator Platform

      If you’re still stumped, you can get an assist from a topic generator platform. You might try HubSpot’s Blog Ideas Generator.

      HubSpot’s Blog Ideas Generator

      This free tool can provide you with up to a year’s worth of weekly blog post topics. All you have to do is type in up to five different nouns and click on the Give Me Blog Ideas button. It may not offer cast-iron and fully-formed ideas; however, it can be a great starting point for developing more relevant content.

      10. Tell Personal Stories

      It’s highly unlikely that you’re the only person creating content in your niche. Your audience follows you because they like you. Chances are, they’ll enjoy learning more about your successes and failures.

      These stories may inspire your readers or make you more relatable to them. Best of all, since you’re pulling from your experience, there’s no research required.

      How you share your story is as personal as the story itself. You may want to write a narrative or simply list lessons you’ve learned over the years. You could even let your audience ask you questions on a Twitter chat or YouTube live stream. This is also an excellent opportunity to tell your brand’s story.

      11. Get Ideas From Industry Newsletters

      No matter your niche, it’s a pretty safe bet that there are a few respected newsletters dedicated to it. These periodicals are likely full of up to the minute details about topics your readers will be interested in.

      Try subscribing to some industry newsletters and use what they cover to help cultivate fresh content for your blog. You might also note who is writing the content and who is being interviewed for these publications. Following these people could lead to even more inspiration, or even an interview or two.

      Want to Learn How to Create Great Content?

      Whether you need help finding a target audience, crafting the ideal digital marketing strategy, or launching a podcast, we can help! Subscribe to our monthly digest so you never miss an article.

      12. Watch YouTube Videos

      Having your own YouTube channel is a great idea, but you can also use the platform to develop content ideas. You may start by watching videos in your niche and reading through comments for inspiration, similar to what you might do on a competitor’s blog.

      However, you can also try searching for some of your old topic ideas and then using the suggested videos to come up with new ones.

      YouTube’s suggested videos section

      You could also try looking at the most popular videos in your niche. This should give you a good idea of what your audience might be interested in.

      13. Stay Up to Date With New Products and Tech

      Regardless of the industry you’re in, new developments are likely happening all the time. Staying on top of new products and technology related to your niche can regularly help you generate new content ideas. If you subscribe to industry newsletters, you’ll be well-positioned to discuss these advancements.

      Try sharing this information with your audience on social media and get their thoughts on it. This is potentially an effective way to get a conversation started on your social platforms, which could spark even more ideas for you.

      14. Talk About Recent Studies

      Conducting original research is a great way to generate content, but it’s not always practical. Instead, let your readers know about new studies or survey results related to your niche. This strategy provides value to your audience and helps cement your reputation as an expert.

      While you should probably share these findings on social media quickly to capitalize on recency, you might build other content as well. For example, you could craft an in-depth blog post or shoot a video exploring the study’s potential impact.

      15. Refresh or Expand Your Old Content

      Speaking of studies, if you’ve included any in older content, it could be time for a refresh. Taking time to look through old content can help update facts and statistics for the sake of accuracy. Also, suppose the content is especially dated. In that case, you may have been trying to rank for different keywords or using poor Search Engine Optimization (SEO) practices.

      You might also look through your older blog posts to see if you can expand upon ideas. A small paragraph in an old article could be fodder for a brand new piece of content.

      Finally, you could browse your metrics to identify lower-performing posts that could benefit from some attention.

      16. Visit Online Forums

      If you’ve already mined your own comments section for reader questions, you might want to try some online forums next, such as Quora. This website is devoted to the asking and answering of questions and covers just about any topic you can think of.

      Alt-text: Questions about baking on Quora

      Type in your area of interest, and you can find a wealth of content inspiration. Look for questions you haven’t covered, or curate a few related questions and try writing an ultimate guide.

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      Join DreamHost’s Facebook group to connect with like-minded website owners and get advice from peers and experts alike!

      17. Give Your Users a Survey

      To find out more about what your readers would like to see, try asking them directly. Your audience will be familiar with the types of content you produce and the topics you cover, so they’re in a great position to provide advice.

      This can be as formal or relaxed as you’d like. You can select individuals and ask them directly what they’re interested in, or just hold a conversation on Facebook to find out more about your audience. You could also try sending out a survey to your newsletter subscribers.

      18. Read Conference Agendas

      If you’ve had success checking on industry newsletters, you might also explore conference agendas. These can be full of interesting topics to research and knowledgeable people to follow or connect with.

      You can try reading through agendas for upcoming or even past industry events. If it’s being talked about at a conference, you should probably be talking about it as well. And once it’s safe to attend events again (thanks, COVID-19), you might consider writing a roundup for your followers.

      19. Help a Reporter Out (HARO)

      Help a Reporter Out (HARO) is a website that connects journalists with sources. While you can use this tool in the hopes of being included in a story, it’s also helpful for generating content ideas.

      The Help a Reporter Out homepage

      Signing up for HARO as a source will get you three emails a day full of potential content topics. You’ll receive pitch requests every weekday, which you can mine for potential content ideas.

      20. Browse Amazon’s Best Sellers in Your Industry

      Amazon lists the top-selling books by industry. You might find your next read there, but it can also give you a sense of what people want to learn about. The list is based on sales and is updated hourly.

      Amazon’s best selling books in the cookbooks, food, and wine category

      You can pull up a list of relevant titles and start judging books by their covers (and table of contents). Try scanning summaries and chapter titles to help generate new content ideas.

      Blog Post Ideas Made Easy

      Consistently coming up with new content ideas can be one of the more stressful aspects of running an online business. However, it also has the potential to pay off. Besides better traffic and increased profits, content creation is how you build a community and engage with your customers.

      In this post, we shared 20 tips that should help you come up with some new content ideas. You might start close to home by reading through your blog comments and looking to improve or repurpose old content. Don’t forget to stay on top of current events in your industry through conference agendas and new product developments. If you’re still stuck, you might want to give a topic generator a try.

      Developing new content takes a lot of time and energy. The last thing you need to worry about is whether your web hosting is reliable. Have a look at our shared hosting plans so you can get your brain back in the content creation process.

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