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      Deploy WooCommerce with One-Click Apps

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      WooCommerce One-Click App

      WooCommerce is a popular open source eCommerce plugin for WordPress that can power online storefronts to sell both digital and physical products for small-to-large businesses. A variety of themes for WooCommerce are available so you can create a store that looks the way you want it to. WooCommerce takes payments via major credit cards, bank transfers, PayPal, and other providers like Stripe. The WooCommerce plugin is free, but some themes and extensions have a cost.

      Deploy WooCommerce with One-Click Apps

      One-Click Apps allow you to easily deploy software on a Linode using the Linode Cloud Manager. To access Linode’s One-Click Apps:

      1. Log in to your Linode Cloud Manager account.

      2. From the Linode dashboard, click on the Create button in the top left-hand side of the screen and select Linode from the dropdown menu.

      3. The Linode creation page will appear. Select the One-Click tab.

      4. Under the Select App section, select the app you would like to deploy:

        Select a One-Click App to deploy

      5. Once you have selected the app, proceed to the app’s Options section and provide values for the required fields.

      WooCommerce Options

      Field Description
      Admin Username Username for your WordPress admin user. WooCommerce is managed through the WordPress administrative interface. Required.
      Admin Password Password for your WordPress admin user. Required.
      Email Address Email address for your WordPress admin user. Required.
      Website Title The title that will appear at the top of your WooCommerce site. Advanced Options.
      SSH Key Your SSH public key. The public key will be stored in the /root/.ssh/authorized_keys file on your Linode, and you will be able to use it to login as root over SSH. Advanced Options.

      Linode Options

      After providing the app specific options, provide configurations for your Linode server:

      Configuration Description
      Select an Image Debian 9 is currently the only image supported by the WooCommerce One-Click App, and it is pre-selected on the Linode creation page. Required
      Region The region where you would like your Linode to reside. In general, it’s best to choose a location that’s closest to you. For more information on choosing a DC, review the How to Choose a Data Center guide. You can also generate MTR reports for a deeper look at the network routes between you and each of our data centers. Required.*
      Linode Plan Your Linode’s hardware resources. As a plugin for WordPress, WooCommerce is an extremely flexible CMS that can be supported on any size Linode. We suggest you build your WooCommerce app on a Linode plan that reflects how much content you plan on featuring, as well as how much traffic you plan on having on your site. For small sites, a 1GB Nanode or a 2GB Linode should be enough. If you decide that you need more or fewer hardware resources after you deploy your app, you can always resize your Linode to a different plan. Required
      Linode Label The name for your Linode, which must be unique between all of the Linodes on your account. This name will be how you identify your server in the Cloud Manager’s Dashboard. Required.
      Root Password The primary administrative password for your Linode instance. This password must be provided when you log in to your Linode via SSH. It must be at least 6 characters long and contain characters from two of the following categories: lowercase and uppercase case letters, numbers, and punctuation characters. Your root password can be used to perform any action on your server, so make it long, complex, and unique. Required

      When you’ve provided all required Linode Options, click on the Create button. Your WooCommerce app will complete installation anywhere between 2-5 minutes after your Linode has finished provisioning. After WooCommerce has finished installing, a confirmation email will be sent to the email address you provided during configuration, at which point you will be able to access your site.

      Getting Started After Deployment

      Access Your WooCommerce Site

      After WooCommerce and WordPress have finished installing, you will be able to access your site by copying your Linode’s IPv4 address and entering it in the browser of your choice. To find your Linode’s IPv4 address:

      1. Click on the Linodes link in the sidebar. You will see a list of all your Linodes.

      2. Find the Linode you just created when deploying your app and select it.

      3. Navigate to the Networking tab.

      4. Your IPv4 address will be listed under the Address column in the IPv4 table.

      5. Copy and paste the IPv4 address into a browser window. You should see your WooCommerce site’s home page.

      6. Once you have accessed your site via the browser, you can log in to the WordPress administrative interface and start configuring your store.

        The address of the WordPress login page is http://< your IP address >/wp-login.php. Or, you can click on the log in link that’s visible on your site’s home page, as highlighted below. Enter the credentials you previously specified in the Admin Username and Admin Password fields when you deployed the app.

        Log in to your WordPress site.

      Set up a Domain for your Site

      If you own a domain name, you can assign it (or a subdomain) to your WooCommerce site. Specifically, you will need to set up an A record that’s associated with your Linode’s IP address. To learn how to set up DNS records in the Cloud Manager, review the DNS Manager guide. For more general information about how DNS works, review the DNS Records: An Introduction guide.

      Once you have set up DNS for your site, you will be able to visit it by entering your domain or subdomain in your browser. At this point, you should also update the WordPress Address and Site URL settings for your site:

      1. Log in to your WordPress admin interface as described in the previous section.

      2. Click on the Settings link in the sidebar, then click on the General option from the dropdown menu that appears.

        WordPress general settings menu option highlighted

      3. The General Settings form will appear. Update the WordPress Address and Site URL fields with the domain or subdomain you assigned to your site. Specifically, the value for both fields should be, where is replaced by your domain or subdomain.

      4. Click the Save Changes button at the bottom of the form.

      Complete the WooCommerce Setup Wizard

      When you first log in to the WordPress admin interface, you will be presented with a banner that asks you to complete the WooCommerce setup wizard:

      WooCommerce Setup Wizard Banner

      Click on the Run the Setup Wizard button to visit this form and start your store configuration.

      Software Included

      Software Description
      MySQL Server Relational database.
      PHP 7 WordPress is written in PHP and requires PHP to operate.
      Apache HTTP Server Web server used to serve the WordPress site.
      WordPress Content management system.
      WP CLI The command line interface for WordPress.
      WooCommerce An online storefront plugin for WordPress.

      More Information

      You may wish to consult the following resources for additional information on this topic. While these are provided in the hope that they will be useful, please note that we cannot vouch for the accuracy or timeliness of externally hosted materials.

      Find answers, ask questions, and help others.

      This guide is published under a CC BY-ND 4.0 license.

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      How to Build an Awesome WooCommerce Store with OceanWP

      Eye appeal is buy appeal. This is an old adage that rings just as true for online stores as it does for physical ones. In order to remain competitive, it’s crucial that your site displays your products in a gorgeous, well-structured fashion on every device. Equally important is ensuring that you can easily manage customer information and payments on the back end.

      Building a website with the OceanWP WooCommerce theme is a perfect way to achieve both of these goals in WordPress. Whatever the nature of your online business, OceanWP will take the guesswork and hassle out of showcasing your products for maximum effect. Better still, since OceanWP offers full integration with the WooCommerce plugin, you can configure, manage, and promote your e-commerce site with ease.

      In this article, we’ll introduce WooCommerce, and discuss why it’s the perfect option for your online store. Then we’ll walk you through how to create a WooCommerce-powered website using OceanWP, and show you a few extensions you can implement to make your store even better. Let’s dive in!

      An Introduction to WooCommerce

      WooCommerce makes setting up your online store a quick, easy, and efficient process.

      WooCommerce is a highly customizable plugin that enables you to turn your WordPress website into an online storefront. It helps you quickly and easily create a catalog of your products, comprised of product descriptions with accompanying images and information. After that, you can let visitors make purchases using several popular payment gateways, including Stripe and PayPal.

      Whether you wish to sell physical products, digital items, services, or some combination of the three, WooCommerce can accommodate your specific needs. It is extremely versatile, and makes the process of organizing products, managing payments, and gathering reports easy (even for e-commerce beginners). There’s a reason why this is the number one e-commerce plugin for WordPress.

      Some of the other key features of WooCommerce include:

      • The ability to display product variations (i.e. different clothing sizes and colors, various software packages, etc).
      • Automatic tax calculations based on country and state rates.
      • Options to display customer ratings and reviews.
      • Functionality that aids in affiliate product promotion.

      Although WooCommerce contains all the back-end functionality you will need to build and run your e-commerce store, you’ll still need a way to showcase your products for maximum effect. That’s where the OceanWP WooCommerce theme comes into play. By combining this versatile theme with WooCommerce, you can drastically improve your chances of making your online business a resounding success.

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      How to Build an Awesome WooCommerce-Powered Store with OceanWP (In 6 Steps)

      OceanWP is a fast, responsive, and highly-customizable WordPress theme. What’s more, it contains numerous templates to help you design a unique e-commerce site. Let’s talk about how to get started!

      Step 1: Install OceanWP and Import Your Chosen Demo

      OceanWP free and premium demos.
      OceanWP offers a wide array of free and premium demos to choose from.

      The first thing you’ll need to do is install and activate the OceanWP theme. It includes a number of demos you can use as the basis for your store. You can pick out one of the e-commerce demos, and then customize it to suit your exact needs.

      To do this, you will first need to install and activate the Ocean Extra plugin. This tool will add all the free demos to your site. After Ocean Extra is installed, you’ll be prompted to set up OceanWP via a simple wizard. Then you can select whatever demo you like. If you’re interested in one of the premium demos, on the other hand, you can access it by purchasing the OceanWP Core Extensions Bundle.

      Step 2: Download and Install WooCommerce

      The WooCommerce setup wizard helps you lay the groundwork for your e-commerce site in minutes.

      Once your theme is activated, you’ll need to set up the WooCommerce plugin if you haven’t already done so.

      You will be directed to the WooCommerce setup wizard, which we recommend going through. It will help you set up all the basic details of your e-commerce business, including your store’s address, the currency you’ll use, and the kinds of products you’ll be selling. You also have the option to choose the units that will be used to measure your products, and to determine how shipping will work. Finally, you also have the choice to integrate WooCommerce with the Jetpack plugin, giving you access to a variety of useful features.

      Once you’ve completed the wizard, you should see a WooCommerce option in the main menu of your WordPress dashboard. You’re now ready to start adding products!

      Step 3: Add Your Products Using WooCommerce

      The OceanWP theme harmonizes perfectly with WooCommerce, letting you build informative and attractive product descriptions.

      By navigating to Products > Add New, you can now start adding wares to your e-commerce store. This intuitive process involves naming the item, writing up a product description, and uploading the corresponding image for the product. You also have the option to add an image gallery to each product. This can be particularly useful if you offer variations on a single item (i.e. a shirt with the same design that’s available in different colors).

      After you’ve input the basic elements above, you can use the WooCommerce Product Data window below the WordPress editor to add in the crucial e-commerce details. This includes the product’s price and tax status, as well as the shipping details (weight, dimensions, post class, etc).

      In addition, you have the option to link additional products to the product description (for upselling or cross-selling applications), and to specify customizable attributes (such as clothing sizes and colors).

      Once you have finished adding and customizing your product pages, you can further enhance them with some of the extra features offered by OceanWP.

      Step 4: Optimize Your Products with OceanWP

      OceanWP lets you optimize your product galleries to grab visitors’ attention.

      At this point, you have a basic but functioning store in place. Now, it’s time to tailor the look and feel of your WooCommerce site to meet your unique needs. When you select a new or existing product, you can scroll down to the OceanWP settings. Here, you can configure everything from the layout of your products to the color of the link text, to the logo you want featured on the page (which is handy if the product you are uploading is associated with a particularly well-known brand).

      OceanWP will also ensure that your product descriptions are optimized for mobile device browsing. Some demos (such as Store) have pre-configured product displays, which you can replace or customize to your liking. More importantly, you can add your product descriptions to your website’s homepage. This can be extremely handy if you want to showcase your latest stock or your most popular products.

      Remember to save your product descriptions as drafts, or publish them once you have finished filling in all the necessary sections. Then, you can assign your products to categories in order to keep them organized.

      Step 5: Build Item Categories

      Categories help customers rapidly find the products they are looking for.

      Using the WooCommerce plugin, you can configure the kinds of product categories you wish to add to your store. Simply navigate to Products > Categories, and you will have access to a number of options.

      For example, you can decide whether you want to have parent categories that contain various subcategories. For example, one parent category might be Menswear, with Jackets and Pants acting as subcategories. You also have the option to add thumbnail images to go along with each category.

      Every category you create will display as a page in OceanWP. If you have chosen an e-commerce demo, you will see that default categories have already been created. You are free to customize those categories as you wish. Visitors will then be able to refine their category searches by filtering results according to price, size, or other parameters you decide to include. This, in turn, will make it easier for them to make purchases.

      Step 6: Tweak Your Cart Display and Checkout Settings

      OceanWP’s multistage checkout streamlines the customer experience on multiple devices.

      OceanWP enables customers to automatically view what’s in their cart whenever a new product is added to it. Better still, the default Mini Cart feature makes it easy for mobile device shoppers to get a clear and concise overview of the products they’ve purchased.

      To make things even easier for your customers, OceanWP also helps you implement a streamlined multistage checkout system. This enables buyers to review their purchases, and select payment and shipping details with even greater ease, no matter what device they’re using.

      Although these WooCommerce-specific features are included by default, you are given the ability to further tweak their appearance using the Elementor page builder (which is bundled with OceanWP). With a little time and patience, you’ll have your e-commerce store looking great and performing perfectly in no time!

      4 OceanWP Extensions to Improve Your WooCommerce Store

      The steps outlined above cover all the building blocks necessary to create an awesome WooCommerce site. To help you further improve your store, however, OceanWP also offers several handy extensions. Once you have purchased an extension, you will receive a license key, which you can activate by navigating to Theme Panel > Licenses.

      Let’s take a look at how each of these extensions can help your e-commerce business go the extra mile.

      1. Woo Popup

      This simple yet effective extension displays a pop-up when one of your customers adds an item to a cart. This pop-up displays the price total (and the number of items in the cart), and gives the customer the choice of continuing to shop or moving on to the checkout screen.

      Using the Woo Popup extension, you can:

      • Enhance the user experience on all devices, by creating a more streamlined shopping experience.
      • Customize the color, size, and text of the pop-up.
      • Reorganize the elements of the pop-up to better match your branding.

      Price: Woo Popup can be used on a single site for $9.99 per year. Alternatively, you can also access it by purchasing OceanWP’s Core Extensions Bundle — licenses start at $39 per year.

      2. Product Sharing

      In order to maximize your client base, you need to ensure that your product descriptions are easily shareable on social media. The Product Sharing extension makes this process quick and easy.

      Using this extension, you can:

      • Add Facebook, Twitter, Pinterest, and email sharing buttons to each product.
      • Customize these sharing buttons to better match your branding.
      • Use a child theme to edit social sharing capabilities

      Price: Product Sharing is free to download and use on your OceanWP site.

      3. Portfolio

      To help your store stand out from the competition, it’s important to show off your products in the most eye-catching way possible. The Portfolio extension enables you to display your wares prominently on any page of your site. You can customize margins, overlay colors, and tweak typography to match your desired aesthetic.

      Using Portfolio, you can:

      • Effortlessly adjust image and column numbers, enabling you to showcase your products in a way that compliments your aesthetic.
      • Assign categories to your portfolio, which can correspond with your product categories.
      • Create an image portfolio that is 100% responsive on virtually any mobile device (you will also have the option to preview what your portfolio will look like on various devices before you publish it).

      Price: The Portfolio extension can be implemented on one site for $9.99 per year, or accessed by purchasing the Core Extensions Bundle.

      4. White Label

      Whatever the nature of your e-commerce store, proper branding is crucial in order to create a rapport with prospective customers. To that end, the White Label extension lets you replace instances of the OceanWP name on your site with your own brand name. It also offers ways to rename elements of your site so that they’re more optimized for search engines.

      Using the White Label extension, you can:

      • Add your brand name to all admin pages.
      • Change the theme name, URL, and description.
      • Replace the theme screenshot with one of your own choosing.

      Price: White Label can be added to a single OceanWP installation for $9.99 per year. It’s also included in the Core Extensions Bundle.

      Are You Ready to Woo?

      Creating a successful e-commerce business requires careful planning, a sound creative vision, and some dedicated work. However, by combining the WooCommerce plugin with the OceanWP WooCommerce theme, you can build a gorgeous online store in no time, and save yourself plenty of hassle and frustration in the process.

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      How to Run a Successful Sale on Your WooCommerce Website

      Everybody loves a sale. There’s nothing quite like browsing reduced items in the hopes of finding a great deal. You know this, and your customers know it too. The question is: how can you create an effective sale and make sure it brings both new and loyal customers to your business?

      If your store runs on WooCommerce, your job will be that much easier. This handy e-commerce plugin enables you to create a variety of different types of sales, without much hassle. However, you’ll still need to prepare and plan your sale carefully to make sure it becomes a success for both you and your customers.

      In this article, we’ll discuss the benefits of running a sale on your WooCommerce store. We’ll talk about the different types of sales you can create, as well as how you can promote and augment them. Let’s get started!  

      Why It’s Smart to Run Sales on Your WooCommerce Store

      You’re probably already familiar with WooCommerce. After all, it’s the world’s most popular e-commerce solution and is used to power nearly a quarter of all online stores. There are many reasons for this, but one is that the WooCommerce plugin makes it incredibly easy to start and run an online store, regardless of your level of experience.

      One crucial aspect of retail that WooCommerce handles particularly well is sales. Running a sale offers many benefits, not the least of which is that it helps drive more customers to your store. The fact is that customers love sales. A sale will also encourage people to buy more, and you can use it to attract both new customers and returning ones. For example, a sale can help sway users who may be hesitant to buy something at full price. Once they’ve made an initial purchase, you can follow up with more offers and information and turn them into regular customers.

      Fortunately, WooCommerce makes it easy to run a large variety of promotions. Best of all, the e-commerce platform also enables you to track your data after the sale is over, which you can use to improve future promotions. We’ll look at that option in more detail later on, but let’s not get ahead of ourselves. We still need to talk about what to do before you start your first sale.

      What You Need to Do Before You Launch Your WooCommerce Sale

      To ensure your sale goes off without a hitch and is a worthwhile experience for everyone involved, you need to plan it out thoroughly. First and foremost, you’ll want to define the length of your sale and decide when it should be launched.

      While it’s a great idea to run sales close to a big holiday or celebration, you shouldn’t restrict yourself to these times. Instead, aim to run several sales over the year, mixing up the duration of each discount. For example, you could run a flash sale that lasts for only a day or two, and later a week-long event.

      When and how long you run your sale depends largely on the type of promotion you’re planning. That’s why it’s important to consider the purpose of your sale, such as which products you’ll include. For instance, the above-mentioned flash sales are great for clearing out excess stock, while an exclusive members-only promotion will help you build brand loyalty with existing customers.

      You should also think about how you’ll promote your sale. This applies both off and on your website. It’s important to spread the word on social media and through ads but equally vital to make the sale visible on your site. Consider highlighting it on your homepage, along with what deals are included. You could even create a dedicated FAQ page with information about the deals, and an ‘On Sale’ page that features all included items.

      If you’re using WooCommerce, the plugin even enables you to augment your sales through the use of extensions and other plugins. You could add a countdown timer to appeal to your customers’ Fear Of Missing Out (FOMO), for instance, or create coupons that can be used to get special discounts.

      How to Run a Successful Sale on Your WooCommerce Website (8 Types of Promotions)

      Now that you know how to prepare for your upcoming sale, let’s talk specifics. We’re going to look at eight types of promotions you can run using WooCommerce. You should be able to find at least one option on this list that suits your store’s particular needs (and hopefully more!). Let’s start at the top.

      1. Standard Product Discounts

      A discount is the classic promotion. In short, this is when you specify a temporarily lower price for one or more products. When you do this in WooCommerce, the regular price will usually appear crossed out with the sale price next to it.

      We say usually because the exact appearance may differ depending on your chosen WooCommerce theme. However, the basic functionality remains the same. When you’re editing a product, you can use the Sale price field in the General tab to set the new price without affecting the old one.

      You can also schedule a sale to specify when you want the new price to be active. This lets you choose both start and end dates.

      With this feature, you can easily apply your discounts in advance and even promote your sale ahead of time. This works particularly well for holiday-based sales.

      If you want to apply a discount to an entire category of products, you can do so quickly using a plugin, such as Woo Product Category Discount.

      This plugin enables you to set a percentage or fixed sale price to a specific category or tag. This can save you a lot of time, especially if you have a large e-commerce store with hundreds or even thousands of products.

      2. Coupon Codes

      Coupon codes are another classic marketing tool for enticing potential customers. In case you’re unfamiliar with the concept, this is a short code that a customer can enter during the checkout process to get additional offers or discounts on their order.

      This is a straightforward and rewarding technique, which makes the benefit to the customer very clear. Most coupon codes will apply a percentage discount on a customer’s entire order or a specific item (excluding taxes and shipping) and will usually not be combinable with other offers.

      WooCommerce includes a lot of coupon management features by default. You can access them by navigating to WooCommerce > Coupons.

      When you add a new coupon, you can specify the code customers will use to apply the deal. You can also configure the discount the coupon will apply. This can be a fixed or a percentage reduction.

      Perhaps the most important settings are the usage restrictions and limits, which determine how and when the coupon will be valid.

      You should make sure to look over these options carefully; you don’t want your coupon offer to have any exploitable loopholes.

      When your coupon is ready, you can give it out to your users. How you distribute the code will depend on its purpose. A coupon code could be part of a bigger marketing campaign, or it could be intended only for specific customers. As we mentioned earlier, you need to consider your sale’s aim carefully before starting as this will let you know who the recipients of your coupon code should be.

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      3. Free Shipping

      Did you know that free shipping is the single most important incentive for online customers? It’s not hard to see why. Shipping costs can inflate an order’s final price considerably, especially if the customer is located far away from where your store is based. The allure of free (or even just reduced) shipping can therefore be a powerful motivator, convincing them to complete their purchase.

      WooCommerce enables you to create a free shipping offer in a few different ways. First, you can use the coupon code method we described earlier to apply free shipping.

      Alternatively, you can also set Free Shipping as an available option for a particular shipping zone.

      Both methods give you a lot of freedom in deciding how the free shipping works and who can use it. For example, you could offer free shipping on all orders over a certain amount for a limited time, create a dedicated coupon that you distribute to particular customers, or spread the word via your social media channels. Either way, your customers will be sure to appreciate it.

      4. ‘Product of the Day’ Discounts

      As we’ve mentioned, sales are a perfect way to highlight specific products. You can even take this a step further and place the spotlight on one particular item.

      You can create this type of offer with the Products of the Day extension. This tool enables you to specify one or more products for a given day, which will be highlighted on your e-commerce site using a widget.

      By default, this is simply a way to encourage the sale of particular products. However, you can sweeten the deal by also applying a discount to each daily item. For example, you can schedule a sale price for a product (which we covered earlier), and then add it to this widget.

      Not only will this technique increase the visibility of the promoted products, but it also gives your users a reason to check your site regularly to see which products will be on sale each day.

      5. Exclusive Members-Only Sales

      A sale is not just useful for bringing in new customers. You can also use it to reward your existing users and members. Offering exclusive offers can significantly increase customer loyalty, which can, in turn, lead to improved word-of-mouth exposure.

      When it comes to WooCommerce, you have a number of options for this type of campaign. For example, you can create coupon codes that you can quickly distribute to select users, such as through an email newsletter.

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      To ensure that this code can’t be leaked or used by non-members, you can even specify the exact email addresses that can use the coupon.

      You can also use the WooCommerce Memberships extension, which lets you set discounts based on different membership tiers.

      This extension provides plenty of features relating to sales, such as member-exclusive offers. You can also create discounted prices, free shipping, and even ’buy one, get one free’ promotions.

      6. ‘Buy One, Get One Free’ Deals

      A ‘Buy One, Get One Free’ (BOGOF) deal is, as it sounds, an offer where the customer gets one item for free when they purchase another. This could be used in many ways. You can simply offer two of the same item for the price of one, or include a different product as an extra when a customer purchases something complimentary.

      You could also specify different quantities, such as ‘buy three, get one half price.’ All you need is the right extension, which in this case would be Dynamic Pricing.

      As the name aptly suggests, this extension enables you to set dynamic prices for your products by specifying specific criteria. You can determine the number of items that will make the BOGOF offer valid, for instance. The discount will then be applied automatically when the user adds the right items to their cart.

      As with most promotions, the key to making this one work is to ensure that your users are aware of the deal and the specific criteria required. For that reason, it’s best to feature it prominently on your home page, and on individual product pages where applicable.

      7. Discounts For Future Purchases

      We’ve already discussed the benefits of rewarding existing customers to build brand loyalty. Another smart way of doing that is by offering discounts that a customer can use on their next purchase.

      There are a few ways to do this in WooCommerce. The simplest is to create a coupon code that you distribute to your customers, which we’ve already walked you through. The Follow Ups extension makes this method even easier, as it lets you automatically email customers with a notification about the coupon code.

      You can also set up a rewards system that gives customers ‘points’ when they make a purchase. They can then use these points on later orders to get a discount that’s relative the amount they’ve earned. The Points and Rewards extension makes it easy to add such a system to your store.

      To make the deal even sweeter, you can offer double points during specific periods. This will further incentivize your repeat customers to complete more orders and can be used to increase sales during times when your store is usually quiet.

      8. Minimum Order Amount Discounts

      This last technique is a cousin to the BOGOF deal we mentioned earlier. A minimum order discount is a promotion that’s applied automatically when the total value of the customer’s cart exceeds a set amount.

      For example, you could offer a 20 percent discount on all orders above $100. If a customer’s cart total were $112, the discount would bring the order amount down to $89.60 — an attractive deal.

      We recommend that you use Discount Rules for WooCommerce to put this strategy into action. This plugin lets you specify the exact criteria that must be met before a discount is applied.

      This tool also makes it easy for you to manage the discount and lets you change or remove it any time. Plus, it includes several other helpful sales-related features, such as BOGOF and dynamic pricing.

      What to Do After Your Sale Ends

      You might think that once a sale is over, all that’s left to do is count the money you’ve earned and prepare for the next promotion. However, this is far from the ideal way of approaching your sales strategy. If you don’t take the time to analyze the results of your sales campaigns, you won’t be able to optimize future offers to get even better results.

      To do this in WooCommerce, we recommend that you purchase the Google Analytics extension. This will provide you with detailed information about your users’ behavior and purchasing habits. While there’s a lot to consider after a sale is over, these are the most important results you should pay attention to:

      • Interest and usage. How many users showed interest in your sale versus how many actually completed a purchase? This shows you whether you need to work harder next time to close the deal.
      • Time and duration. You’ll also want to consider if the timing of your sales could be improved. To do that, you can compare the latest promotion’s results against similar deals that have run at different times of the year.
      • Sale frequency. If you see a steady drop in conversions for each promotion, it might be worth your while to make sales less frequent. If users know another sale is just around the corner, they’re less likely to buy during this one.

      Take all of these factors into account, and you’ll be more informed and prepared when it’s time for the next sale!

      Promo Power

      Running a sale on your online shop can be both profitable and enjoyable. All you need is a flexible e-commerce plugin and a little preparation to make sure you launch your campaign at the right time and with the perfect offer.

      Do you have any questions about how to run an effective sale for your business using WooCommerce? Join the DreamHost community and start the conversation!

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